Should I Buy Amazon Stock in 2025? NZ Investor Guide

What is Amazon?

How much is the Amazon stock?

The price of Amazon stock is rising this week. Amazon shares are currently trading at $205.70 USD, up $0.98 (+0.48%) in the last 24 hours, though showing a slight decline of -1.28% over the past week.

While recent volatility has been moderate, Amazon's strong analyst ratings and ongoing innovation signal a promising outlook for NZ investors seeking global tech exposure.

Our full analysis on the Amazon stock

After thorough review of Amazon’s (AMZN) latest financial results as of Q1 2025, and a deep dive into the stock’s movements over the past three years, our proprietary models have synthesized key signals from financial, technical, and market sources, as well as peer analysis. The multifaceted data sets point to several converging strengths at a decisive phase for the tech sector. So, why might Amazon stock once again become a strategic entry point into the global technology ecosystem in 2025?

Recent Performance and Market Context

Amazon’s share price has demonstrated remarkable resilience and relative outperformance in the context of ongoing market volatility. As of May 29, 2025, the stock is trading at $205.70 USD, sitting toward the mid-upper end of its 52-week range ($151.61 – $242.52), despite posting a slight retreat of -8.15% over the past month. Notably, AMZN retains a robust one-year gain of +13.01%. Although year-to-date performance stands at -6.24%, this reflects broader sector rotation and recent profit-taking across high-quality tech stocks following 2024’s rally.

Recent events underscore Amazon’s adaptability: the company delivered a Q1 earnings beat both on revenue ($155.7bn, +9% YoY) and profitability (EPS $1.59 vs $1.36 expected), reinforcing investor confidence in its core segments. From a macro perspective, the technology sector is benefiting from a resurgence in demand for digital infrastructure and cloud, while improvements in global consumer confidence bolster e-commerce players. In the New Zealand context, the NZD’s relative stability against the USD further supports the case for offshore US tech holdings within a diversified investment portfolio.

Technical Analysis

Technical signals for Amazon are increasingly aligned with the initiation of a new bullish phase. The Relative Strength Index (RSI, 14-day) stands at 59.58, indicating the stock has moved out of oversold conditions and is exhibiting constructive upward momentum. The MACD (4.38) remains in positive territory, confirming accelerating bullish sentiment.

The recent pullback has established a strong technical base around $204, a level that has been well-defended throughout May. This confluence of support has been reinforced by a notable 20% rebound from April lows, reversing a prior 33% correction and absorbing selling pressure. Key moving averages—both short- and long-term—are now flashing buy signals, with the stock consolidating above its 50- and 200-day trendlines. Immediate resistance is noted around $242.52 (52-week high), which, if breached, could pave the way for a renewed rally. The current technical setup seems to represent an excellent opportunity for disciplined, risk-aware investors to re-engage.

Fundamental Analysis

Amazon’s financial foundation remains remarkably robust, reflecting its leadership across e-commerce, cloud computing, and digital innovation. The company’s Q1 2025 revenue grew 9% year-over-year, with North America and International segments expanding by 8% and 5% respectively, while Amazon Web Services (AWS) posted a standout 17% increase—a significant acceleration that addresses previous concerns about cloud growth deceleration.

Earnings per share of $6.13 (TTM) and an operating income of $18.4bn for the quarter signify ongoing margin improvement as logistics and operating leverage yield tangible benefits. Valuation, while not “cheap” at a trailing P/E of 33.56, appears justified in light of Amazon’s ~10% forward growth trajectory, industry-leading scale, and sustained operating momentum. The price/earnings-to-growth (PEG) and price/sales (P/S) ratios fall within the upper, but rational, range for mega-cap technology, especially given the company’s innovation and brand equity.

• Pervasive brand strength and global recognition;
• A sprawling, fully integrated ecosystem across retail, cloud, digital advertising, and logistics;
• Relentless investment in research and development (notably in AI and automation).

Amazon’s ongoing diversification—through initiatives like Project ZeroOne and expanded AI capabilities—further reduces structural risk and opens up new vectors for revenue growth.

Volume and Liquidity

Amazon’s liquidity profile underscores sustained investor confidence. Trading volumes remain exceptionally high, averaging over 51 million shares daily across the last three months, with pronounced robustness even during periods of market stress. This deep liquidity fosters efficient price discovery and enables dynamic, fair valuations—qualities particularly valued by institutional players and retail traders alike.

The large, diversified public float and elevated institutional participation ensure minimal exposure to liquidity shocks. For NZ-based investors, this is particularly significant: access to a mega-cap US technology leader, with seamless tradability and tight spreads, allows for efficient portfolio rebalancing at critical market junctures.

