Should I buy Square stock in 2025? NZ Insights & Tips

What is Square?

How much is the Square stock?

The price of Square stock is rising this week. As of now, the stock is trading at $62.16 USD, with a 24-hour gain of +$0.35 (+0.57%) and a weekly increase, regaining momentum after a recent dip. Square’s market capitalisation stands at $38.27 billion USD, and the average trading volume over the past three months is 9.58 million shares. The price/earnings ratio (P/E) is a competitive 14.98, there is currently no dividend yield, and the stock’s beta is 2.76, indicating higher volatility versus the overall market. This elevated volatility could mean greater opportunity for New Zealand investors seeking dynamic growth.

Our complete analysis of the Square stock

Having closely reviewed Square's (Block Inc) most recent financial disclosures and examined its stock performance over the past three years, we have deployed our proprietary analytics to synthesize a comprehensive perspective leveraging financial metrics, current market context, technical signals, and competitive dynamics. This multi-sourced evaluation provides a nuanced view of Square’s standing within the fast-evolving fintech arena. So, why might Square stock once again represent a strategic entry into next-generation financial technology leadership in 2025?

Recent Performance and Market Context

Square (traded as Block Inc on the NYSE; ticker: XYZ, formerly SQ) has experienced dynamic market shifts over the past year. After reaching a 52-week high of $99.26 USD and a low of $55.00 USD, the stock now trades at $62.16 USD as of May 2025. Year-to-date, the share price is down just under 27%, reflecting broader volatility seen across the technology and fintech sector, but also suggesting a discount from previous highs that may appeal to forward-looking investors.

While the Q4 2024 results fell slightly short of consensus on revenue and earnings, the company nonetheless posted robust year-on-year growth: revenues climbed 18%, gross profit also advanced 18% to $8.89 billion, and adjusted EBITDA surged 69% to $3.03 billion. Critically, Square’s management responded to sector challenges with a clear roadmap—Jack Dorsey, the executive chairman, has initiated a swift strategic realignment to accelerate delivery and operational efficiency.

Externally, the macroeconomic backdrop remains supportive of digital payments and fintech innovation. Global consumer preferences continue tilting toward mobile-first transactions, contactless commerce, and integrated payment ecosystems. Given New Zealand's tech-savvy consumer base and the country’s vibrant entrepreneurial sector, Square’s platform focus dovetails well with regional industry trends and the growing adoption of global fintech solutions by NZ SMEs and retailers.

Technical Analysis

• Relative Strength Index (RSI, 14 days): 62.26, in the neutral zone, indicating neither overbought nor oversold conditions.
• MACD (12,26,9): +1.57, delivering a nascent buy signal—momentum is shifting towards the upside.
• Moving Averages: The stock is trading above both its 20-day ($55.40) and 50-day ($55.85) moving averages, which typically denote short-term bullishness. The 100-day ($66.51) and 200-day ($71.33) moving averages remain above the current price, acting as upside targets and potential resistance points.
• Support and Resistance: An established support at $54.90 has held firm, providing a clear technical floor, while the next key resistance stands at $68.30.

Notably, Square’s ability to sustain prices above shorter-term moving averages hints at the beginning of a technical turnaround. For traders using momentum-driven or mean-reversion strategies, the current chart profile suggests the potential for a medium-term bullish phase, especially if the stock consolidates further above its 20- and 50-day averages.

Fundamental Analysis

• Revenue Growth: FY2024 revenue reached $22.9 billion, growing 18% year-on-year. Cash App—now contributing a material share of profits—posted a 21% increase in gross profit. Square’s guided 2025 gross profit growth stands at a minimum of 15%, with ambitions to reach $10.22 billion.
• Profitability Improvement: Adjusted EBITDA expanded 69% to $3.03 billion, underlining the operational leverage of Square’s ecosystem. Net income was $498.6 million, translating into an EPS of $4.15.
• Attractive Valuation: With a Price/Earnings (P/E) ratio of 14.98, Square now trades materially below most high-growth tech peers, many of whom command P/Es north of 30. This multiple is especially notable considering Square’s double-digit top-line growth and improving margins.
• Structural Strengths: Square benefits from a defensible market position in digital payments and merchant solutions, seamlessly linking its merchant (Square) and consumer (Cash App) ecosystems. Its exposure to next-generation finance, including Bitcoin-related products and open-source innovations like Proto, amplifies its diversification and future-proofing efforts.

