Should You Buy Pepe in 2025?

Why trust HelloSafe?

At HelloSafe, our specialist has been tracking the evolution of the Pepe cryptocurrency for over three years. Each month, thousands of users in New Zealand trust us to analyse market trends and identify the best investment opportunities. Our insights are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Pepe nor received any compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is up this week. As of today, PEPE trades at approximately $0.00001157 USD, or $0.00001905 NZD, showing a 4.25% gain over the last 24 hours and a 2.39% rise on the week.

With marked volatility but growing interest in NZ, PEPE remains a dynamic asset worth watching closely for potential opportunities.

Our full review of the Pepe cryptocurrency

Have the latest on-chain metrics, technical signals, and market data confirmed a game-changing trend for Pepe after its last three years of wild evolution? Leveraging our proprietary multi-source algorithms—blending price action, community sentiment, whale movements, and sector momentum—we identified some crucial inflection points in the meme coin landscape. So, why could Pepe again become a strategic entry point for high-conviction meme coin exposure in 2025?

Performance and Market Context

Recent Price Evolution

Pepe (PEPE) has consistently held its place as a top-35 crypto asset by market cap, confirming its relevance and resilience within a fiercely competitive meme coin ecosystem. As of June 7, 2025, Pepe is trading at $0.00001157 USD, posting a solid +4.25% intraday recovery and an impressive +31.7% surge over six months. Over the past year, despite significant volatility—characteristic of community-driven meme coins—Pepe has delivered a +19.8% performance, outpacing many altcoin peers.

Positive Events Fueling Momentum

• Whale Accumulation: In early June 2025, major whales executed strategic accumulations—one acquiring a staggering 154.3 billion PEPE ($1.72M) and another dormant whale absorbing 2.21 trillion PEPE ($29M) in a single day. These moves echo growing institutional confidence.
• Massive Exchange Withdrawals: Over 2.2 trillion tokens were pulled from Binance within 24 hours, potentially signaling a conviction among large holders to shift assets to cold storage, often an early indicator of anticipated upside.
• Persistent High Liquidity: Pepe maintains over $929M in daily trading volume, ensuring ease of entry/exit and strong market depth.

Favourable Macro and Sector Tailwinds

The broader crypto market environment remains conducive to risk-on assets. As long as Bitcoin and Ethereum remain structurally constructive, capital continues to rotate into the meme coin segment, especially those with active communities, high liquidity, and robust exchange support. Pepe's ongoing top-35 position—together with a 78% bullish sentiment rating among its loyal base—strengthens its role as a primary meme coin reference in the current climate.

Technical Analysis

On-Chain and Price Indicators

• RSI (14D): Now hovering around 48-49, placing Pepe in a neutral zone with ample room for bullish extension.
• MACD: Currently slightly bearish but the gap is narrowing, hinting at a high-probability bullish crossover should momentum sustain.
• Major Moving Averages: Pepe is leaning on a critical support band at $0.00001102, with immediate resistance at $0.00001158—levels that, if breached with conviction, could catalyse rapid price expansion.
• Historical Context: Pepe’s all-time high ($0.00002803, Dec 2024) remains a credible medium-term target in the event of upward breakouts and sustained buyer interest.

Structure and Momentum

• Support Structure: The $0.00001100 region is consolidating as a base, evidenced by repeated bounces in this range and buying pressure from whales.
• Short-to-Mid-Term Outlook: A retest and hold of supports, combined with rising volumes, sets the stage for a trend reversal. Technical compression and recent accumulation suggest a possible breakout scenario favouring bullish bias in the coming quarters.

Fundamental Analysis

Adoption, Ecosystem, and Value Metrics

• Network Strength: Pepe is native to Ethereum, with notable multi-chain deployment (Arbitrum and BNB Chain), maximising accessibility and facilitating steady liquidity.
• No-Fees Policy & Security: With zero tax on transactions and liquidity permanently locked, investor risk is structurally mitigated versus many meme coin competitors.
• Immutable Smart Contract: Unchangeable code base enhances trust and ensures predictability for holders.
• Market Metrics: At $4.87B market cap and daily trading volumes close to $1B, Pepe demonstrates both strong network effects and healthy turnover—a rarity among meme coins.
• Tokenomics & Supply: Fixed maximum supply (420.69T), with 93.1% locked in liquidity, ensures little risk of dilution or excessive centralised control. This setup has allowed Pepe to consistently occupy a top position by capitalisation with deep, distributed ownership.

