Should I Buy Serko Stock in 2025? Expert NZ Analysis

What is Serko?

How much is the Serko stock?

The price of Serko stock is rising this week. As of now, Serko trades at 3.00 NZD on the NZX, reflecting a strong 24-hour gain of +3.45% and a modest weekly recovery. The company’s market capitalization stands between 357 and 380 million NZD, with an average three-month trading volume of around 6,580 shares. Currently, Serko does not have a P/E ratio due to ongoing losses, offers a 0% dividend yield, and shows a beta of 0.90, suggesting lower volatility compared to the broader market. With this mix of robust revenue growth and recent strategic moves, investors may want to weigh short-term caution against Serko’s long-term potential in New Zealand’s tech sector.

Our full analysis on the Serko stock

Serko’s latest financial results, together with a review of the stock’s price action over the past three years, provide substantial grounds for renewed optimism around its outlook. By integrating a wide spectrum of data—from financial and technical metrics to sector trends and competitor positioning—our proprietary methodology highlights significant tailwinds that could shape Serko’s next growth phase. So, why might Serko once again represent a strategic entry point into the technology-enabled travel management sector in 2025?

Recent Performance and Market Context

Serko Limited (NZX: SKO, ASX: SKO), a leading New Zealand technology firm specialising in corporate travel and expense management, has navigated an eventful three-year period characterised by elevated volatility but also remarkable underlying progress. As of 30 May 2025, Serko trades at 3.00 NZD in New Zealand, representing the lower end of its 52-week range (2.75–4.07 NZD). Despite a relatively subdued medium-term share price performance, the most recent trading session saw a gain of +3.45% on the NZX—suggesting early signs of renewed market interest.

Over the past fiscal year, Serko achieved a standout 32% revenue growth (reaching 90.5 million NZD), substantially outperforming many peers in the technology and travel ecosystem. This performance is especially encouraging when considered in the context of the company’s strategic expansion: most notably, the completion of the GetThere acquisition in January 2025, and a transformative partnership with Sabre, accompanied by a projected 100 million USD investment over three years into the “travel platform of the future.”

Macroeconomic fundamentals are also increasingly supportive for Serko. With business travel experiencing a robust post-pandemic recovery across the Asia-Pacific and North American markets, spend on corporate travel technology is rebounding. Regulatory environments in both New Zealand and Australia continue to provide stability, while digital transformation remains a dominant trend, further embedding technology solutions like Serko’s Zeno platform into the core workflow of enterprise clients.

In short, despite technical headwinds in the short run, Serko’s market context is intensely constructive—suggesting that current price levels might offer a particularly attractive entry point for investors looking for exposure to technology-driven travel management.

Technical Analysis

From a technical perspective, Serko’s recent profile is distinctly intriguing. As of the latest data:

• Relative Strength Index (RSI, 14-day): 39.45, placing the stock in a zone often interpreted as approaching oversold conditions.
• MACD (12,26): -0.04, issuing a sell signal, but this is frequently observed in the late stages of downward moves, especially near major support levels.
• Stochastic RSI: 11.05, well into the oversold territory.

Moving averages show Serko is trading below key short- and medium-term trends (20, 50, 100, and 200-day MAs), which typically reflects recent weakness—but critically, the share price has found robust support at the 2.65 AUD level (approximately 2.90–3.00 NZD), a zone where significant buying interest has emerged multiple times over the past year.

Technical analysts also note that sustained periods below the moving averages, combined with oversold oscillators, can frequently precede sharp bullish reversals—particularly when supported by catalysts (such as new product launches or strategic deals). With major resistance only at 3.22 AUD (about 3.60–3.70 NZD), any sustained upward move could gather considerable momentum, especially on above-average volume.

Therefore, even though many technical indicators are currently flashing caution, such a setup has historically presented compelling risk/reward profiles for medium- and long-term investors willing to take positions ahead of fundamental inflection points.

Fundamental Analysis

Serko’s 2025 full-year results validate its reputation as one of the most dynamic players in travel technology:

• Revenue: 90.5 million NZD (+32% YoY), marking the company as an industry outlier for sustained sales growth.
• Net Profitability: A net loss of 22.0 million NZD (versus 15.9 million NZD in FY24), reflecting significant near-term investment, especially related to the integration of GetThere and broader platform innovation.
• Growth Rate: +27% in total income, clearly outpacing most sector benchmarks.

