Should I buy Crocs stock in 2025? NZ Market Analysis

What are Crocs?

How much is the Crocs stock?

The price of Crocs stock is declining this week. Currently trading at $106.88 USD, Crocs has seen a drop of 2.79% over the past 24 hours and a downward trend over the week for NZ investors tracking US market moves.

The company holds a market capitalisation of $5.99 billion, with recent trading activity remaining strong. The stock’s P/E ratio stands at a notably low 6.41, no dividend is paid, and its beta is 1.46, indicating above-average volatility.

Given this mix of strong fundamentals, high trading volumes, and volatility, Crocs stock may appeal to those seeking opportunities in a dynamic global growth sector.

Our complete analysis of the Crocs stock

Crocs Inc. (CROX) stands at a pivotal juncture, as demonstrated by its latest financial results and a nuanced three-year performance trajectory. Leveraging advanced analytics that synthesise quantitative market data, technical signals, and comparative sector analysis, our review highlights factors that reinforce Crocs's position in the innovative footwear landscape. So, why might Crocs stock once again become a strategic entry point into the dynamic consumer discretionary sector in 2025?

Recent Performance and Market Context

Despite broader market volatility, Crocs has shown remarkable resilience and adaptability, distinguishing itself within the global footwear sector. In 2025, the stock is trading at USD $106.88, having recently moved within a $86.11–$165.32 52-week range, reflecting both opportunity and relative stability as consumer appetites shift. The past two quarters have underscored Crocs’s operational agility, with Q1 2025 revenues reaching $937 million—substantially above consensus expectations—and adjusted EPS at $3.00 compared to the forecasted $2.51.

• Earnings Outperformance: The market warmly received Crocs’s ability to beat both revenue and earnings-per-share forecasts in its recent reports.
• Resilience Amidst Headwinds: Despite macroeconomic pressures like changing consumer spending and FX volatility, Crocs continued to post positive year-over-year growth, notably a 4.2% brand growth at constant currency.
• Sectoral Advantages: The company operates in the “casual, innovative footwear” segment, which continues to benefit from secular trends toward casualisation, comfort, and personalisation, even as other discretionary consumer segments struggle.

These factors, combined with the market’s current tilt toward value and defensive consumer names, highlight Crocs as a standout performer ready to capitalise on further upside.

Technical Analysis

A close examination of Crocs’s technical posture suggests a constructive setup conducive to bullish prospects:

• Momentum Indicators:
• RSI (14d): At 49.08, the stock rests in neutral territory, signalling absence of overbought exhaustion and positioning for renewed upward momentum.
• MACD (12,26): At 2.75, the MACD remains in positive territory, historically consistent with emerging buy signals and nascent bullish reversals.
• Support and Resistance:
• Key support levels: The $102.81–$103.19 band offers a strong technical base, having repeatedly prompted buying interest at dips.
• Near-term resistance: The $112.52 zone, corresponding with short-term moving averages, will be the next milestone to watch for breakout confirmation.
• Moving Averages Structure:
• 50- and 100-day MAs ($103.45 and $103.14) remain supportive, with the stock above both, indicating underlying medium-term strength.
• The 20- and 200-day MAs offer mixed signals, but historic reclaims of the 20-day MA often correlate with the start of broader rallies in CROX.

Taken together, these technical signals suggest medium-term stability with a bias toward recovery, and present an ideal context for accumulation at current levels, especially for NZX investors seeking US-listed, globally exposed equities.

Fundamental Analysis

Crocs’s current story is one of robust, disciplined growth and sound capital allocation:

• Revenue and Profitability: FY2024 saw revenues advance 4% (to $4.1 billion), while diluted EPS surged 24% and adjusted EPS rose 9%. These growth rates significantly exceed those of most direct peers in apparel and footwear, underlining both expansion and margin discipline.
• Valuation: At a trailing P/E of 6.41 and forward P/E of 8.94, Crocs is trading at a substantial discount to both the broader discretionary sector and its innovation-driven competitors—despite above-average growth and profitability.
• Market Share & Expansion: Crocs commands a leadership position in the innovative casual footwear niche, underpinned by its global brand presence. The company’s “icon iterations” and new product launches continue to attract a widening customer base, while international expansion drives sustained top-line growth.

