Should I Buy Rekor Systems Stock in 2025? NZ Guide & Insights

What is Rekor Systems?

How much is the Rekor Systems stock?

The price of Rekor Systems stock is rising this week. As of now, the stock sits at $1.16 USD, showing a 1.75% increase over the past 24 hours and a strong 16.00% gain for the week.

Rekor Systems holds a market capitalization of $136.97 million, with an average three-month daily trading volume of 3,818,519 shares.

The company does not currently have a P/E ratio due to ongoing losses and does not pay a dividend, while its beta of 2.22 signals significant volatility.

This elevated price movement means investors in New Zealand should tread carefully and be prepared for a potentially wide range of outcomes.

Our full analysis on the Rekor Systems stock

After a rigorous review of Rekor Systems’ latest quarterly results and its share price evolution over the past three eventful years, we have employed our proprietary models to synthesize a broad array of financial metrics, technical signals, sector data, and competitive intelligence. The analysis converges on a nuanced but markedly optimistic picture for this visionary transport technology player. So, why might Rekor Systems stock once again become a strategic entry point into the intelligent roadway and AI-driven infrastructure sector in 2025?

Recent Performance and Market Context

The trajectory of Rekor Systems (NASDAQ: REKR) over the past year has been both challenging and revealing, shaped by sector headwinds and the company’s own operational transformation. As of 30 May 2025, the stock trades at $1.16—a figure that, while representing a substantial decline of 30.95% over the prior twelve months, also masks a robust rebound of +19.3% over the last six months and a notable surge of +16% in just the past week. This recent momentum signals the market’s growing appreciation for Rekor’s strategic moves and emerging strengths.

Recent events have played a pivotal role in reigniting investor interest. Notably, Rekor’s Q1 2025 results were accompanied by an operational restructuring that introduced a General Manager-led structure, designed to streamline performance and enhance efficiency. Moreover, the successful integration of PlateRanger into the SafetySmart platform (April 2025) underscores a sharpening of the company’s focus on scalable, data-driven solutions—a development that bodes well for sustainable growth.

On the macro level, Rekor benefits from a powerful sectoral backdrop. The global drive towards smarter, safer, and more efficient transport is accelerating, fueled by governmental digitization, AI adoption, and urgent infrastructure upgrades. In jurisdictions like New Zealand, where intelligent transport solutions are gaining traction, companies at the intersection of AI, analytics, and mobility—like Rekor—are favorably positioned to capture outsized market share as public and private capital flows amplify.

Technical Analysis

The technical outlook for REKR is constructive and suggests that the stock may be transitioning into a new accumulation phase. The current Relative Strength Index (RSI) sits at 60.47, a level that is technically neutral yet trending towards the upper zone—a bullish sign if momentum persists. MACD readings (0.05) currently indicate a mild sell signal, but this front-line indicator often lags major inflection points, particularly in emerging growth stocks.

• The 5-day, 20-day, and 50-day simple moving averages (SMAs) are all signaling “buy”—with share price comfortably above each—at $1.11, $1.03, and $0.95, respectively.
• The 200-day SMA stands at $1.22, slightly above the current price and acting as a nearby resistance. A decisive breakout above this level could trigger a substantial upside as technical traders return.

Key support is well established at $0.62 (the 52-week low), providing a favorable risk-reward profile for new entries. Medium-term, the formidable resistance at $2.67 (52-week high) represents a realistic future target if operational progress continues.

Overall, the short- and medium-term technical structure suggests Rekor is in the early stages of a potential bullish reversal, offering an attractive technical set-up for well-informed buyers seeking exposure ahead of a broader move.

Fundamental Analysis

Rekor’s fundamentals, while marked by near-term losses, point to significant improvement and pent-up value. Q1 2025 revenue was $9.2 million, down 6% year-over-year—impacted by short-term factors (notably adverse weather and softer government contracting cycles). However, adjusted EBITDA loss improved markedly (to -$7.4 million, from -$9.4 million in Q1 2024), highlighting the early fruits of cost-cutting and enhanced operational discipline.

The company trades at a market capitalization of about $137 million and currently operates at a loss (no forward P/E). Purely on a price-to-sales (P/S) basis, Rekor trades at roughly 3.7x trailing twelve-month sales—a modest multiple compared to high-growth AI and infrastructure peers, especially considering analyst consensus sets a 12-month target price at $4.00 (+244% upside).

• Advanced proprietary platforms (including the Rekor One® Roadway Intelligence Engine), aggregating and analyzing over 20 trillion data points across 775+ billion miles of travel.
• Accelerating expansion into more than 30,000 data collection sites worldwide.
• Partnerships with industry leaders (notably NVIDIA) for cutting-edge AI applications in transport safety.