Catalysts and Positive Outlook

• Reinvigorated AWS Momentum: After some quarters of cloud growth deceleration, AWS now leads with a 17% YoY jump and a $117bn annualized revenue run rate. This positions Amazon to benefit disproportionately from the next wave of global digital transformation.
• Artificial Intelligence Expansion: The formation of the ZeroOne team—led by industry veteran J. Allard—signals Amazon’s determination to spearhead consumer AI products. Partnerships, such as the long-term licensing arrangement with the New York Times and new collaborations with FICO and Elastic N.V., are enhancing Amazon’s AI ecosystem.
• Product and Segment Diversification: From a fortified logistics network to advances in generative AI, Amazon continues to broaden its revenue base, mitigating sector-specific risk and unlocking new cross-sector growth streams.
• Robust Innovation Pipeline: Massive investments in AI infrastructure, next-generation data centres, and omnichannel commerce are setting the stage for both incremental and step-change innovation.
• ESG and Sustainable Growth: Amazon is doubling down on climate-conscious initiatives and supply-chain transparency, strengthening its profile with institutional ESG-focused investors.

Furthermore, the current analyst consensus remains strongly bullish, with 47 “buy” recommendations and a mean price target of $238.60 (+16.79% from the current level), while our proprietary risk/return models suggest a calculated scenario pointing potentially up to $267.41 (+30%).

Investment Strategies

The present technical and fundamental alignment creates attractive entry points for various investor types:

• Short Term (Trading-Oriented):
• The current consolidation above $204, combined with technical buy signals, supports active positions seeking a breakout above the near-term resistance at $205.17 and into the $242–$245 range.
• The post-correction rebound, coupled with constructive momentum, makes AMZN particularly suitable for tactical swing trades.
• Medium Term (3–12 Months):
• Anticipated catalysts, including further cloud wins, AI-driven product launches, and ongoing margin improvements, could materially re-rate the stock into the upper end of the analyst target range.
• Entering at current levels allows investors to position ahead of what appears to be a robust pipeline of news flow and sector tailwinds.
• Long Term (1–3 Years and Beyond):
• Structural leadership in two of the highest-growth technology sectors—cloud and e-commerce—augments Amazon’s secular compounding potential.
• Investors can benefit from Amazon’s scale, reinvestment into new verticals, and persistent R&D, with potential upside as the company continues to outpace competitors and unlock new value pools.

Is It the Right Time to Buy Amazon?

Synthesizing technical signals, robust financial momentum, innovative catalysts, and enduring ecosystem advantages, Amazon stands poised for another phase of outsized returns. Its unmatched position in cloud, e-commerce, and digital innovation underpins both short- and long-term upside potential. The recent stabilization and upturn in technical indicators, combined with an optimistic analyst consensus and powerful upcoming catalysts, strengthen the case for renewed interest at current valuation.

As global technology re-accelerates into 2025 and Amazon progressively unlocks the next wave of AI-powered growth, the stock seems to represent an excellent opportunity for seasoned and new investors alike to consider strengthening their exposure. In the context of both international and NZ portfolios, AMZN maintains its status as a liquid, innovative anchor for those seeking asymmetric upside in a fast-evolving sector.

With foundational strengths, relentless innovation, and a suite of new strategic drivers, Amazon's share price may be entering a new bullish phase—one that deserves the attention of investors looking to capitalise on the next era of digital transformation.

How to buy Amazon stock in NZ?

Buying Amazon stock online as a New Zealand investor is both straightforward and secure when you use a regulated stockbroker. These platforms let you easily access global shares, including US giants like Amazon, directly from your computer or mobile device. There are two main approaches: buying actual (spot) shares for traditional investing, and trading Amazon Contracts for Difference (CFDs), which involve derivatives and leverage. Both methods have their own advantages and risks. To help you choose the best platform and fee structure, we provide a detailed broker comparison further down this page.

Cash buying

When you purchase Amazon shares for cash, you’re buying real, tangible pieces of the company that you own outright. This is one of the most popular and straightforward ways to invest, perfect for long-term investors who want to benefit from potential stock appreciation. Fees for direct share purchases with NZ-regulated brokers typically include a fixed commission per order, often between NZD $3–$15, depending on the provider.

Practical example

Suppose Amazon’s share price is USD $205.70 (approx. NZD $335 at 1.63 exchange), and your NZ broker charges a flat NZD $5 commission per trade. With an investment of NZD $1,000, you could buy about 2.97 shares ($1,000 - $5 = $995; $995 / $335 ≈ 2.97 shares).

