Should You Buy UNUS SED LEO in 2025?

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At HelloSafe, our expert has been monitoring the evolution of the cryptocurrency UNUS SED LEO for over three years. Each month, tens of thousands of users across New Zealand trust us to analyse market trends and identify the most promising investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical standards, HelloSafe has never purchased UNUS SED LEO nor received any compensation from entities associated with its ecosystem.

UNUS SED LEO in brief

How much does 1 UNUS SED LEO cost?

The price of UNUS SED LEO is up this week. At NZ$15.12, LEO has seen a 3.13% increase over the last 24 hours and a 3.52% rise since last week. The current market capitalisation stands at NZ$13.93 billion, with an average 3-month trading volume around NZ$6.77 million. Ranked 21st by market cap, there are 923.29 million LEO tokens in circulation, representing a 0.59% market dominance. As with most cryptocurrencies, investors should stay aware of volatility, but LEO’s strong tokenomics and ongoing token burns offer interesting long-term potential.

Our complete review of the UNUS SED LEO cryptocurrency

Have the recent trends around UNUS SED LEO (LEO), combined with its multi-year evolution, produced a new inflection point for crypto market participants? By leveraging a proprietary blend of on-chain indicators, technical signal aggregation, advanced market data analysis and a rigorous benchmarking of the competitive environment, we’ve decoded the true underlying dynamics currently driving LEO. So, why might UNUS SED LEO re-emerge in 2025 as a highly strategic entry point for the utility token and exchange ecosystem?

Recent Performance and Market Context

Price Evolution

Over the past three years, UNUS SED LEO (LEO) has demonstrated remarkable resilience amidst market volatility, preserving and steadily growing in value while many altcoins have experienced stronger cyclicality. As of 7 June 2025, LEO trades at $9.08 USD, representing a historical outperformance in a sector marked by extreme swings. On a trailing twelve-month basis, price appreciation remains positive at +3.19%, while 6-month and weekly metrics show ongoing upward momentum (+3.52% for the week), reinforcing its status as a relative safe haven among utility tokens. Intraday, the asset has posted a robust +3.13% gain, highlighting its current demand profile.

Recent Positive Events

• In March 2025, LEO posted a new all-time high at $10.01, validating the strength of its tokenomics and market positioning.
• The continuous token burn mechanism, which permanently removes supply using at least 27% of iFinex’s gross consolidated revenues, has recently surpassed 76 million LEO destroyed, structurally tightening the circulating float—a supply dynamic increasingly prized by institutional and algorithmic investors.
• Integration across critical Bitfinex product verticals has accelerated, with LEO offering expanded fee reductions and derivatives exposure for holders—directly reinforcing demand and utility.

Macro & Sector Environment

• Renewed sector optimism, following the broad Bitcoin and Ethereum recoveries, institutional flows into regulated crypto vehicles, and growing regulatory clarity in key jurisdictions (including Australia and, increasingly, New Zealand).
• Market-wide re-pricing of exchange utility tokens, as the “cost savings” and loyalty model become core to the trading infrastructure of a maturing digital asset financial ecosystem.
• Decreasing exchange counterparty risk, driving user demand for assets linked to reliable, long-standing venues such as Bitfinex.

Collectively, these factors have led to not only a reacceleration of LEO’s order-book depth and trading activity ($4.07 million daily volume), but also a significant increase in market visibility and on-chain wallet activity related to staking and reduced-fee trading.

Technical Analysis

Key Crypto Indicators

• RSI (14 days): At 55.27, LEO’s Relative Strength Index underscores a balanced, neutral state—well-positioned for a momentum breakout without the risks of overbought reversal.
• MACD: With a positive buy signal and a MACD value of 0.01189, technical momentum is currently favouring continued upward movement. 12 out of the last 15 moving averages are giving clear buy signals.
• Moving Averages: Both 20-day ($8.88) and 50-day ($8.91) trending above current support levels and confirming near-term bullish orientation; while 100-day ($9.24) and 200-day ($9.33) signals warrant vigilance for longer-term whales and algo-driven traders watching reversal risks.

Support, Resistance and Structure

• Key Support: $8.79 remains the dominant downside anchor, repeatedly tested and defended by buyer flows over several intraday trading sessions.
• Resistance: $9.34—now just above current price—is the primary “breakout” signal for medium-term trend traders. Should this be overcome on volume, momentum could accelerate toward the year’s earlier high of $10.01.
• Medium-Term Momentum: Market structure is constructive, with higher lows and consistent auctioning near the upper end of historical bands—a pattern favoured by quant and trend-following funds seeking asymmetric upside.

Overall, technicals suggest that LEO is transitioning from consolidation to reacceleration—creating an environment where both tactical entries on minor pullbacks and multi-month swing strategies appear especially compelling.

