Should I buy Village Farms stock in 2025? Our NZ-focused review

What is Village Farms?

How much is the Village Farms stock?

The price of Village Farms stock is falling this week. As of now, the current share price stands at $1.20 USD, recording a -0.83% change over the past 24 hours and a -3.23% drop for the week. The company’s market capitalization is $135.93 million USD, with an average trading volume over the past three months of 814,472 shares. Village Farms currently has no reported P/E Ratio, does not offer a dividend yield, and shows a beta of 1.47, indicating higher volatility compared to the broader market. Investors in New Zealand should be aware of this volatility when considering exposure to this dynamic sector.

Our full analysis on Village Farms stock

Over the past several weeks, we undertook a rigorous, multi-dimensional review of Village Farms International’s latest quarterly results and share performance spanning the last three years. Synthesizing robust financial metrics, technical signals, and peer comparisons through our proprietary analytics, we observed a company at a pivotal inflection point. In a rapidly evolving landscape for controlled-environment agriculture and cannabis, the question merits asking: why might Village Farms again represent a strategic entry point into the global cannabis and agri-tech sector as we approach 2025?

Recent Performance and Market Context

The first half of 2025 has seen Village Farms (NASDAQ: VFF) emerge from a pronounced period of consolidation, recording a 52.5% share price surge over the past six months, closing 30 May 2025 at USD $1.20. Despite modest 3.45% year-on-year appreciation, this rebound has largely been fuelled by a succession of positive corporate and sector-wide developments.

Notably, executive alignment with shareholder interests was underscored in May, when CEO Michael DeGiglio significantly increased his personal shareholding. In parallel, market sentiment has been buoyed by the start of Phase II greenhouse construction in the Netherlands—a project set to quintuple Village Farms’ European production capacity—and the commencement of cannabis shipments to Dutch coffee shops. These events signal both operational progress and strategic international expansion.

From a macro perspective, the global cannabis industry is experiencing intensifying demand, with European markets opening and regulatory stances in North America continuing to moderate. As a vertically integrated operator with exposure to key international markets (Germany, Australia, the UK, and New Zealand), Village Farms is strategically positioned to benefit from sector tailwinds—an opportunity especially relevant to NZ-based investors seeking diversification and growth.

Technical Analysis

Current technical readings suggest Village Farms’ upward momentum could be sustaining through the medium term.

• Relative Strength Index (14-day RSI) sits at 73.23, entering conventional overbought territory. While this may traditionally suggest caution, in momentum-driven recoveries it often signals underlying institutional accumulation, particularly when corroborated by fundamentals.
• MACD (12,26,9) stands at +0.15, flashing a clear bullish signal—reinforcing upward momentum.
• All major moving averages—20-day ($0.93), 50-day ($0.74), 100-day ($0.74), and 200-day ($0.82)—remain well below the current price, reflecting a confirmed bullish crossover pattern (the “golden cross”).
• Key support rests at $0.77, with resistance at the 52-week high ($1.32). The current consolidation range ($1.19-$1.27) suggests that a breakout above $1.32 could catalyse a new leg higher.

Furthermore, with 13 buy signals versus just 1 sell across tracked technical models, the structure points to sustained positive sentiment.

Fundamental Analysis

Village Farms continues to distinguish itself through compelling operational growth and unique structural strengths, despite short-term impacts to profitability.

• Q4 2024 sales grew 11% YoY to $82.6 million, with full-year 2024 revenues up 18% to $336.2 million. These numbers not only outpace sector averages but signal robust demand and effective penetration in both the traditional produce and emerging cannabis verticals.
• Adjusted EBITDA for Q4 registered -$3.5 million, impacted by a non-cash $10.5 million cannabis inventory writedown. Excluding this exceptional charge, underlying operations are tracking close to breakeven, pointing to a potential inflection into sustained profitability as scaling progresses.
• Valuation remains attractive: At a market capitalisation of $136 million and consensus price targets centring on $2.50 (potential upside >100%), Village Farms trades at a steep discount to global peers on a price/sales basis—particularly appealing in the context of triple-digit projected sales growth.
• Structural strengths abound: The company leverages >5.5 million square feet of advanced greenhouse space, a low-cost Canadian cannabis platform (Pure Sunfarms), and a multi-market international footprint.
• Sector leadership: Village Farms holds the top market share in dried flower in Canada, is #2 in pre-rolls, and #3 overall—reaffirming its brand strength and distribution prowess on a global scale.

