Should I Buy Pinterest Stock in 2025? Complete NZ Analysis

What is Pinterest?

How much is the Pinterest stock?

The price of Pinterest stock is falling this week. As of now, the stock trades at $31.06 USD, reflecting a 1.18% drop over the past 24 hours and a total 2.17% decrease for the week. Pinterest’s market capitalisation stands at $21.27 billion, with a 3-month average daily volume of 13.35 million shares.

While Pinterest’s fundamentals and user growth remain strong, the share price can fluctuate in line with US tech sector trends and global market sentiment—a key factor for NZ investors to keep in mind.

Our full analysis of the Pinterest stock

Following a rigorous review of Pinterest's latest quarterly results and an in-depth analysis of the stock’s performance over the past three years, our findings are backed by proprietary algorithms integrating key financial metrics, technical signals, market data, and competitive benchmarking. Pinterest has demonstrated remarkable operational resilience and strategic adaptation amid a volatile digital advertising landscape. So, why might Pinterest stock once again become a strategic entry point into the global digital media sector in 2025?

Recent Performance and Market Context

Pinterest’s share price currently stands at $31.06 USD, recovering from an early-year market correction and recently posting a year-to-date gain of +7.10%. Despite experiencing a 26.26% decline over the past 12 months, the stock has rebounded with a +2.44% move over the last six months, showing signs of stabilization after a challenging period for growth-oriented internet stocks. Post-Q1 2025 earnings, the stock surged 15% in a single session, underscoring renewed investor confidence.

The broader communication services sector has enjoyed a re-rating in 2025, benefitting from easing macro headwinds and stabilizing digital ad spend. As advertising budgets have recovered from 2024’s downturn, platforms like Pinterest—which blend high engagement and commerce readiness—are enjoying a notable uptick in revenue. Importantly for New Zealand investors, Pinterest’s USD-listing and international focus provide diversification from NZX technology plays, while offering high liquidity and global exposure.

Positive Recent Events

• Record high 570 million global monthly active users, beating consensus expectations.
• Revenue outperformed guidance (+16% YoY), reflecting robust user engagement and successful monetization.
• Operational efficiency enhanced, demonstrated by a 20% EBITDA margin (+300 bps YoY).
• Upgraded Q2 2025 guidance, signalling management confidence in user and revenue trends.
• 15% stock price rally post-earnings, highlighting the market’s renewed optimism.

Overall, the macro context for digital platforms has turned positive, and Pinterest’s operational momentum points toward an increasingly constructive outlook.

Technical Analysis

Pinterest’s technical profile supports the thesis of an emerging bullish phase, particularly for traders and investors who favour entry at structurally significant support levels.

Momentum Indicators:

• RSI readings are mixed (57.99/40.53), but have crossed into neutral—suggesting prior oversold conditions are normalizing.
• MACD presents a mixed picture, but with the 20-, 50-, and 200-day simple moving averages all acting as buy signals, momentum appears to favour the upside.
• Strong support is established at $30.62-$30.89, just below the current price. Key resistance is set at $31.77-$32.05—a breakout above this range could trigger a new upward leg.

Short-/Medium-term Structure:

• The Williams %R indicator (-36.40) signals a buy.
• Moving averages have recently shifted to favor bullish action after the post-earnings gap.
• ADX strength is neutral but improving, suggesting the potential for a sustained uptrend should volume confirm.

These signals collectively reinforce Pinterest’s status as a stock where near-term consolidation may represent an attractive entry point ahead of renewed momentum, particularly for investors attuned to high-liquidity, high-beta opportunities.

Fundamental Analysis

Pinterest’s investment case is anchored by accelerating fundamentals:

Revenue and Profitability:

• Q1 2025 revenue reached $855M (+16% YoY; above consensus), affirming Pinterest’s capacity for robust topline growth even as peers struggle.
• Adjusted EBITDA margin improved to 20%, a 300bps YoY expansion, underlining increasing operational leverage.
• Record high monthly user base (570 million) amplifies advertising and commerce monetization potential.

Valuation:

• Trading at 11.42x trailing P/E and 17.36x forward P/E, Pinterest is attractively valued relative to the sector, particularly when factoring in a PEG ratio of 0.76—signifying growth at a discount.
• A Price/Sales of 5.79 and EV/Revenue of 4.93 remain reasonable given the company’s demonstrated scalability and high incremental margins.

