Should I Buy TKO Group Stock in 2025? A Complete NZ Guide

What is TKO Group?

How much is the TKO Group stock?

The price of TKO Group stock is declining this week. As of now, the share trades at $156.74, showing a 1.30% decrease over the past 24 hours and a 1.94% drop across the week. The company holds a market capitalisation of $12.81 billion, with a three-month average daily volume of 1,640,138 shares. TKO currently has a high P/E ratio of 79.56 and offers a dividend yield of 0.97%, with stock beta data presently unavailable. Investors should consider the stock’s premium valuation alongside its recent volatility in the NZ market context.

Our full analysis of the TKO Group stock

Following a thorough review of TKO Group Holdings, Inc.’s latest quarterly results, as well as an in-depth analysis of the stock’s trajectory since its public debut in 2023, it is clear that TKO has captured the attention of both institutional and retail investors. By leveraging a comprehensive set of data—from financial ratios and technical momentum to strategic competitive positioning—our proprietary modelling uncovers key insights that signal renewed opportunity. So, why might TKO Group stock once again become a strategic entry point into the global premium sports-entertainment sector in 2025?

Recent Performance and Market Context

Despite some short-term volatility, TKO Group’s market performance has demonstrated remarkable resilience and sustained growth. As of 30 May 2025, the stock is trading at USD $156.74, showing a robust +44.02% appreciation over the past year and +13.61% over the past six months, even factoring in a moderate pullback this week (down 1.94%). The average daily trading volume across the last quarter sits at a healthy 1,640,138 shares, illustrating a consistent level of market engagement and liquidity befitting its $12.81 billion market capitalization.

Several positive events have bolstered TKO's market narrative:

• Strategic Expansion: The completion of major acquisitions (IMG, On Location, and Professional Bull Riders) from Endeavor demonstrates a clear intent to diversify and consolidate its dominance across multiple entertainment verticals.
• Dividend Initiation: The inaugural cash dividend adds a new shareholder value dimension, positioning TKO attractively among growth stocks that also deliver yield.
• Guidance Revision: Management’s upward revision of 2025 guidance—projecting revenues of $4.49–$4.56 billion and adjusted EBITDA of $1.49–$1.53 billion—reflects operational confidence and visibility.

On a macro level, the entertainment and sports sector remains a beneficiary of robust global demand, increased digital consumption, and sustained investment in content-driven business models. These trends are especially pertinent for New Zealand investors seeking diversified exposure to global consumer sectors via offshore equities.

Technical Analysis

Technical indicators reinforce TKO's constructive setup and suggest the possibility of a bullish inflection:

• Relative Strength Index (RSI): Currently ranging between 32.4 and 47.37, the RSI points to a period of consolidation just above oversold territory, often a precursor to renewed accumulation by medium-term investors.
• MACD: The MACD at 1.29 retains a positive spread, signalling underlying upward momentum despite recent consolidations.
• Moving Averages: Price action remains within reach of its short- and medium-term averages, supporting the view that minor corrections could offer attractive re-entry points.
• Support and Resistance: The $155.90 level—tested as a recent intraday low—has emerged as a strong technical floor, providing a favourable risk-reward balance relative to the established 52-week high at $179.09. The confluence of these levels indicates a classic setup for bullish reversals or trend continuation.

Importantly, TKO’s price structure over the past several months suggests that the stock has been digesting previous gains and may now be positioned for a new potential uptrend, particularly in anticipation of further catalysts.

Fundamental Analysis

From a fundamental perspective, TKO distinguishes itself with tangible strengths underpinned by solid execution:

• Revenue & Profitability: Q1 2025 revenues grew by 4% YoY to $1.27 billion, while adjusted EBITDA surged 23% to $417 million, yielding an enviable 33% margin. Most notably, TKO swung decisively to net profitability ($165.5 million) after a prior-year loss, reflecting improved scale and integration benefits.
• Valuation: While a 79.56 P/E ratio places TKO in "growth stock" territory, such a multiple appears commensurate with its forward-looking growth curve, unique brand assets, and sector leadership. When set against peers in the media-entertainment space with similar structural growth, the premium is structurally justified by strong free-cash-flow generation and ongoing margin expansion.
• Expansion Strategy: The inclusion of additional experiential assets and live event services (IMG, On Location, PBR) into TKO’s ecosystem not only deepens content monetization but also reinforces barriers to entry for potential competitors.
• Brand Power: Both UFC and WWE represent global icons in their respective domains, supporting robust IP portfolios, fan engagement, and a highly attractive platform for commercial partnerships.