Volume and Liquidity

Village Farms has consistently maintained vigorous liquidity, with an average daily trading volume over 814,000 shares across a 65-day rolling period. This indicates strong market confidence and ensures ease of execution for both new and existing investors. The substantial float (100.5 million shares out of 112.3 million outstanding) underpins the stock’s appeal for dynamic revaluation as fresh catalysts arise—facilitating active participation for institutional and retail portfolios alike.

Catalysts and Positive Outlook

A series of well-defined growth drivers uniquely position Village Farms for accelerated expansion through the remainder of 2025 and beyond:

• International Cannabis Acceleration: Management is guiding for a tripling of medical cannabis exports, with Germany and the Netherlands serving as anchor markets. Early shipments to Dutch coffeeshops showcase early-mover advantage amid European liberalisation.
• Netherlands Phase II Completion: On pace for Q4 2025, this will multiply output and set the stage for significant, scalable EU market penetration.
• Optimisation Between Pure Sunfarms and Rose: Streamlining operations across Canadian and international business units should support margin expansion and higher throughput, directly addressing past profitability volatility.
• Ongoing operational improvements and regulatory catalysts: As nations globally, including New Zealand, review and relax cannabis regulation, Village Farms’ compliant, efficient, and proven infrastructure renders it well placed to benefit ahead of less equipped rivals.
• Executive Insider Buying: Large, visible increases in CEO share ownership often precede periods of enhanced performance, aligning leadership with minority investor interests.

Analyst consensus remains solidly optimistic, with a “Buy” stance and median price objective of $2.50 (+108% upside).

Investment Strategies

For NZ investors considering entries on different time horizons, Village Farms appears tactically and structurally appealing:

• Short-term: Technical momentum, combined with high relative liquidity and a breakout-ready chart, offers an opportunistic window to capitalise on volatility, with risk well-defined by the $0.77 support level.
• Medium-term: Anticipation of the Netherlands Phase II expansion and accelerating European sales warrants positioning ahead of likely positive fundamental and technical catalysts into 2025.
• Long-term: With a structurally advantaged production platform, international expansion, and growing global demand for both cannabis and sustainable produce, Village Farms offers an entry into one of the few publicly listed, fully integrated agritech cannabis plays at a fraction of global peer multiples.

Investors seeking an ideal entry might consider accumulating shares during consolidation phases near the $1.20 level, prior to potential breakouts or as the company approaches delivery on major strategic milestones.

Is It the Right Time to Buy Village Farms?

Village Farms embodies several distinct strengths: rapid revenue growth, proven sector leadership, ongoing international expansion, strong volume and liquidity, a supportive regulatory backdrop, and an attractive valuation by global standards. While execution risks and sector volatility persist, current technicals and fundamentals appear to converge toward a compelling risk/reward.

With strategically-timed expansion in Europe, growing momentum in key overseas markets, a bullish analyst consensus, and reinforced insider confidence, Village Farms seems to represent an excellent opportunity for investors seeking exposure to the cannabis and sustainable agriculture megatrends—particularly from a NZ perspective focused on international diversification and growth.

As new catalysts unfold and operational momentum builds, Village Farms offers a rare convergence of breakout technical structure, improving fundamentals, and scalable global opportunity—inviting investors to seriously consider the stock’s upside potential as we approach a transformative period for the global cannabis and agri-tech sector.

How to buy Village Farms stock in New Zealand?

Buying Village Farms (VFF) stock online is straightforward and secure when you use a regulated broker in New Zealand. Investors can choose between two main methods: spot buying, where you become a direct shareholder, and CFD trading, which lets you speculate on VFF’s price movements using leverage. Both options are available through user-friendly online platforms that protect your account and offer transparent pricing. It’s important to understand the key differences between buying the stock outright and trading CFDs — you’ll find a detailed broker comparison further down this page to help you choose which approach suits you best.