Fundamental Analysis

Growing Adoption & Strategic Partnerships

• LEO’s tight integration within Bitfinex continues to drive its core utility: substantial fee discounts—up to 25%—across spot, derivatives, and new product launches, making the token especially attractive for high-frequency and institutional participants.
• Expansion of utility to new DeFi modules and cross-chain features on Ethereum and EOS reinforces its use-case differentiation—a rare quality among exchange tokens.
• Bitfinex’s continued leadership in global crypto volumes and advanced-market liquidity provides a robust and scalable foundation for LEO’s evolution.

Attractive Relative Valuation

• Market Cap: $8.38 billion USD, placing LEO among the top exchange-related digital assets globally.
• Fully Diluted Valuation (FDV): Marginal deviation from market cap, thanks to the transparent and predictable token burn schedule—reducing future dilution risk.
• Circulating/Total Supply: 923.29M out of 985.24M already on-market, with ongoing burns, creates a deflationary dynamic rarely matched in the sector.

Structural Strengths

• Technological Innovation: Dual-blockchain (Ethereum 64%, EOS 36%) compatibility translates to broader adoption, lower friction, and infrastructure resilience.
• Active Community: Deep-rooted engagement from Bitfinex’s trader and developer network keeps the project agile and adaptive to market needs.
• Unique Mechanism: The monthly token buy-and-burn offers an embedded “cash flow” proxy for token holders, a powerful layer of value accrual in periods of strong exchange revenue.

Volume, Liquidity & Market Confidence

• Consistently Elevated Volume: $4.07M USD in 24h, coupled with exceptionally tight spreads and deep order books—reflecting proven conviction from market makers and participation from diverse institutional cohorts.
• Dominance & Positioning: LEO’s presence within the top echelons of crypto market cap rankings secures its place in systemic DeFi indexes, exchange loyalty programs, and global trading portfolios.

Catalysts and Positive Outlook

• Remaining scheduled protocol upgrades, as well as pending integrations with emerging Bitfinex crypto financial products, are set to deepen LEO’s ecosystem role.
• The anticipated recovery of 2016 hack funds (80% earmarked for LEO buy-and-burn) represents a unique, high-potential event—capable of turbocharging both price upside and investor visibility.
• Regulatory momentum in APAC, notably increasing institutional and retail trust in regulated exchange tokens in New Zealand and Australia, adds an additional favourable tailwind.

Investment Strategies: Entry Points Across Time Horizons

Short-Term Perspective

• Momentum and order book structure strongly favour tactical entries on minor technical pullbacks near the $8.79–$8.90 corridor, with risk tightly defined against the 200-day moving average ($9.33).
• Traders looking for volatility plays around protocol news and exchange volume surges may find LEO’s current positioning especially responsive to positive industry headlines.

Medium-Term Outlook

• For multi-month timeframes, core upside catalysts—including sustained burn dynamics, ecosystem fee advantages, and institutional inflows—suggest that accumulation around current levels or on confirmed post-breakout moves above $9.34 offers attractive convexity.
• Technical confirmation of new highs ($10.01+) would mark the start of a potential multi-quarter trend acceleration.

Long-Term Opportunity

• LEO’s structural alignment with Bitfinex’s ongoing expansion, coupled with its hardwired deflationary economics, suggests that patient, risk-managed positions could benefit disproportionately as digital asset adoption deepens and regulatory frameworks crystallise.
• Investors focused on portfolio robustness and dynamic inflation hedges may view LEO’s embedded buy-and-burn structure as an analogue to equity buybacks—a proven source of shareholder value in traditional finance.

UNUS SED LEO: Five-Year Price Projection Table

Important information

Note: All projections calculated from the current LEO NZD equivalent ($9.08 USD = ~$13.00 NZD at 1.43 exchange rate), rounded to whole NZD numbers for simplicity.

Is Now the Right Time to Consider UNUS SED LEO?

Key Strengths and Bullish Rationale

• LEO combines proven structural tokenomics—a regular and transparent burn schedule, ecosystem integration, and increasingly rare circulating supply—with growing market traction.
• As Bitfinex cements its influence as a global trading hub, LEO’s intrinsic utility (lower fees, protocol access, and loyalty incentives) directly translates platform growth into token value accrual.
• Ongoing multi-chain expansion, robust liquidity, and elevated trading volume confirm LEO’s systemic relevance as both a market hedge and a forward-facing growth asset.
• Forthcoming events—potential massive buybacks from hack fund recoveries, technical upgrades, and deeper integration into DeFi and institutional infrastructure—provide clear, actionable catalysts.

Optimistic Projection and Investment Conviction

Given its current technical set-up, strong adoption signals, and deflationary incentives, UNUS SED LEO seems to represent an excellent opportunity for investors seeking a blend of stability and convex upside potential within the exchange token sector. The project’s fundamentals justify renewed interest—especially as market dynamics shift towards assets with proven resilience, real-world utility, and built-in mechanisms to reward holders over time.

UNUS SED LEO remains a high-volatility digital asset delivering robust opportunities for dynamic investing, demanding rigorous risk management. The recent resurgence in price action demonstrates LEO’s capacity for swift, powerful moves, though macroeconomic twists warrant selective entry. Key technical levels to watch include $8.79 NZD as immediate support, and $9.34 NZD as a significant resistance barrier. The scheduled 2025 protocol update could well catalyse the next major move for UNUS SED LEO, setting the stage for accelerated price discovery in line with its bullish trajectory.