Other structural strengths include:

• Brand Strength: Crocs enjoys near-universal brand recognition and leverages product innovation to stay top-of-mind with Gen Z and Millennial consumers.
• Resilience: The business has shown the ability to adapt through both pandemic-era demand shocks and subsequent normalisation.
• Operational Agility: Crocs has maintained operating efficiency and channel agility, supporting robust free cash flow and reinvestment opportunities.

Thus, the stock’s valuations appear undemanding, especially when contextualised against its global scale, innovation pipelines, and earnings growth.

Volume and Liquidity

• Volume Trends: Recent trading volumes have remained consistently robust, often exceeding the average for similarly capitalised consumer discretionary stocks. This level of activity typically corresponds with heightened investor interest and conviction.
• Float and Institutional Backing: With a float largely held by institutional investors, Crocs benefits from a stable ownership base that bolsters price support and limits volatility. For globally diversified investors in the NZ market, this facilitates efficient trading and portfolio construction, with sufficient liquidity to allow dynamic positioning.

Catalysts and Positive Outlook

Crocs’s future is underpinned by numerous supportive trends and identifiable growth catalysts:

• Innovation Pipeline: The strategy around “icon iterations” ensures constant product renewal, limited-edition releases, and collaborations that resonate with young and trend-driven segments.
• Geographical Expansion: Continued market penetration outside of North America is fueling incremental earnings and insulating the business from region-specific risks.
• ESG and Sustainability: Focus on eco-friendly materials and supply chain improvements positions Crocs to benefit from rising demand for sustainable fashion—an increasingly important consideration for institutional capital and retail consumers alike.
• Sector Tailwinds: Globally, the casual footwear market is experiencing durable growth as lifestyles change and dress codes become more relaxed, with Crocs at the vanguard of this shift.
• Market Expectations: Analyst consensus holds a target price of $139.79, representing +30.7% upside from current levels, while the range of targets ($110–$187) signals the possibility of even stronger re-rating should catalysts materialise.

Combined, these dynamics establish a solid framework for further value creation and justify renewed investor engagement.

Investment Strategies

On both tactical and strategic horizons, Crocs’s current valuation and technical structure present compelling entry points:

• Short Term: Signals indicate the stock is consolidating above key support levels ($102.81–$103.19), which may offer attractive risk/reward for traders looking for a rebound toward resistance ($112.52 and beyond).
• Medium Term: Sustained trending above the 50- and 100-day MAs, alongside positive earnings momentum, creates a foundation for a potential breakout as upcoming catalysts unfold (notably product launches and fiscal Q2 results).
• Long Term: For long-term investors, Crocs’s global brand strength, expansion strategy, and history of operational execution underpin a high-conviction thesis. Entry near recent technical lows—with a forward P/E below sector norms—could yield enhanced returns as the company compounds profits and perhaps expands shareholder returns (e.g., potential future dividends or buy-backs).

Given the volatility inherent in discretionary sectors, disciplined position sizing and ongoing evaluation against catalysts are recommended, but current metrics favour a constructive view.

Is it the Right Time to Buy Crocs?

Crocs stands out as a structurally advantaged brand with multi-year growth prospects, sector leadership, and a clear record of execution. Its current valuation, robust earnings growth, consistent technical support, and a pipeline of innovation-driven catalysts all suggest that renewed investor focus is well warranted. While the sector remains occasionally volatile, Crocs’s strengths—especially its ability to innovate, capture market share, and deliver profit surprises—set the stage for potential outperformance in the quarters ahead.

In sum, Crocs now appears to represent an excellent opportunity within the global consumer discretionary landscape, particularly for NZ-based investors seeking US growth exposure. With a healthy blend of robust fundamentals, supportive technicals, and clear upside catalysts, Crocs convincingly justifies serious consideration as a core or complementary portfolio holding for 2025 and beyond.

For investors attuned to the intersection of growth and value in global equities, Crocs offers a well-rounded profile primed for the next phase of sector leadership.

How to buy Crocs stock in New Zealand?