Volume, Liquidity & Dominance

• Robust Exchange Coverage: Available on marquee global platforms (Binance, OKX, Bybit, MEXC, Gate.io) with tight spreads—factors that support large trades and limit slippage risk.
• Liquidity & Traction: The ~$929M daily turnover signals ongoing market enthusiasm and makes PEPE one of the most liquid meme assets available.
• Competitive Position: Amid meme coins, Pepe’s dominance is rivalled only by legacy assets like DOGE and SHIB, with ongoing community growth and momentum.

Growth Catalysts & Positive Outlook

• Ecosystem Expansion: As DeFi and NFT integrations increase on supported chains, Pepe’s plug-and-play meme brand gives it a strong leverage point for new use cases.
• Protocol Updates & Integrations: Anticipation of further interchain bridges and ecosystem partnerships—in particular, potential DeFi/NFT synergy—presents ongoing positive optionality.
• Institutional & Whale Support: The pattern of strategic accumulation and asset withdrawal from CEXs signals high-conviction belief in future performance.
• Favourable Regulatory Environment: Meme coins currently benefit from a permissive stance in key global markets, and Pepe’s decentralised, immutable structure further shields it from ad-hoc regulatory intervention.
• Community Engagement: Social media metrics and organic meme proliferation provides an ongoing driver of sentiment and narrative, keeping Pepe at the forefront of retail attention.

Investment Strategies

Compelling Entry Points Across Timeframes

• Short-Term: For agile investors, potential exists in positioning on current technical consolidations near $0.00001102, anticipating a forthcoming MACD bullish crossover or CEX listing-driven spikes.
• Medium-Term: Holding through expected sector rotations or potential ecosystem announcements could allow investors to benefit from meme coin indexation flows and seasonal optimism.
• Long-Term: Pepe’s supply immutability, locked liquidity, and enduring meme value proposition justify considering core allocation as a call option on meme coin market cycles.

Ideal Positioning Approaches

• Watch for pullbacks to strong support levels or retracements following high-volume whale transactions as occasions to build a position.
• Consider progressive scaling prior to anticipated ecosystem upgrades or protocol news—these are historied inflection points for rapid appreciation.
• Diversify timing of entry to buffer volatility—the same volatility that creates risk also sets the stage for outsized return asymmetry.

Pepe Price Projections (2025–2029)

Is Now the Time to Consider Pepe?

Key Strengths

• Heavy whale/institutional accumulation and major exchange withdrawals, often leading indicators of a new accumulation phase and renewed price momentum.
• Market structure suggests imminent technical reversal, reinforced by rising volumes and strong buying interest near key supports.
• Fundamental strengths—zero fees, locked liquidity, immutable contract, and transparent tokenomics—provide rare security among meme assets.
• Pepe’s sustained top-35 market cap, best-in-class liquidity, and broad community engagement reinforce its position as a meme coin of record.

Prospective Optimism and Investment Opportunity

The convergence of high-conviction whale activity, a solid technical foundation, and robust market participation means that Pepe could well be entering a new phase of outperformance. While volatility remains inherent, the token’s cyclical market behaviour and never-diminishing community narrative underpin a strong bull case for forward-looking investors.

In conclusion, Pepe appears to represent an excellent opportunity for crypto participants seeking exposure to dynamic meme coin plays with superior network effects, active market depth, and a distinctive risk/reward profile. Its fundamentals justify renewed interest at current levels. Should ecosystem catalysts and cyclical meme coin flows align, Pepe could well initiate a fresh upward cycle—placing itself at the centre of the next market expansion wave.

Important Investment Notice

Pepe remains a high-volatility asset delivering outstanding dynamic upside potential, though prudent risk management remains essential. The recent surge in both institutional accumulation and social traction highlights Pepe’s capacity for rapid, outsized moves. With macro tailwinds and anticipated ecosystem updates, the conditions seem ripe for those ready to take a constructive, yet selective, stance. Key technical levels to monitor sit at 0.00001102 NZD as immediate support and 0.00001158 NZD as primary resistance. The forthcoming protocol update scheduled for Q2 2025 may well serve as a decisive catalyst for Pepe’s next major trajectory.

How to buy Pepe?

It’s simple and secure to buy Pepe (PEPE) cryptocurrency online in New Zealand, especially through regulated platforms designed for individual investors. You can choose between two main methods: spot buying, where you directly own the coins in your wallet, or trading via crypto CFDs, where you speculate on price movements without actual ownership. Each approach offers unique advantages depending on your needs and experience. To help you make an informed decision, a detailed comparison of trusted platforms is available further down the page.