Gain scenario: If Amazon’s share price rises by 10%, your shares would now be worth NZD $1,100.
Result: +NZD $100 gross gain, or +10% on your investment (excluding exchange rate changes and taxes).

Trading via CFD

CFD trading on Amazon shares allows you to speculate on price movements without owning the underlying asset. CFDs are contracts with a broker reflecting the share’s price, and they enable you to use leverage—amplifying both gains and risks. Instead of fixed commissions, you typically pay a “spread” (the difference between buy and sell price), and potentially overnight financing fees if you hold positions long-term.

Practical example

With NZD $1,000, you open a CFD position on Amazon at 5x leverage, giving you market exposure of NZD $5,000.

Gain scenario: If Amazon’s price rises by 8%, your position gains 8% × 5 = 40%.
Result: +NZD $400 gain on your initial NZD $1,000 stake (excluding spreads and financing costs).
Be aware: While leverage boosts potential profits, it also increases risk—losses can exceed your initial deposit.

Final advice

Before investing, it is essential to compare brokers’ fees, execution quality, available markets, and customer support. Both spot buying and CFD trading offer unique advantages, so your choice should match your investment objectives and risk appetite. Browse our full broker comparison lower on this page for a practical overview tailored to New Zealand investors, and make an informed, confident start to your Amazon investment journey.

Our 7 tips for buying Amazon stock

The latest news about Amazon

Amazon’s Q1 2025 results exceeded expectations by delivering robust revenue, strong EPS, and improved operating profits. In the first quarter of 2025, Amazon reported revenue of $155.7 billion, reflecting a 9% year-over-year increase, with particularly strong performance in its AWS cloud segment, which alone grew by 17% to $29.3 billion. Earnings per share reached $1.59, comfortably beating analyst expectations of $1.36. This earnings beat and ongoing revenue growth demonstrates the company’s operational resilience and ability to outperform market forecasts, reinforcing analyst consensus for a continued “strong buy,” which resonates positively among New Zealand-based investors seeking international exposure with solid upside prospects.

Technical market indicators for Amazon have shifted to an increasingly bullish outlook, signaling potential upward momentum after recent corrections. Over the past seven days, Amazon’s share price has stabilized, currently trading at $205.70, recovering with a 20% rebound since the April lows and finding strong support around $204. Key indicators such as a 14-day RSI of 59.58 and a positive MACD of 4.38 point towards emerging bullish sentiment, while moving average crossovers offer clear buy signals. These markers are particularly relevant for New Zealand institutional investors and funds tracking NASDAQ indices as they suggest supportive technical conditions for medium to long-term positions.

Amazon’s innovation drive is accelerating, notably with the launch of the ZeroOne team and strategic partnerships in artificial intelligence. In late May 2025, Amazon announced the formation of its ZeroOne team, led by J. Allard (co-founder of Xbox), tasked with developing groundbreaking new consumer electronic products. Additionally, Amazon has inked a multi-year content licensing agreement with The New York Times to support proprietary AI initiatives and expanded its partnerships in the AI ecosystem through AWS, deepening collaborations with high-profile partners such as FICO and Elastic N.V. These moves not only strengthen Amazon’s global technology leadership but also promise downstream benefits for regional e-commerce and cloud customers, including those in New Zealand.

AWS’s ongoing expansion, investment in artificial intelligence, and leadership in the cloud market enhance Amazon’s long-term growth profile. AWS remains a primary growth driver, maintaining a 17% annual momentum with an annualized run rate of $117 billion, and continues to expand its data center infrastructure to cater to surging global and Asia-Pacific demand. For New Zealand organizations, heightened AWS investments translate into improved local service reliability, security, and scalability—factors that make Amazon a strategic partner for digital transformation and cloud migration projects. This sustained cloud leadership and capacity expansion bode well for revenue diversification and risk mitigation in Amazon’s overall business model.

Analyst long-term price targets and consensus rating for Amazon remain very favorable, underlining the stock’s resilience and potential upside. Current analyst consensus sets Amazon’s average price target at $238.60—about 16% above present levels—with some forecast ranges extending up to $305.00. The consensus “strong buy” recommendation, buttressed by 47 buy-side analyst endorsements, highlights widespread conviction in Amazon’s capacity to deliver consistent earnings and innovation-driven growth. This continues to attract New Zealand-based institutional and retail investors looking for solid tech sector exposure and portfolio diversification via a high-quality, globally dominant issuer.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.