Should You Buy KuCoin Token in 2025?

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At HelloSafe, our expert has been closely monitoring the development of KuCoin Token cryptocurrency for over three years. Every month, tens of thousands of users across New Zealand rely on us to analyse market trends and highlight the most promising investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased KuCoin Token nor received any compensation from entities related to its ecosystem.

KuCoin Token at a glance

How much does 1 KuCoin Token cost?

The price of KuCoin Token is down this week. As of today, KCS trades at approximately NZ$18.10, with a 24-hour decline of about -0.28% and a 7-day drop of -2%. The token’s market capitalisation stands at NZ$2.26 billion, supported by an average daily trading volume of NZ$5.17 million over the last three months. KuCoin Token currently ranks 77th by market cap, with 125 million KCS in circulation and a market dominance near 0.09% of total crypto assets. As with most cryptocurrencies, KCS remains subject to short-term volatility but offers long-term potential for those monitoring the evolving exchange sector.

Our complete review of the KuCoin Token cryptocurrency

Have markets truly captured the full upside of KuCoin Token (KCS) as it enters a decisive phase for exchange tokens? Over the past three years, we have systematically dissected KCS’s performance, correlating it with macro-market shifts and on-chain behaviours. Leveraging proprietary algorithms that aggregate technical signals, market data, and competitive positioning, our research offers a precise readout on the evolving KCS opportunity set. So, why could KuCoin Token re-emerge as a strategic entry point in the fast-evolving ecosystem of exchange-based digital assets by 2025?

Performance snapshot and market context

Recent price evolution

Despite a minor weekly drawdown (-2% from $11.33 to $11.09 USD) and current trading roughly 61% below its all-time high of $28.80, KuCoin Token demonstrates remarkable endurance, operating near its 24-hour low of $11.04—just above key technical support. On a 52-week horizon, KCS has more than doubled from its cycle low of $6.30, reflecting ongoing resilience amidst broader market volatility. Daily trading volume ($3.17 million) and a healthy market capitalisation ($1.38bn) underscore sustained investor interest, while a circulating supply of 125 million tokens signals controlled float due to regular burns.

Positive recent events

Several structural positives underpin the token’s outlook. Notable is the $2 billion Trust Project, frontlining investments into security, compliance, and user engagement. Regulatory clarity has improved considerably post-settlement with the US DOJ, with KuCoin’s ramped-up compliance standards setting new exchange-sector benchmarks. Network usage metrics are trending upward—over 40 million users, expanding KuCard capabilities, and strategic integrations with major partners (like Aeon for payments), bolstering KCS’s functional depth.

Supportive macro/sectoral context

We observe pronounced momentum across the exchange token sector in 2025, as regulatory and infrastructure tailwinds converge. KCS’s utility and profitable tokenomics—particularly its daily revenue-sharing—align with growing demand for yield-generating digital assets. Furthermore, KuCoin’s expansion into Europe and Australia positions KCS to capture incremental flows from newly compliant and institutionally attractive jurisdictions.

Technical Analysis

Indicator review

• RSI (14d): 48.37 (neutral), indicative of a market in consolidation rather than overbought or oversold extremes.
• MACD (12,26): Marginally negative at -0.008 (slight sell bias), yet within thresholds where reversals frequently initiate.
• Stochastic %K: 65.67 (buy), strengthening the case for near-term accumulation.
• Moving Averages: The token’s position straddles the 20-, 50-, and 100-day SMAs, with the current price just shy of key resistance ($11.15-$11.21). However, the long-term Golden Cross—positioning KCS above its 50- and 200-day averages from late 2024—remains intact.

Support, resistance, and momentum

Key support at $11.04 continues to be respected intraday, while $11.17 represents immediate resistance. The token trades just above its pivot point ($11.08), suggesting a possible base-building phase. The historical pattern of KCS is to consolidate for extended periods before entering highly impulsive, vertical moves—a dynamic consistent with its exchange-token peers.

Short/mid-term structure

Current neutrality in momentum metrics, set against positive fundamental newsflow, suggests a potentially asymmetric setup: downside appears limited by structural supports (token burns, consistent user growth, high yield), while upside scenarios could crystallise rapidly should major resistance levels be cleared, especially if macro Bitcoin-led rallies persist.

Fundamental Analysis

Ecosystem growth and strategic use case

KCS’s core appeal stems from its multi-dimensional utility:

• Daily revenue sharing: KCS holders receive 50% of KuCoin’s daily trading fee revenue, making it one of the most attractive yield-bearing tokens in the sector.
• Trading advantages: Up to 30% discounts on trading fees, VIP access, and participation in exclusive token sales.
• Deflationary supply: The quarterly buyback-and-burn mechanism sets a structural cap on supply (targeting a reduction from 200M to 100M), steadily enhancing scarcity.