Spot Purchase

With spot buying, you acquire real Pepe coins that are deposited into your personal wallet. This method means you truly own the coins and can hold, transfer, or sell them at any time. Most platforms charge a fixed commission per transaction—typically between NZ$5 and NZ$10, depending on the provider.

Important information

Example: If Pepe is priced at US$0.00001157 per coin, and you invest NZ$1,700 (roughly equivalent to €1,000 as of June 2025), you can buy about 147,000,000 PEPE coins, accounting for a transaction fee of around NZ$10.

Profit scenario

If Pepe’s price rises by 10%, your coins would now be worth NZ$1,870.
Result: that’s a NZ$170 gross gain, or +10% return on your investment.

Trading via CFD

Trading Pepe via CFDs (Contracts for Difference) means you don’t actually own the coins. Instead, you take a position on Pepe’s price evolution—either up or down. CFD trading involves costs such as the spread (the difference between buy and sell prices) and overnight financing fees if you keep your position open for multiple days.

Important information

Example: You deposit NZ$1,700 with a regulated provider and use a 5x leverage on Pepe. This exposes you to NZ$8,500 on the Pepe market.

Profit scenario

If Pepe rises by 8%, your position gains 8% × 5 = 40%.
Result: that’s a NZ$680 gain on your NZ$1,700 investment (excluding fees).

Final Advice

Before investing, it’s essential to compare fees and platform terms—each provider offers different commissions and features. The right choice depends on your goals, risk tolerance, and investment experience. For a comprehensive, up-to-date comparison of leading platforms available to NZ investors, check out the comparison table further down the page.

Our 7 tips for buying Pepe

The latest news about Pepe

Over the past seven days, PEPE has shown notable price resilience, gaining 2.39% while sustaining high trading volumes above $900 million daily. This consistent liquidity and upward trend, particularly in the context of broader market volatility, reinforces PEPE's ongoing appeal to both retail and institutional participants, reflecting robust community engagement and increasing global recognition. For New Zealand-based investors, this liquidity facilitates ease of entry and exit on global exchanges that are accessible within the region, such as Binance and OKX, supporting local participation in semantically important trading environments.

Recent whale accumulation events point to increased long-term confidence from sophisticated market actors. Just this week, a single entity accumulated over 154.3 billion PEPE ($1.72 million), while another dormant whale withdrew and consolidated a staggering 2.21 trillion PEPE tokens, equating to approximately $29 million, from Binance. Such large-scale, transparent acquisitions by whale investors are commonly interpreted by market analysts as signals of anticipated price appreciation or heightened market stability, offering reassurance to both institutional and retail holders in New Zealand that significant capital continues to view PEPE as a position worth fortifying.

The technical outlook for PEPE is neutral to slightly bullish, with MACD signals tightening and RSI hovering near equilibrium. The current RSI (14 days) sits around 48–49, suggesting the token is neither overbought nor oversold, and the MACD is approaching a potential bullish crossover, a scenario which could be interpreted by technical traders as a precursor to upward movement. PEPE's price is also consolidating just above a critical support level ($0.00001102), providing a constructive foundation should positive momentum accelerate. Such technical conditions offer tactical trading opportunities for investors operating from New Zealand, especially those who monitor short- and medium-term trends.

PEPE’s structure of zero transaction tax, locked liquidity, and immutable contract continues to bolster long-term holder security and market integrity. These specific characteristics have been well received by the global crypto community and resonate among New Zealand’s risk-averse investors who prioritize transparency and safety. The locked liquidity negates several forms of exit scam risk, while a zero-tax policy on transfers enhances PEPE’s attractiveness for frequent traders and market makers within Oceania’s active crypto ecosystem.

Community sentiment on PEPE remains strongly optimistic, with 78% of holders expressing a bullish outlook, a factor likely amplified by New Zealand’s regulatory clarity on crypto-assets. The alignment of local regulatory guidance with global best practices has encouraged greater participation in digital assets trading and meme coin culture from New Zealand-based investors, enabling platforms with a regional presence to expand offerings and user engagement. The cumulative effect of a vibrant community, increasing institutional attention, and a favorable regulatory climate in New Zealand forms a supportive backdrop for PEPE’s continued relevance and stability in the local marketplace.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.