The current valuation, combined with a robust growth trajectory and institutional support (27-analyst consensus target of $103.40—more than 66% potential upside), makes a renewed investment case for Square particularly compelling at these levels.

Volume and Liquidity

Square remains highly liquid, with a 10-day average daily volume of 9.58 million shares, supporting ease of entry and exit even for institutional and large retail investors. The share float, with 615.62 million shares outstanding, is broad enough to support dynamic repricing as sentiment shifts or fundamentals evolve.

High liquidity is a key attribute for any security considering a turnaround, as it allows valuation to move swiftly in response to catalysts while also damping the risk of low-volume volatility. The current price and volume dynamic demonstrates sustained market interest—often a precursor to the kind of re-rating that can create significant value for new entrants.

Catalysts and Positive Outlook

• Product and Ecosystem Expansion: Cash App Borrow, now with 5 million active monthly users, is rapidly scaling. The integration of Afterpay on Cash App Card further differentiates Square’s financial ecosystem by merging peer-to-peer payments and buy-now-pay-later in a unified user journey.
• AI and Technology Innovation: The “Goose” AI assistant project and the continued rollout of Proto’s Bitcoin mining solutions illustrate Square’s ambition to lead in both mainstream fintech and emergent Web3/blockchain technologies.
• Ecosystem Effects and Recurring Revenue: Payroll deposits through Cash App have grown 25% y/y, supporting recurring revenue streams and customer lock-in. Innovations such as Bitkey and further TIDAL integration show management’s willingness to diversify and future-proof the business model.
• Sector Tailwinds: Fintech adoption is accelerating globally, with regulatory environments in the US, NZ, and wider APAC becoming progressively supportive or neutral for digital payments. Consumer demand for seamless, omnichannel financial experiences underpins a secular growth runway for Square.

Investment Strategies

• For Short-Term Participants: A technical retracement from near multi-year lows, coupled with positive MACD and solid support at $54.90, allows for tactical positioning on momentum signals or in anticipation of upcoming product launches or earnings.
• For Medium-Term Investors: With visible catalysts—such as AI integration and Cash App innovations—2025 may see Square re-rated upward as the market re-discovers its growth narrative. The analyst consensus price target of $103.40 represents clear potential for outperformance as fundamentals improve.
• For Long-Term Holders: Square’s ability to drive double-digit revenue and profit growth, combined with its strong innovation pipeline and vertically integrated product set, positions it especially well for compounding value across macro cycles. Its commitment to Bitcoin, digital assets, and continuous product reinvention increases its optionality for the fintech of the next decade.
• Ideal Positioning: Current pricing near support and below consensus valuation, in combination with increased strategic activity and new product rollouts, presents an ideal inflection point for accumulating or initiating exposure.

Is it the Right Time to Buy Square?

In summary, Square presents a rare alignment of compelling technical entry conditions, solid liquidity, and robust fundamentals, all underpinned by a renewed strategic vision and transformative product pipeline spearheaded by Jack Dorsey’s leadership team. The confluence of discounted valuation, positive momentum, and tangible growth catalysts may well signal the dawn of a new bullish phase for the stock.

Investors seeking exposure to a category-defining fintech with entrenched ecosystem advantages and strong sector tailwinds may find current levels to represent an excellent opportunity worthy of close attention. While volatility is inherent in high-growth technology names, the stock’s fundamentals, combined with its proven capacity for innovation, justify renewed interest as we look to 2025.

Square appears poised to retake centre stage in global financial technology—its current setup suggests the stock could well offer a strategic entry point for those seeking growth-oriented exposure in an evolving digital economy.

How to buy Square stock in New Zealand?

Buying Square (Block Inc) stock online is remarkably straightforward for investors in New Zealand, and regulated brokers ensure a secure environment for your transactions. You can acquire Square shares directly (“spot buying”) to become a shareholder, or use Contracts for Difference (CFDs) to speculate on price movements with leverage. Both approaches have distinct risk and reward profiles, so it’s vital to choose the method best suited to your investment goals. For a detailed comparison of reputable brokers and their fees in NZ, see our comprehensive table further down the page.

Spot Buying

With a cash (spot) purchase, you buy real Square shares on the stock exchange through a licensed online broker. This means you own the underlying shares and participate directly in the company’s actual performance (including any corporate actions). NZ brokers typically charge a fixed transaction fee per trade, often ranging from NZ$5 to NZ$15, depending on the platform and order size.