While the company is not yet profitable—preventing the calculation of standard P/E or PEG ratios—valuation on a price-to-sales (P/S) basis appears highly compelling given Serko’s growth profile and exposure to high-value markets. With a market capitalisation fluctuating between 357 and 380 million NZD, Serko trades at a forward-looking P/S ratio that is notably attractive compared to both domestic and international SaaS (Software-as-a-Service) peers, especially considering the strategic scale-ups underway.

Beyond the numbers, Serko’s structural strengths define its long-term investment case:

• Market Position: Clear leadership in New Zealand and Australia, now expanded to North America post-GetThere.
• Brand and Partnerships: Proprietary technology at the heart of its Zeno platform, trusted by multinational corporates and supported by global-scale partners like Sabre.
• Innovation: Ongoing development in AI-driven workflow, automation, and seamless travel experience solutions—critical differentiators in a rapidly evolving sector.

In summary, Serko’s fundamentals justify renewed attention for growth-oriented portfolios, even if the benefits of recent investments will take time to fully materialize in the bottom line.

Volume and Liquidity

Serko’s share register and trading liquidity present distinctly attractive features for sophisticated investors:

• Average 3-month trading volume: 6,580 shares, providing reasonable ease of entry and exit while minimising excessive volatility.
• Public float: Around 83.76 million shares—creating the conditions for a dynamic valuation environment as positive catalysts accumulate.

The tight, liquid float coupled with a market cap firmly in the mid-cap tech space often positions Serko for swift valuation reratings when sentiment turns. Volume surges around corporate news already signal underlying market conviction in the share as a "must watch" for active participants.

Catalysts and Positive Outlook

A unique blend of operational catalysts underpins Serko’s medium-to-long-term bullish thesis:

• Integration of GetThere: Positions Serko as the second-largest online booking tool provider in North America, unlocking dramatic addressable market gains and cross-selling opportunities.
• Sabre Partnership: The co-development of "the travel platform of the future" with Sabre and the associated 100 million USD investment over three years underscores Serko’s role as a key innovator.
• Sectoral Trends: The global rebound in business travel is outpacing initial forecasts, and corporate customers are prioritising end-to-end technology solutions for cost efficiency and traveller experience.
• Technological Edge: Acceleration in AI and automation-led features within Serko’s platforms not only strengthens competitive advantage but also opens monetisation avenues through feature-rich subscriptions and value-added services.
• ESG Credentials: Continued focus on SaaS efficiency and responsible travel management aligns Serko with emerging sustainability preferences among institutional investors.

Looking ahead, these factors create a highly constructive context for future earnings progression and brand entrenchment at scale.

Investment Strategies

Given Serko’s blend of technical reset and strategic transformation, several entry strategies seem particularly well-aligned to the current setup:

• Short-term: Tactical accumulation near the major support level (2.65 AUD / 2.85–3.00 NZD) with a view on technical mean reversion or news-driven spikes.
• Medium-term: Positioning ahead of anticipated synergy gains from GetThere integration and first milestones of the Sabre partnership. Investors may consider scaling in as volume increases or as technical indicators confirm a shift out of the current oversold condition.
• Long-term: For those seeking sustained exposure to tech-enabled transformation in travel, Serko offers an asymmetric growth profile: expanding geographic reach, recurring SaaS revenue, and scalable margin potential as it moves closer to profitability.

Crucially, the stock appears to be trading at or near a technical and fundamental low, offering leverage to both near-term technical bounces and long-term structural upside.

Is it the Right Time to Buy Serko?

Bringing together Serko’s key strengths—robust double-digit sales growth, newly-enhanced global scale via GetThere, exclusive partnerships, and a leading-edge technology platform—the investment thesis for Serko is gaining fresh momentum. While short-term losses may persist as the strategic plan is fully executed, historical precedents suggest that companies with such a combination of market leadership, innovation, and expansion capability are frequently rerated by the market as operational progress becomes visible.

With the stock near technical support, a recalibrated valuation post-correction, and a visibility of several high-impact catalysts, Serko seems to represent an excellent opportunity for investors seeking to participate in the next wave of digital disruption in travel management from a uniquely New Zealand vantage point. The fundamentals, in our view, justify renewed interest—and Serko may be entering a new bullish phase as the sector’s transformation accelerates. For those intent on positioning their portfolio for the future of business travel technology, Serko warrants serious consideration and close monitoring as key milestones unfold in 2025.

In this evolving landscape, Serko’s combination of innovation, market reach, and structural progress could well mark it as one of the standout technology opportunities on the NZX in the year ahead.