How to buy UNUS SED LEO?

It’s easy and secure to buy UNUS SED LEO (LEO) online via a regulated cryptocurrency platform, even as a retail investor in New Zealand. There are two main methods: direct spot purchase, where you own the actual tokens, or trading LEO through crypto CFDs (Contracts for Difference), where you speculate on the token’s price without owning it. Each method has distinct features, fees, and risk levels. Below, you’ll find a detailed comparison of platforms available for Kiwis—be sure to check the full comparison further down the page!

Spot Purchase

Spot purchasing UNUS SED LEO means you buy real LEO tokens and hold them in your personal crypto wallet. You directly own the tokens, with full control and exposure to their market value. Most platforms charge a fixed commission per transaction, usually between NZ$5 and NZ$10, or a percentage-based fee near 1%.

Example

If UNUS SED LEO trades at US$9.08 per coin (approx. NZ$15 at recent rates), a NZ$1,000 investment (about US$600) lets you buy around 66 LEO tokens, counting about NZ$5 in transaction fees.

Gain Scenario

If the LEO price rises by 10%, your portfolio increases to approximately NZ$1,100. That’s a gross gain of NZ$100, or +10% on your investment.

Trading via CFD

Trading UNUS SED LEO CFDs means you do not own actual LEO tokens—you’re taking a leveraged position on its price movement. You can profit from both rises and falls, but you’ll pay a spread (the difference between buy and sell price) plus overnight financing fees if you keep positions open daily. Leverage can amplify both gains and risks.

Example

You open a CFD position on LEO with NZ$1,000 and use 5× leverage. You’re now exposed to NZ$5,000 worth of LEO.

Gain Scenario

If LEO climbs 8%, your position yields 8% × 5 = 40%. That’s a NZ$400 profit on your NZ$1,000 outlay (excluding fees).

Final Advice

Always compare fees, trading conditions, and platform safety before investing in UNUS SED LEO or any crypto asset. The best approach depends on your goals and experience: spot buying is ideal for long-term holders, while CFDs suit active traders seeking leverage. A detailed platform comparison for New Zealand investors is available further below on this page.

Our 7 tips for buying UNUS SED LEO

The latest news from UNUS SED LEO

UNUS SED LEO records a robust 3.52% weekly gain with strong technical buy signals in recent trading. Over the past week, LEO’s price advanced steadily from strength to strength, closing at $9.08 USD with both intraday (+3.13%) and weekly (+3.52%) lifts, outpacing many major crypto assets. The coin’s moving averages—particularly the 20- and 50-day lines—highlight a technical buy scenario, reinforced by a positive MACD and a neutral-to-bullish RSI of 55.27. With 12 out of 15 key moving averages signaling “buy,” momentum is notably strong. For New Zealand-based analysts, this suggests a stable outlook with upside potential, further supported by Bitfinex’s ongoing ecosystem integration.

LEO’s monthly token burn continues to support long-term value with over 76 million tokens destroyed to date. The unique deflationary mechanism, whereby iFinex allocates at least 27% of its consolidated gross revenue to monthly buybacks and burns, directly reduces LEO’s circulating supply. This steady reduction has now surpassed 76 million tokens, which has bolstered scarcity and investor confidence. With the New Zealand market’s regulatory focus on transparent token economics, this approach signals long-term sustainability and differentiates LEO from typical inflationary tokens.

Exchange incentives and deep integration in Bitfinex drive utility, lowering trading costs for LEO holders globally. LEO provides tangible benefits such as up to 25% discounts on trading fees, as well as reduced withdrawal and deposit costs, strengthening its role as a utility token. These advantages are accessible to traders on Bitfinex worldwide—including those from New Zealand—who seek cost efficiency and reliable execution. The continuing integration with Bitfinex’s expanding product suite, particularly in derivatives, signals notable added value and adoption potential for LEO.

The positive momentum of the Bitfinex ecosystem is a constructive backdrop for LEO’s medium-term prospects. Bitfinex’s status as a major global trading platform, coupled with broad multi-blockchain support (Ethereum and EOS), positions LEO favorably amidst increasing global competition. Strategic growth within the Bitfinex environment—alongside the persistent deflationary strategy—contributes to market optimism, as echoed by prevailing sentiment. For New Zealand investors, Bitfinex’s reputation and operational continuity provide a reassuring framework for participation.

New Zealand’s regulatory environment for digital assets remains neutral-positive, enabling access to LEO with clarity on tax obligations. While LEO is not specifically spotlighted in regional policy, New Zealand treats cryptocurrencies like LEO as digital assets subject to established tax reporting standards, providing legal certainty for individuals and institutions. Access to LEO via leading international platforms like Bitfinex is unimpeded, fostering participation from New Zealand’s growing crypto investor base and supporting ongoing engagement in global markets.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.