Buying shares of Crocs (CROX) online is both simple and secure for New Zealand investors when using a regulated broker. Whether you’re seeking to invest directly in the shares for the long haul or looking to trade short-term price moves, you have two main options: spot (cash) buying or using Contracts for Difference (CFDs). Each method has its own advantages and costs. Before choosing a platform, take a look at the broker comparison further down this page to find the best fit for your investment style.

Spot buying

A cash (spot) purchase means you buy Crocs shares outright and become a part-owner of the company. This approach is ideal if you want to hold shares long-term and benefit from any price appreciation. NZ brokers typically charge a fixed commission per order—often between NZ$5 and NZ$20—plus a small currency conversion fee for US shares.

Important example

Example: If the Crocs share price is US$106.88 (approx. NZ$174 at recent rates), with a NZ$1,000 investment, you could buy about 5 shares (NZ$1,000 / NZ$174 ≈ 5.7, minus a brokerage fee of NZ$5). ✔️ Gain scenario: If the share price rises by 10%, your shares are now worth NZ$1,100. Result: +NZ$100 gross gain, or +10% on your initial investment.

Trading via CFD

CFDs (Contracts for Difference) allow you to trade Crocs share price movements without owning the actual shares. This method is popular for active traders due to the ability to use leverage—meaning you can control a larger position with less capital. Common CFD costs include the bid/ask spread and daily overnight financing fees for leveraged positions.

Important example

Example: You open a CFD on Crocs shares with NZ$1,000 and 5x leverage, giving you NZ$5,000 market exposure. ✔️ Gain scenario: If Crocs rises by 8%, your position gains 8% × 5 = 40%. Result: +NZ$400 gain on your NZ$1,000 stake (excluding fees).

Final advice

Before investing, always compare brokers’ fees, trading platforms, and conditions. Your brokerage and product choice should align with your investment horizon and risk tolerance—long-term investors may favour share ownership, while active traders might prefer CFDs. To help you decide, a broker comparison tool is available just below on this page.

Our 7 tips for buying Crocs stock

The latest news about Crocs

Crocs outperformed Q1 2025 expectations with robust revenue growth and strong adjusted EPS results. In its latest quarterly report from late May 2025, Crocs posted $937 million in revenue—comfortably above analyst forecasts—and an adjusted earnings per share (EPS) of $3.00 versus the consensus estimate of $2.51. This earnings beat has reinforced analyst confidence and signals stable demand for Crocs’ products despite global macroeconomic uncertainties.

Analyst sentiment on Crocs remains highly favourable, with a consensus “Strong Buy” and 30% upside forecast. Across 14 covering analysts, the average target price is $139.79, well above the current market price of $106.88, suggesting optimistic expectations for continued performance and rerating potential. The "Strong Buy" consensus emphasizes Crocs’ resilience, effective cost management, and innovative product pipeline—all factors contributing to positive investment sentiment relevant to New Zealand institutional and retail investors seeking international growth diversification.

Crocs continues to expand geographically, gaining market share globally and engaging New Zealand consumers via both direct and retail channels. While the company’s core operations are based in the United States, Crocs has an established footprint in New Zealand, distributing through local retailers and its own e-commerce platforms, ensuring product accessibility and brand presence. This regional activity contributes to the company’s international growth strategy and provides New Zealand investors and consumers direct exposure to Crocs’ global momentum.

Crocs maintains a leading position in the innovative casual footwear segment, underscored by consistent product innovation and strong brand recognition worldwide. The brand’s strategy, centred on frequent “icon iterations” and an expanding assortment of comfort-driven styles, has enabled ongoing growth even in cyclical consumer environments. Local market observers note that the sustained popularity of Crocs’ signature products, combined with durable branding, enhances the company’s capacity to weather fashion cycles—an important factor for New Zealand investors evaluating long-term holdings.

Technical indicators suggest a potentially positive momentum, with the MACD signalling a buy and fundamental valuations remaining attractive. Crocs’ trailing price-to-earnings ratio sits at 6.41, below many sector peers, while its technical positioning shows a positive MACD signal and support above key medium-term moving averages. For equity analysts in New Zealand, this mix of solid fundamentals, technical buy signals, and a favourable growth outlook creates a constructive environment for monitoring or increasing exposure to CROX.

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P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.