Despite the lack of profitability, Rekor’s commitment to an annualized $15 million cost savings plan, combined with recent operational streamlining, creates the foundation for a return to growth in 2025 and beyond.

Volume and Liquidity

Robust trading volume has become a hallmark of REKR, with over 3.8 million shares exchanged daily on a three-month average. This liquidity is indicative of sustained market confidence and interest from both institutions and sophisticated retail participants.

Importantly, the stock’s public float is sizable (over 110 million shares), fostering dynamic price discovery and ensuring that valuation can respond quickly to positive company-specific or sector-wide catalysts. This openness is especially valuable in the current cycle, where investor appetite is quickly repriced as new catalysts—whether fundamental or technical—emerge.

Catalysts and Positive Outlook

• Technological Innovation: Rekor is a leader in AI-powered roadway intelligence, setting the standard with the modular Rekor One® platform, which is gaining international traction.
• Strategic Partnerships: Technical collaboration with NVIDIA fortifies Rekor’s ability to deliver next-generation solutions in road safety and intelligent mobility.
• Operational Turning Point: Restructuring initiatives and a new management framework are optimizing execution, expected to materially enhance margin profiles.
• Cost-Saving Programs: A planned reduction of $15 million in annualized expenses will further narrow losses and expedite the company’s path to breakeven.
• Expanding Market Demand: Urbanization, growing populations, and increasing governmental focus on smart transport grant Rekor a front-row seat to a secular growth wave, both in the US and in technologically progressive markets like New Zealand.
• Product Integration: The inclusion of PlateRanger into SoundThinking’s SafetySmart platform exemplifies Rekor’s ability to drive value via ecosystem partnerships and client-facing innovation.

Industry-wide, continued ESG momentum, regulatory support for intelligent infrastructure, and the rapid proliferation of AI solutions collectively fuel a bullish environment for well-placed technology disruptors.

Investment Strategies

• Short-term: The recent uptrend and strong multi-week price movement position Rekor as a prime candidate for tactical positioning ahead of anticipated newsflow or technical breakouts—particularly as price approaches the 200-day SMA resistance. Short-term traders may look for sustained volume on upward moves as confirmation.
• Medium-term: With operational restructuring underway and tangible cost savings coming online, investors with a 6–12 month horizon could benefit from the twin impact of improving margins and sector tailwinds. Upcoming financial updates and the possibility of positive guidance revisions could serve as additional catalysts.
• Long-term: For buy-and-hold investors seeking exposure to the transformative potential of smart infrastructure and AI in transport, Rekor’s global platform, intellectual property, and partnerships provide a compelling value proposition. At current valuations and with an analyst price target at $4.00, long-term appreciation potential is difficult to ignore.

Across all timeframes, establishing or augmenting positions near current levels—especially if retests of technical support occur—seems to represent an excellent risk-reward entry, supported by both technical and fundamental analysis.

Is it the right time to buy Rekor Systems?

Bringing the analysis together, Rekor Systems embodies many of the characteristics that have historically defined successful investable tech turnarounds: operational ambition, best-in-class technology, expanding international reach, and a management team executing decisive reforms. While the recent Q1 numbers reflected short-term challenges, the marked improvement in operating losses and the breadth of upcoming catalysts paint a highly optimistic picture going into the second half of 2025.

The convergence of favorable technical momentum, manageable valuation, significant liquidity, and strong forward catalysts all suggest that Rekor Systems may be entering a new bullish phase. Investors searching for exposure to next-generation AI infrastructure companies will find that the current stock price seems to represent an excellent opportunity for portfolio diversification and growth potential, within a balanced risk framework.

In sum, Rekor Systems stands at the crossroads of innovation and recovery, with its fundamentals and outlook justifying renewed, serious consideration. For those prepared to navigate volatility, the stock’s current positioning could be the gateway to outsized gains as the intelligent transport sector accelerates globally. Now could well be the moment when Rekor Systems asserts itself as a leading force in the transformation of roadways—offering forward-looking investors the chance to participate in the next chapter of digital infrastructure evolution.

How to buy Rekor Systems stock in New Zealand?

Buying Rekor Systems shares online is both straightforward and secure when you use a regulated broker in New Zealand. Whether you choose to purchase the actual shares (spot buying) or trade using Contracts for Difference (CFDs), reputable platforms provide robust protections for your funds and personal data. Spot buying lets you own real shares directly, while CFDs allow you to trade on price movements using leverage. Each method has its advantages and fee structures, which we'll compare in detail below. Be sure to consult our broker comparison further down the page to identify the best option for your needs.