Example

• Current Square share price: approx. NZ$102.50 (using FX: 1 USD ≈ 1.65 NZD, $62.16 USD ≈ $102.50 NZD)
• Investment amount: NZ$1,000
• Broker fee: ~NZ$5 per order

With NZ$1,000, after subtracting the NZ$5 fee, you can purchase around 9 shares of Square ($995 ÷ $102.50 ≈ 9 shares).

✔️ Gain scenario:
If Square’s share price rises by 10% (to $112.75 NZD), your holding would be worth $1,125. Gross gain: +NZ$100, a 10% return.

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on the price movements of Square shares without owning them. You can open both long (buy) and short (sell) positions, often with leverage—meaning you only need a fraction of the total exposure as the initial margin. Typical costs here include the spread (the broker’s markup between buy and sell prices) and overnight financing if holding positions beyond a day.

Example

• Investment amount (margin): NZ$1,000
• Leverage: 5×
• Equivalent market exposure: NZ$5,000

You open a long CFD position on Square. If the price rises by 8%, your position gains 40% (8% × 5). That’s a profit of NZ$400 on your NZ$1,000 margin, minus applicable fees.

Please note: While leverage amplifies gains, it also increases the risk of loss, and you may lose more than your initial investment.

Final Advice

Before buying Square shares—whether spot or via CFDs—always compare the fees, trading conditions, and regulations of NZ brokers. Your choice should consider your risk tolerance and financial objectives: buy-and-hold investors may prefer spot purchases for simplicity, while active traders could benefit from CFDs’ flexibility. For a tailored selection of top-rated brokers and their key features, don’t miss our interactive comparator further down this page. Happy investing!

Our 7 tips for buying Square stock

The latest news about Square

Square (Block Inc.) stock maintains positive short-term momentum above key moving averages as of May 2025. The share price closed at $62.16 USD, showing a +0.57% intraday increase and currently trading above both its 20-day ($55.40) and 50-day ($55.85) moving averages, which technical analysts view as bullish signals. With an RSI of 62.26 and a positive MACD crossover (1.57), recent technical indications suggest a neutral-to-bullish sentiment, underlining resilience despite historical volatility (beta 2.76). This short-term strength is welcomed by New Zealand investors who commonly access US equities via online brokers and who are sensitive to technical trends guiding entry and exit strategies.

Block Inc. continues Afterpay integration, enhancing its product ecosystem with particular relevance to the New Zealand market. Afterpay, originally founded in Australia and with significant consumer adoption in New Zealand, remains an integral part of Block’s growth. The recent rollout of Afterpay on Cash App Card signifies further synergy and expanded cross-selling between Afterpay and core Block services. Given Afterpay’s widespread use among New Zealand’s Gen Z and millennial consumers as a preferred “Buy Now, Pay Later” (BNPL) solution, these developments strengthen Block’s presence and relevance both regionally and globally.

The company’s Q4 2024 report indicates robust annual growth in gross profit and adjusted EBITDA, reinforcing confidence in fundamentals. Gross profit soared 18% year-on-year to $8.89 billion, while adjusted EBITDA leaped by 69% to $3.03 billion. Although revenue and net profit were slightly below consensus expectations, the sustained double-digit expansion in core profitability metrics signals healthy underlying operations. For New Zealand analysts, this resilience is especially pertinent given the challenging macroeconomic context and competitive pressure in fintech, where local banks and startups are also investing heavily in digital retail solutions.

Block’s strategic focus on AI-driven product innovation, notably the launch of project “Goose,” is set to streamline operational efficiency and client experience. Announced within the past week, “Goose” is Block’s new artificial intelligence initiative aimed at optimising their suite of financial services. With local fintech adoption increasing in New Zealand and regulatory frameworks actively encouraging innovation, such investments in AI position Block as a technology frontrunner. This orientation could bring advanced, AI-powered payment and lending products to New Zealand’s retail and SME sectors, offering potential competitive advantages both for digital-first businesses and end-consumers.

The consensus among leading financial analysts remains moderately bullish, with a target price of $103.40—implying substantial upside from current levels. Across 27 Wall Street analysts, the average price target reflects a potential +66% appreciation, bolstered by expectations of at least 15% gross profit growth for 2025. As New Zealand portfolios increase allocation to US fintechs amid a low-yield local environment, the positive consensus, combined with Block’s track record of strategic execution and innovation, supports ongoing investor interest and contributes to the share’s constructive risk-reward outlook.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.