How to buy Serko stock in NZ?

Serko shares can be purchased online simply and securely through a regulated broker in New Zealand. Investors have two main buying options: purchasing Serko shares outright (spot buying), where you become a direct shareholder, or trading Contracts for Difference (CFDs), which allows you to speculate on Serko’s price without owning the actual shares. Both methods are accessible online and designed to protect your funds when using licensed brokers. Further down this page, you’ll find a detailed broker comparator to help you choose the platform that best fits your needs.

Spot buying (cash purchase)

What is it?
Spot buying means purchasing Serko shares directly on the New Zealand Exchange (NZX) in your name. You become a shareholder and can benefit from any rise in the share price. Typically, NZ brokers charge a fixed commission per order, often between $3 and $15 NZD.

Example with a $1,000 investment

Serko’s share price is currently $3.00 NZD. With $1,000, after factoring in a standard brokerage fee of $5 NZD, you can buy around 331 Serko shares ($1,000 – $5 = $995, then $995 ÷ $3 ≈ 331 shares).
✔️ Gain scenario:
If Serko’s share price rises by 10% to $3.30, your holding is now worth $1,089.90.
Result: That’s a +$99.90 gross gain, or +10% on your initial investment (before tax).

Trading via CFD

What is CFD trading?
A CFD (Contract for Difference) lets you speculate on Serko’s price movements without owning the shares. CFDs often appeal to active traders because they offer leverage, meaning you can gain increased exposure with a smaller initial capital. Instead of a fixed commission, you pay the spread (difference between buying and selling price) and may incur overnight financing costs if you hold positions for more than a day.

Example with a $1,000 stake and 5x leverage

You open a CFD position on Serko with 5x leverage, so you have market exposure of $5,000.
✔️ Gain scenario:
If Serko’s share price rises by 8%, your position profits by 8% × 5 = 40%.
Result: That’s a +$400 gain on your $1,000 outlay, excluding fees and overnight costs.

Final advice

Before you invest, it’s essential to compare brokers’ fees and conditions—including minimum deposit, trading platform, and access to NZX shares or CFDs. Choose the method that aligns with your investment goals: spot buying for long-term shareholding, or CFDs for flexible, short-term trading. To find the best option for you, consult our detailed broker comparison table further down this page.

Our 7 tips for buying Serko stock

The latest news about Serko

Serko delivered strong financial growth in FY25, reporting a 32% year-on-year increase in revenue to NZD 90.5 million. This robust expansion in revenue significantly outpaced the previous fiscal year's growth and underlines Serko's ongoing momentum in both domestic and international business travel markets. For New Zealand-based investors, this continued rise reinforces Serko’s leading role within the local tech sector and strengthens confidence in the company’s ability to scale its offerings beyond the national context.

The company’s acquisition of GetThere in January 2025 has positioned Serko as the second-largest online booking tool provider in North America. This strategic move, at a purchase price of USD 12 million, marks Serko’s most notable global expansion to date and is expected to generate both revenue synergies and technology leadership benefits over the medium term. For New Zealand, this not only cements a local company’s global relevance but also paves the way for knowledge transfer and innovation within the region’s technology ecosystem.

Serko recently finalized a transformative partnership with Sabre, securing up to USD 100 million in joint investment for product innovation over the next three years. The collaboration aims to develop a “travel platform of the future,” emphasising the use of artificial intelligence and automated workflows. This partnership enhances Serko’s product roadmap, provides access to Sabre’s global reach and R&D, and supports the company’s ambition to lead digital transformation in business travel—an outlook likely to be viewed positively by the New Zealand investment community.

Despite its outstanding revenue growth, Serko reported a higher net loss of NZD 22 million, reflecting integration costs associated with GetThere and ongoing investment in international expansion. While the lack of short-term profitability is a point of caution—mirroring broader trends among rapidly scaling tech companies—the underlying trajectory of revenue, market reach, and product capability remains compelling for investors who have a medium-to-long-term horizon and focus on growth sectors.

Technical analysis as of 30 May 2025 signals a short-term bearish outlook, with multiple indicators—such as RSI (39.45), MACD (-0.04), and all major moving averages—indicating ongoing selling pressure. Despite the 3.45% intraday gain on the NZX, traders are likely to remain cautious in the immediate term; however, with a calculated upside target of NZD 3.90 per share (+30%) and structural growth drivers intact, long-term investors may consider this a constructive entry point once sentiment stabilises, especially within the context of New Zealand’s dynamic and globally connected tech sector.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.