Spot buying (cash purchase)

Buying Rekor Systems shares "for cash" means acquiring real stock that you fully own, with your name registered with the broker or sometimes the underlying custodian. This is the most common way for Kiwi investors to gain exposure to US tech stocks such as Rekor Systems (ticker: REKR) on the NASDAQ. Brokers typically charge a fixed commission per order—New Zealand platforms generally range from NZD $3 to $10 per trade.

Example with a $1,000 NZD investment

Suppose the Rekor Systems share price is $1.16 USD (approx. $1.89 NZD at current exchange rates). With $1,000 NZD and a typical commission of $5 NZD, you could purchase about 525 shares of Rekor Systems (allowing for slight variation due to forex rates).
✔️ If the share price climbs 10%, your holdings would be worth $1,100 NZD—representing a $100 gain, or +10% on your investment (excluding currency impact and taxes).

Trading via CFD

CFDs (Contracts for Difference) allow you to speculate on Rekor Systems’ share price movements without owning the underlying stock. You enter into a contract with your broker, and your profit or loss depends on the difference between your entry and exit prices. CFD trading involves fees such as the spread (the difference between buy and sell prices), and, if you hold your position overnight, small daily financing charges.

Example with a $1,000 NZD stake and 5x leverage

You decide to open a CFD position on Rekor Systems with 5x leverage. This means your effective market exposure is $5,000 NZD.
✔️ If the share price rises 8%, your CFD position would deliver a 40% gain: $1,000 × 40% = $400 (gross, before fees and currency effects).
Keep in mind, however, that losses can also be amplified, and overnight fees will apply if you keep positions open for several days.

Final advice

Before investing, it's essential to review and compare the fees, currency conversion rates, and trading conditions offered by different brokers. Consider whether direct share ownership or CFD trading best aligns with your investment goals, risk tolerance, and preferred timeframe. You’ll find our up-to-date broker comparison further down the page—making it easy to select the most suitable platform for trading Rekor Systems (REKR) shares from New Zealand.

Our 7 tips for buying Rekor Systems stock

The latest news about Rekor Systems

Rekor Systems stock jumped 16% over the past week, fueled by positive momentum and analyst optimism. This surge appears to be supported by an increased interest from institutional and retail investors, as trading volumes remain robust—over 3.8 million shares exchanged daily. Not only does this underscore renewed market confidence following recent operational restructuring, but the consensus analyst price target now stands at $4.00 per share, representing a substantial potential upside of 244% relative to the current price. For New Zealand-based analysts, the rising trend indicates favorable sentiment in global intelligent transport infrastructure, which may have downstream relevance for local urban mobility initiatives and smart city investments.

Rekor’s Q1 2025 results showed improving operational efficiency, with a materially reduced EBITDA loss year-over-year. Although the company missed earnings-per-share targets for the quarter with a net loss of $10.9 million, efforts to restructure and streamline operations are bearing fruit. The adjusted EBITDA loss narrowed to $7.4 million, compared to $9.4 million in Q1 2024, highlighting a $2 million improvement largely attributed to cost controls and restructuring. For New Zealand market observers, this signals management’s credible path to stabilisation—an essential factor for institutional investors assessing similar growth ventures in the region’s tech and transport sectors.

Rekor’s ongoing global expansion, encompassing over 30,000 data collection sites, strengthens its position as a sector innovator. The company’s strategic focus on AI-powered roadway intelligence has resulted in a global presence that now gathers data from more than 775 billion miles of road annually. This advanced data infrastructure could set a technological benchmark relevant to New Zealand authorities exploring upgrades for tolling, traffic enforcement, and intelligent transport solutions, giving NZ investors and government policy advisors grounds for strategic interest in Rekor’s trajectory.

New technology partnerships, notably with NVIDIA, consolidate Rekor’s leadership in AI-driven transport solutions. The integration of Rekor’s proprietary systems with NVIDIA’s AI ecosystem is designed to accelerate the deployment of advanced safety and monitoring platforms globally. As New Zealand increasingly prioritizes smart mobility and Vision Zero road safety, these technology alliances may serve as valuable reference points or even potential collaboration templates for Aotearoa’s public and private sectors, adding a constructive dimension to the stock’s outlook.

Recent restructuring, including a new General Manager model and a $15 million annual cost-saving initiative, has increased Rekor’s operational agility. This transformation, commenced in the last quarter, aims to further boost efficiency and resource allocation. With global infrastructure operators—like those in Australia and New Zealand—constantly seeking technology partners with proven adaptability and scalable models, Rekor’s recent changes present a positive signal that aligns with the operational standards and fiscal discipline favored by local entities vetting overseas suppliers or strategic partners.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.