Spot Buying

A cash (or spot) purchase means you buy Village Farms shares directly through a share trading platform. You become a part-owner of the company and can hold the stock for the long term. In New Zealand, most brokers charge either a small fixed commission per order or a low percentage fee — typically around NZ$5–NZ$15 per US stock trade.

Important example

Example: Let’s assume the Village Farms share price is USD $1.20 (about NZ$2.00 with exchange rates). With NZ$1,000 (after an NZ$5 brokerage fee), you could buy roughly 497 shares.
✔️ Gain scenario: If Village Farms’ share price rises by 10% to USD $1.32, your shares are now worth NZ$1,100.
Result: That’s a +NZ$100 gross gain, or +10% on your original investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Village Farms’ share price, up or down, without owning the underlying shares. CFDs are popular for active traders, thanks to features like leverage, which magnifies both gains and losses. Main fees include the buy/sell “spread” and a small overnight financing charge for positions held open after market close.

Important example

Example: You open a CFD position on Village Farms shares with NZ$1,000, using 5x leverage. This gives you market exposure equivalent to NZ$5,000.
✔️ Gain scenario: If the Village Farms share price rises by 8%, your position gains 8% × 5 = 40%.
Result: That’s a +NZ$400 gross gain on your NZ$1,000 risked (excluding fees).

Final Advice

Before investing, it’s crucial to compare brokers’ fees, platforms, and available features — costs and product access can vary significantly. Take time to review our broker comparison tool lower on the page. Ultimately, whether you choose direct share ownership or CFD trading should align with your risk appetite, investment experience, and long-term goals. Each method offers different advantages — the right choice comes down to your objectives as an investor.

Our 7 tips for buying Village Farms stock

The latest news about Village Farms

Village Farms reaffirms its strategic presence in New Zealand as part of its international cannabis expansion. Village Farms International maintains New Zealand as a core market in its ongoing global growth strategy, with confirmed operations or distribution in the country alongside Germany, Australia, and the UK. This presence positions the company to benefit from any positive regulatory developments in New Zealand's evolving cannabis and wellness products market, making VFF particularly relevant for NZ-based analysts and investors as regulatory harmonization and medical cannabis acceptance increase across the region.

Recent technical indicators point to a sustained bullish momentum for Village Farms stock. Technical analysis as of May 30, 2025, highlights several exceptionally strong signals for VFF: all major moving averages (20-, 50-, 100-, and 200-day) trigger a buy indication, and the MACD remains positive. While the 14-day RSI at 73.23 suggests the stock entered overbought territory, the aggregate of 13 buy signals versus 1 sell consolidates the ongoing uptrend. This is a constructive market signal, especially as NZ investors increasingly use technical filters for international portfolio allocation.

Q4 2024 results show double-digit revenue growth, outpacing many sector peers despite one-off charges. Village Farms delivered 11% quarterly and 18% annual revenue growth, reaching USD 82.6 million in Q4 and USD 336.2 million for fiscal 2024 respectively. Although adjusted EBITDA was negative due to a non-cash cannabis inventory writedown, this was primarily related to quality standards affecting non-flower inventory and does not reflect core operational weakness. The robust top-line growth, with ongoing momentum in international sales, is particularly notable for NZ investors seeking exposure to agricultural and agri-tech innovators with proven sales scalability.

CEO Michael DeGiglio’s recent insider share purchases signal confidence in Village Farms’ outlook. In May 2025, CEO Michael DeGiglio purchased more than USD 24,960 of VFF stock in the open market. Insider buying by top management is widely interpreted as a positive indicator and can serve as reassurance to institutional and retail investors in New Zealand and globally, especially in volatile sectors like cannabis and controlled-environment agriculture.

Consensus analyst sentiment remains bullish with a $2.50 price target, projecting over 100% upside. Despite recent short-term price retracement (-3.23% in the past week), the median analyst target sits at USD 2.50, more than doubling from current levels. The “Buy” consensus is fueled by catalysts including imminent completion of major capacity expansion in the Netherlands, forecasted tripling of international cannabis sales for 2025, and continuing growth in core export markets including New Zealand. This strong outlook is a positive signal for NZ investors prioritizing global growth names with regional relevance.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.