Recent strategic pivots, such as the development of KuChain (KuCoin’s proprietary blockchain infrastructure) and systematic DEX rollouts, reinforce the ecosystem narrative. The platform’s regular listing of high-potential assets (HYPE, XMR, etc.) and ongoing KuCard expansions create fresh, organic demand for KCS tokens.

Relative valuation and market metrics

• Market cap: $1.38 billion USD—positioning KCS within the top exchange tokens by capitalisation.
• Fully Diluted Valuation: Attractive discount relative to larger incumbents thanks to aggressive supply reduction.
• Volume and traction: With $3.17M in daily trading volume, liquidity is robust, mitigating slippage risk even for larger position sizes. This continuous volume signals strong and sticky user base engagement.

Structural advantages

• Innovation: KuCoin remains a frontrunner in platform upgrades, compliance, security, and institutional readiness (as evidenced by the Trust Project).
• Community: Over 40 million users, sustained by educational outreach and support initiatives, which feedback into token demand.
• Competitive differentiation: KCS is unique for its blend of revenue-sharing, burn, and functional utility, making it far more than a mere exchange token.

Market positioning

KCS’s market footprint is further cemented by KuCoin’s status as a top-five global exchange and ongoing ecosystem development—spanning from DeFi initiatives (DEX, NFTs) to traditional finance integrations. The token’s design means it arguably offers a ‘proxy play’ on overall exchange volume trends and user migration patterns, while paying real-yield dividends.

Volume & Liquidity

• High liquidity: Deep orderbooks across multiple top-tier exchanges (KuCoin, BitMax, etc.), with reliable integration in both centralized and Web3 wallet ecosystems.
• Market confidence: Consistent daily volume, even during sector drawdowns, highlights KCS’s resilience and institutional appeal.
• Dominance: KCS secures a firm slot amongst major capitalisations and remains a reference point for exchange-tied tokens globally.

Bullish Catalysts & Positive Outlook

• Regulation: The DOJ settlement and enhanced compliance status significantly de-risk KCS, attracting more conservative capital.
• Expansion: Entry into new regulated markets (Europe, Australia) offers compelling growth optionality.
• Tokenomics: Ongoing buyback-and-burns, increasing user holdings for dividend eligibility, and new staking initiatives point squarely towards ongoing price appreciation.
• Passive income: The enduring daily dividend model creates a sticky holder base, crucial for supply-side stability.
• Protocol upgrades & product launches: Expected KuCard improvements, DEX/KuChain rollout, and payment use-case growth forecast continued ecosystem stickiness.

Investment Strategies According to Time Horizon

Short-term entry (weeks to months)

Accumulation during consolidations near support ($11.00-$11.05) may offer nimble traders exposure to technical bounces, as resistance at $11.20 and beyond remains within grasp. Early confirmation of new KuCard expansion or further payment integrations could act as catalysts for short-term upside.

Medium-term positioning (months to a year)

As KCS continues to deliver quarterly buybacks/burns and new listings, tactically increasing exposure before major platform upgrades or protocol launches could enhance returns. The prospect of continued user growth and regulatory expansion in the second half of 2025 boosts conviction for investors seeking asymmetry.

Long-term holding (multi-year)

The richest potential lies in a longer horizon: deflationary supply trends, compounding dividend yields, and KuCoin’s ambitious growth trajectory suggest that patient investors may realise outsized gains as exchange tokens revalue. Growing recognition of exchange tokens as core infrastructure plays—mirroring the early phases of DeFi blue-chips—supports this thesis.

Price forecasts for KuCoin Token

Is Now the Right Moment to Consider KuCoin Token?

KuCoin Token (KCS) currently presents a rare confluence of defensive and offensive attributes. Its robust tokenomics—anchored by recurring buybacks, hotly demanded daily dividends, and persistent ecosystem upgrades—stand out in an increasingly regulated yet opportunity-rich crypto landscape. Liquidity is strong, compliance and expansion initiatives are firmly underway, and operational metrics (user growth, volume) continue to impress.

The blend of yield, scarcity, and exchange leadership effectively positions KCS as both a dynamic yield-generating asset and a long-term core allocation for crypto portfolios. The ongoing burn mechanics, coupled with demonstrated capacity to weather sector volatility, justify a renewed interest in the token—especially as exchange tokens regain institutional favour and regulatory risks recede.

All signals suggest that the KCS ecosystem is primed for renewed growth, and its price performance potentials over the coming years remain substantial for those seeking asset-backed opportunities in digital finance. With technical support levels firmly established, expanding use cases, and upcoming protocol innovations, KuCoin Token may well be set to initiate its next significant upward phase.

How to buy KuCoin Token?