Together, these metrics underscore a structurally sound business poised for durable growth, with fundamentals that continue to justify renewed investor interest.

Volume and Liquidity

A sustained trading volume exceeding 1.6 million shares per day over three months highlights persistent market interest and institutional involvement. This depth of liquidity is a hallmark of investor confidence and enables dynamic valuation recalibrations as new information emerges.

Moreover, with a sizeable but not overly dispersed float, TKO offers investors the dual benefit of accessibility and the potential for price appreciation, particularly as new positive narratives unfold.

Catalysts and Positive Outlook

Looking forward, several catalysts have the potential to propel TKO into a new phase of value creation:

• Ongoing Media Revenue Expansion: UFC and WWE continue to negotiate attractive media rights deals, which underpin multi-year revenue certainty and upside.
• Globalization: The brands’ expansion into new international markets taps into vastly underserved audiences, supporting incremental growth.
• Acquisition Synergies: The recent integration of experiential and live event assets is expected to yield significant cross-promotional and operational efficiencies.
• Innovation: TKO is actively developing new content, including digital products and immersive experiences, broadening revenue streams beyond traditional PPV and live events.
• Sustainability (ESG): Early-stage ESG initiatives, focused on community engagement and responsible event management, enhance TKO's modern investment profile.
• Favourable Industry Tailwinds: Secular trends—such as increased sports betting engagement, streaming proliferation, and the rising commercial attractiveness of live sport—position TKO to benefit disproportionately from industry growth.

Combined, these factors create an exceptionally promising environment and support a market consensus price target of $181.72 (+15.9% versus spot).

Investment Strategies

For investors contemplating an entry into TKO, several strategic dimensions are worth considering:

• Short-term: The recent technical pullback to strong support levels near $155.90 offers an arguably attractive entry, especially for those targeting a rebound towards the upper bound of the established trading range.
• Medium-term: The approach of major sporting events, quarterly reports, and expected newsflow from integration activities (notably the recently acquired assets) signal imminent potential catalysts that could drive re-rating and market outperformance.
• Long-term: TKO’s integration of category-leading IP, robust free cash flow, progressive shareholder returns (evidenced by dividend initiation), and global expansion strategy collectively argue for a long-term accumulation approach. For New Zealand investors particularly, exposure to high-growth offshore consumer and entertainment names such as TKO can serve as a compelling diversifier to more mature domestic portfolios.

Optimal allocation, in all cases, may hinge on awaiting minor technical retracements or periods of subdued trading ahead of well-telegraphed catalysts, thereby maximising upside asymmetry relative to risk.

Is it the Right Time to Buy TKO Group?

Summing up, TKO Group combines:

• Sustained double-digit stock appreciation and robust trading liquidity,
• Consistent outperformance versus analyst expectations,
• Strong operational execution and global brand leadership,
• Appealing future catalysts including acquisition synergies and margin expansion,
• A justified growth-sector valuation endorsed by a bullish analyst consensus.

Each of these pillars suggests that TKO Group may be entering a renewed phase of value creation, with the fundamentals pointing towards further upside potential. For those seeking differentiated access to global sports-entertainment and content monetization, TKO stands out as a stock that seems to represent an excellent opportunity for consideration—whether for tactical positioning or as a strategic holding in a growth-oriented portfolio.

In this context, TKO Group may well be poised to deliver outsized returns for discerning investors as it continues to innovate, expand, and define the next era of premium sports entertainment on the world stage.

How to buy TKO Group stock in New Zealand?

Buying TKO Group shares online is straightforward and secure for investors in New Zealand when using a regulated broker. You can either purchase the actual shares (“spot buying”), becoming a direct shareholder, or you can trade via Contracts for Difference (CFDs), which track the share price without owning the underlying asset. Both methods can be accessed from your computer or mobile, offering transparency and investor protections when using licensed platforms. Each approach suits different investment goals—see our broker comparison further down the page to find the best fit for your needs.