Structural Strengths:

• Unique positioning as a visual discovery and inspiration platform distinguishes Pinterest from conventional social networks.
• Strong brand association with inspiration and positivity attracts both users and blue-chip advertisers.
• Comprehensive data assets enable deep personalization—crucial for effective ad targeting and e-commerce conversion.
• Strategic prioritization of native shopping, AI-driven personalization, and international expansion reinforce sustainable growth.

Pinterest’s business model is now moving into a phase of profitable growth, with rising margins and revenue diversification increasingly apparent. These fundamentals justify renewed interest from value- and growth-oriented investors alike.

Volume and Liquidity

Pinterest’s average daily volume—13.35 million shares—ensures high liquidity, which fosters tight bid-ask spreads and efficient price discovery. The public float of 585 million shares, coupled with robust institutional ownership, creates an environment supportive of dynamic valuation resets, particularly during catalyst-driven periods. Short interest remains moderate at 4.8% of float, indicating ample room for momentum investors without the risk of excessive short covering distorting moves.

Sustained trading activity following recent earnings events, alongside strong institutional participation, signals growing market confidence and persistent portfolio interest. For NZ-based investors, such liquidity in a US-listed technology stock is ideal for tactical entry and exit strategies.

Catalysts and Positive Outlook

Several bullish catalysts underpin a constructive forward outlook for Pinterest:

• Product Innovation & AI: Expansion of AI-powered discovery, search, and content curation is driving superior user retention and engagement. These innovations underpin higher ad yields and greater commerce integration.
• E-commerce and Shopping: Native shopping features lower friction from inspiration to transaction, unlocking additional revenue streams and stickier user experiences.
• International Growth: Large, fast-growing markets, especially in EMEA and the Asia-Pacific region, are contributing robustly to user and revenue expansion. The localization strategy is paying dividends as advertiser demand rises.
• ESG Credentials: Pinterest’s commitment to positive, brand-safe content and user well-being has become an increasingly powerful differentiator as advertisers recalibrate budgets toward ESG-compliant media partners.
• Favourable Market Context: The anticipated stabilization of the global ad market into 2025, supported by robust consumer demand in North America and ongoing digitalization trends globally, provides a tailwind for advertising-driven platforms.
• Upcoming Catalysts: Next quarterly results, accelerated roll-out of creator monetization tools, and further international partnerships have the potential to surprise positively.

These drivers, alongside healthy analyst sentiment (average price target of $40.03, representing ~29% upside), present a compelling backdrop and suggest Pinterest may be entering a new bullish phase.

Investment Strategies

Pinterest’s current technical and fundamental position offers multiple opportunities for tactically inclined investors:

• Short-term: The stock trades near established support, making short-term positions appealing for those seeking to capitalize on potential rebounds above the $32 resistance level. The aftermath of a strong earnings report and 15% post-earnings rally frequently signals positive short-term momentum.
• Medium-term: For swing traders or medium-term holders, the combination of improving EBITDA margins, robust user metrics, and a supportive valuation profile makes Pinterest a candidate for rotation as sentiment further improves across the digital advertising space. Monitoring upcoming product and international expansion catalysts is advised.
• Long-term: Investors with a multi-year horizon stand to benefit from Pinterest’s ongoing transition from ad-supported platform to social commerce leader. As AI-powered discovery and shopping integration mature, long-term margin expansion and revenue compounding appear increasingly likely.

Ideal positioning might be achieved at technical lows near current support, or ahead of upcoming product innovation or financial catalyst events—aligning with both conservative and growth investment profiles.

Is It the Right Time to Buy Pinterest?

In sum, Pinterest demonstrates exceptional qualities that support close consideration for new or enhanced positions in 2025:

• Strong, accelerating fundamentals: record user growth, double-digit revenue expansion, and rising profitability—all in a challenging advertising climate.
• Technical structure points to a bullish inflection, supported by high liquidity and multi-layered institutional backing.
• Valuation remains attractive on both a relative and absolute basis, with significant analyst-predicted upside and a sub-1.0 PEG ratio highlighting underappreciated growth.
• Diverse, future-focused catalysts—including AI, native commerce, and ESG-aligned brand safety—suggest continued business model innovation and resilience.

While vigilance remains prudent in light of sector competition and macro risks, Pinterest’s combination of runway for growth, improving margins, and strategic execution seems to represent an excellent opportunity for NZ investors seeking diversified global tech exposure.

In today’s rapidly evolving internet landscape, the strength of Pinterest’s business model, its operational achievements, and the favorable technical setup all point to a stock that justifies renewed attention and serious consideration as a core position for 2025 and beyond.

How to buy Pinterest stock in New Zealand?