It’s easy and secure to buy the KuCoin Token (KCS) online through a regulated crypto platform in New Zealand. As an investor, you can choose between two popular methods: direct spot buying, where you actually own the KCS tokens and store them in a digital wallet, or trading KuCoin Token via a crypto CFD (Contract for Difference), which lets you speculate on the price movements without owning the asset. Each approach has its own advantages, risks, and fee structure—find our platform comparison further down this page to help you choose the method that suits you best.

Spot Purchase

Spot buying KCS means directly purchasing and owning real KuCoin Tokens, which are stored in a digital wallet you control. This method is ideal if you want full ownership of your coins, benefit from daily KCS rewards, and potentially use them on KuCoin’s exchange. Most New Zealand platforms charge a fixed transaction fee, typically between NZ$4 and NZ$10 per buy.

Example

If the KCS token price is around US$11.09 (about NZ$18.00), with NZ$1,700 (approx. US$1,000) you can buy about 94 KCS tokens (1,700 / 18 = ~94), factoring in a NZ$5 transaction fee.

• Gain scenario: If the price rises by 10%, your holdings now value NZ$1,870.
• Result: That’s a NZ$170 gross gain (+10% on your original investment).

CFD Trading

Trading KCS via CFDs means you do not actually own the tokens. Instead, you enter a contract that tracks the price of KCS. This method supports leverage (amplifying returns or losses), and is suited for active traders seeking short-term moves. You’ll typically pay a spread (the difference between bid and ask prices) and overnight fees if you keep positions open for more than a day.

Example

You open a CFD position on KCS with NZ$1,700 and apply 5x leverage, giving you NZ$8,500 of market exposure.

• Gain scenario: If KCS rises by 8%, your position increases by 8% × 5 = 40%.
• Result: That’s a gain of NZ$680 on your initial NZ$1,700 (before fees).

Key Takeaways

Always compare fees, spreads, leverage limits, and withdrawal policies of each platform before investing. Your choice between owning real tokens or speculation via CFDs depends on your investment goals and experience. To make an informed decision, see our detailed platform comparison further down this page.

Our 7 tips for buying KuCoin Token

The latest news about the KuCoin Token

KuCoin’s confirmed expansion into Australia in the second half of 2025 strengthens local market relevance. This move is particularly significant for New Zealand-based analysts and investors, as KuCoin’s entry into the Australian market demonstrates a clear commitment to compliant and regulated regional operations, potentially easing future access or cross-border services for New Zealand residents. It also signals KuCoin’s responsiveness to changing Asia-Pacific regulatory expectations and underlines the token’s growing legitimacy within the broader Oceania crypto landscape, which could drive confidence and increased adoption in neighbouring markets, including New Zealand.

The KuCoin Token’s powerful revenue-sharing model offers direct passive income opportunities for local holders. KCS continues to grant daily dividends by redistributing 50% of the platform’s trading fee revenue, contingent on a minimum holding of 6 KCS. For New Zealand investors familiar with stringent dividend and income taxation, this utility structure not only positions KCS as a foundational yield-generating asset, but also enhances its attractiveness amid tightening local bank returns, especially as passive income through digital assets gains acceptance.

Recent technical indicators position KCS at a key support level with a structurally bullish long-term outlook despite short-term consolidation. The current price ($11.09) hovers just above its 20-day SMA and near support at $11.04, with a golden cross pattern still holding on longer timeframes (KCS trading above both 50-day and 200-day SMAs). While immediate signals remain mixed—reflecting a slightly bearish short-term bias—the technical base and deflationary tokenomics, combined with consistent exchange user growth past 40 million, reinforce strong mid-to-long-term accumulation prospects for risk-moderate investors in the region.

KuCoin’s strategic $2 billion Trust Project and recent regulatory settlements provide a more robust compliance and risk management framework. This multi-year capital allocation—officially announced at major sector conferences—has focused on security, compliance, and global education. The completed settlement with US authorities marks a proactive, transparent approach to regulatory challenges and could reduce existential risks for the company and token holders. For professionals in New Zealand, where regulatory clarity for crypto assets is a consistent priority, this development bodes well for long-term token viability, exchange reliability, and the broader perception of trustworthiness in KuCoin’s business model.

Ongoing KuCoin platform developments and product integrations provide tangible utility for KCS both globally and regionally. Recent launches—such as enhanced point-of-sale mobile payments via Aeon and expansion plans for KuCard in 2025—enrich practical, everyday use cases for KCS holders. Additionally, the addition of new trading pairs and ecosystem expansion (including DEX and blockchain infrastructure projects) contribute to KuCoin's continued ranking as a top-5 global exchange. These advancements ensure that KCS remains highly accessible to New Zealanders, and that its value proposition continues to evolve beyond speculative trading towards embedded financial services.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.