Spot Buying

A cash or “spot” purchase means you buy real TKO Group shares, becoming a part-owner of the company. Using a typical NZ broker, you’ll pay a fixed commission for each order, generally between NZ$3 and NZ$10. For example:

Example: Spot buying calculation

If the TKO Group share price is US$156.74 (about NZ$256 at a 1.63 exchange rate), a NZ$1,000 investment lets you buy approximately 3 shares (NZ$770), after including an average brokerage fee of NZ$5. Your remaining balance covers exchange conversion and other minor costs.

• ✔️ Gain scenario: If TKO’s share price rises by 10%, your 3 shares are now worth about NZ$847 (NZ$256 × 1.10 × 3).
• Result: +NZ$77 gross, a 10% gain on your investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on TKO Group’s share price without directly owning shares. Instead, you enter an agreement with your broker capturing the difference in value from entry to exit. Typical costs include the spread (difference between buy/sell price, e.g. 0.3%–0.5%) and overnight financing if you hold positions for several days.

Example: CFD trading with leverage

Suppose you start with NZ$1,000 and use 5× leverage on TKO Group CFDs. This means you control a market position of NZ$5,000.

• ✔️ Gain scenario: If TKO’s share price rises by 8%, your leveraged position increases by 40% (8% × 5), giving you a gross gain of NZ$400 on your original NZ$1,000 stake (excluding fees).

Final Advice

Before investing, always compare brokers’ fees, currency exchange costs, and platform features, as these can impact your returns. The right method—spot buying or CFD trading—depends on your objectives, risk tolerance, and investment horizon. Review our broker comparator below to help you make the best choice for your situation.

Our 7 tips for buying TKO Group stock

The latest news about TKO Group

TKO Group Holdings reported robust Q1 2025 results, significantly exceeding Wall Street expectations for revenue and earnings per share. The company delivered $1.27 billion in revenue (+4% year-over-year) and adjusted EBITDA of $417 million (+23%), leading to a net profit of $165.5 million, a marked improvement compared to last year’s net loss. This strong financial performance supports analyst optimism and a consensus target price of $181.72, which reflects a potential upside of nearly 16% from the current levels and is a particular point of interest for institutional investors seeking US exposure from New Zealand.

TKO announced its inaugural quarterly cash dividend, enhancing its appeal to income-focused investors, including New Zealand funds with exposure to US equities. The annualized dividend yield stands at 0.97% ($1.52 per share), and dividends are processed under the standard US securities taxation framework. This move signals growing maturity and cash flow reliability, which may attract further allocation from local superannuation and KiwiSaver funds aiming to diversify with global entertainment assets.

The group executed strategic acquisitions of IMG, On Location, and Professional Bull Riders (PBR), strengthening its global sports entertainment portfolio. These transactions expand TKO’s reach and operational synergies, reinforcing dominance in premium live events, a segment with notable popularity in the New Zealand market among fans of UFC and WWE content. Growing international asset integration may support further localization of content or events, fostering direct engagement with Australasian audiences and enhancing brand equity in the region.

Management raised full-year 2025 guidance, projecting revenue of $4.49-4.56 billion and adjusted EBITDA of $1.49-1.53 billion, reflecting confidence in continued global demand and operational synergies. This upward revision comes amid ongoing media rights growth for UFC and WWE, further strengthened by their international appeal. For New Zealand market watchers, this guidance underlines the potential for ongoing upward stock price momentum and underscores the value of exposure to TKO as a play on the global expansion of US-led sports entertainment.

Despite a high valuation with a P/E ratio of 79.56, the company maintains strong analyst support and bullish market sentiment, evidenced by sustained buying interest and positive technical signals. TKO trades close to its support levels, within a twelve-month range of $100.76 to $179.09. The high trading volumes and analyst consensus “Buy” ratings suggest institutional confidence, and the strong performance and dividend policy make the stock an attractive consideration for New Zealand investment managers seeking diversified, growth-oriented global equities with proven cash generation and tangible links to consumer entertainment trends relevant to the NZ audience.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.