Buying Pinterest (PINS) shares online is straightforward and secure for New Zealand investors, thanks to regulated online brokers. Today, you can become a Pinterest shareholder either by purchasing the shares directly (“spot buying”), or by trading contracts for difference (CFDs), which let you speculate on price movements without owning the actual shares. Each method has its features, fees, and risk profile, so it’s important to choose what suits your investment style. We’ll explain both approaches below, along with practical examples—and you’ll find a comprehensive NZ broker comparison further down the page.

Spot Buying

A cash or “spot” purchase means you directly acquire Pinterest shares, which are then held in your brokerage account in your name. For New Zealanders, most online brokers offer access to the NYSE (Pinterest’s primary exchange), and charge a fixed commission per order—typically NZ$3–NZ$15, depending on the platform.

Example

If Pinterest’s share price is US$31.06, a NZ$1,000 (~US$610) stake (factoring in current NZD/USD rates for illustration) allows you to buy about 19 shares (USD$31.06 × 19 ≈ USD$590), with a brokerage fee of around NZ$5.

• Gain scenario: If the Pinterest share price rises by 10%, your shares are now worth NZ$1,100. Result: +NZ$100 gross gain, i.e. +10% on your investment (excluding currency effects and fees).

Trading via CFD

CFD trading lets you speculate on price movements of Pinterest shares without owning them directly. Instead, you enter an agreement with the broker to exchange the difference in price from opening to closing of the position. CFDs allow you to use leverage—amplifying both gains and losses. The usual costs are the spread (the broker’s markup on the price) and overnight financing if you hold leveraged positions beyond one day.

Example

Suppose you open a CFD position on Pinterest with NZ$1,000 (approximately US$610) using 5x leverage. Your market exposure becomes NZ$5,000 (US$3,050).

• Gain scenario: If Pinterest rises by 8%, you make 8% × 5 = 40% return. Result: +NZ$400 gain on an NZ$1,000 initial outlay (excluding spreads and overnight fees). Remember—losses are also magnified.

Final Advice

Before you invest, always compare broker fees, platform features, and regulatory protections to find the best fit for your requirements and budget. Whether you favour direct ownership (spot buying) or speculative strategies with CFDs, the right approach depends on your investment goals and risk tolerance. You’ll find a detailed comparison of brokers and their fee structures further down this page to guide your choice. Happy investing!

Our 7 tips for buying Pinterest stock

The latest news about Pinterest

Pinterest achieved record user growth with 570 million global monthly active users as of Q1 2025. This significant milestone reflects heightened platform engagement and extends Pinterest's appeal among international audiences, including a growing base in New Zealand. The company's continued expansion strengthens its competitive positioning within the visual discovery and social inspiration space, an area with rising relevance for NZ retail, lifestyle, and creative sectors increasingly leveraging Pinterest’s unique audience.

The company exceeded revenue forecasts in Q1 2025, delivering $855 million in revenue (+16% YoY) and signaling robust monetization prospects. Despite a challenging global advertising landscape, Pinterest outperformed analyst expectations on revenue and improved its adjusted EBITDA margin by 300 basis points (to 20%). This operational efficiency is particularly constructive for global investors, including those in New Zealand, as it demonstrates the company’s resilience and strategic flexibility during variable market conditions.

Pinterest raised its Q2 2025 guidance above consensus, reinforcing optimism regarding continued growth and operational momentum. This better-than-expected forward outlook was well-received by markets, leading to a 15% surge in Pinterest’s share price immediately after the quarterly report. For New Zealand investors, this guidance not only reflects management’s confidence but also signals a positive risk/reward profile at a time when many digital platforms face pronounced headwinds.

Technical indicators currently show a generally neutral-to-positive trend, with moving averages and support levels favoring near-term buying opportunities. Short- and medium-term simple moving averages (20-day, 50-day, and 200-day) all sit below the current price and issue buy signals, indicating constructive technical momentum. The stock is trading close to its key support zone ($30.62–$30.89 USD), which adds to the appeal for New Zealand-based investors accessing U.S.-listed equities through local brokerages and global portfolios.

Analyst consensus remains bullish with an average price target of $40.03 (upside potential of 29%), reflecting institutional conviction in Pinterest’s business model and international expansion, which increasingly resonates in the Asia-Pacific, including New Zealand. With forty-two analysts covering the stock and major investment firms maintaining active interest, Pinterest’s global investment thesis—rooted in unique visual discovery, an expanding e-commerce ecosystem, and enhanced AI-driven personalization—aligns well with strategic trends impacting New Zealand’s digital and retail landscapes.

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P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.