Should You Buy Nexo in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been monitoring the evolution of the Nexo cryptocurrency for over three years. Every month, thousands of users in New Zealand rely on us to analyse market trends and identify the best investment opportunities. Our reports are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Nexo or received any compensation from entities associated with its ecosystem.

Nexo in brief

How much does 1 Nexo cost?

The price of Nexo is up this week. As of today, Nexo trades at approximately $2.02 NZD, showing a slight daily increase of +0.06% and a weekly change of -1.62%. The market capitalisation currently stands near $1.29 billion NZD, with a 3-month average daily trading volume between $14–$24 million NZD. With about 646 million tokens in circulation, Nexo ranks in the global top 100 by market cap and holds roughly 0.045% market dominance. While Nexo’s volatility remains moderate for crypto assets, its growth outlook and market expansions make it a token to watch in the evolving NZ digital asset landscape.

Our full review of the cryptocurrency Nexo

Have recent shifts in digital finance, combined with Nexo’s recovery and market expansion, sufficiently reset the stage for a bullish re-entry? Our team dissected the last three years of price action and adoption, overlaying technical indicators, on-chain data, and competitive landscape analytics through proprietary algorithms. So, why might Nexo emerge in 2025 as a strategic entry point within the evolving DeFi and crypto lending ecosystem?

Recent Performance & Market Context

Price Evolution

Nexo (NEXO) has experienced notable volatility over the past 12 months, with the current price at $1.22 USD (as of 7 June 2025), reflecting a -17.66% correction year-on-year. Nevertheless, the past six months show remarkable stability, ranging between $1.20 and $1.32, indicating that the asset is consolidating around its key technical levels.

Intraday volatility is muted, with price changes in the +0.06% to +0.38% range. This indicates market participants are positioning ahead of major catalysts – notably the recent re-entry into the US and the highly anticipated protocol upgrade scheduled for Q2 2025.

Positive Events

• US Market Relaunch (April 2025): Regulatory compliance unlocked renewed access to the largest DeFi market, restoring institutional and retail confidence.
• Resolution with SEC (2023): This milestone eliminated the regulatory overhang, underscoring Nexo’s compliance commitment and paving the way for global expansion.
• Operational Outperformance (2024):
• $1.5B in crypto loans processed
• $250M+ distributed in interest
• User card growth up 139% YoY
• $6M+ distributed as cashback rewards

Macro/Sector Tailwinds

• Sector-wide DeFi momentum: The growth of decentralized lending and custody services, fostered by ongoing innovation, lifts sentiment across similar tokens.
• Crypto market normalization: The stabilization of major cap crypto pairs (BTC, ETH) supports renewed flows into mid-cap assets like Nexo.

Technical Analysis

Crypto Indicators

• RSI (14d): 65.7 (Neutral, approaching overbought territory, but not extreme)
• MACD: Positive, confirming strong bullish momentum
• Moving Averages (20/50/100/200D): Price trades above major short-term and medium-term moving averages, confirming fresh bullish trend formation

Key Support Zones

The $1.20-$1.24 range has shown robust price support, with repeated successful retests in 2025 – validation from both price structure and volume spikes.

Bullish Reversal Signals

• Breakout attempts through $1.26, $1.30 resistances are ongoing
• Short-term momentum: Consecutive closings above the 20DMA
• Structure: Potential for higher lows and higher highs, classic mid-cycle reversal

Short/Mid-term Momentum

The confluence of MACD positivity, high-volume consolidation, and improving market sentiment places Nexo in a prime position for a breakout pending a successful protocol upgrade.

Fundamental Analysis

User Growth & Strategic Partnerships

• User base acceleration: Ambitious target to double active wallets over 12 months
• Product innovation: Introduction of personal USD accounts and next-gen custody solutions
• Market expansion: Successful return to the US; new institutional/OTC capabilities
• Transparency: Increased on-chain auditability builds trust, crucial for post-2022 crypto skepticism

Relative Valuation

• Market Cap: $785M–$809M (mid-cap, attractive entry position vs. DeFi peers)
• Total Value Locked (TVL): Continues to rise in tandem with protocol adoption
• Yield: 4.8% APY through interest distribution, meaningfully higher than many competitors

Structural Edge

• Dominant position: Among the top blockchain lending platforms, diversified product suite (lending, cards, trading)
• Compliance-first: Early and decisive regulatory resolution supports future scalability
• Active community: Strong governance, user engagement, transparency

Volume & Liquidity

• Daily volumes: $8.6M–$15M indicate robust investor participation and manageable slippage
• Market trust: Ongoing inflows post-US reentry demonstrate sustained market faith

Ecosystem Positioning

• Top-tier DeFi Midcap: Sits with a defensible moat between large-cap bluechips and higher-risk speculative alts
• Protocol integrations: Deeper DeFi and NFT connections foster cross-chain adoption

Catalysts & Forward-looking Triggers

• Protocol upgrade (Q2 2025): Anticipated to expand DeFi functionalities and platform efficiency, likely a catalyst for repricing
• Continued global rollout: Focused US and institutional growth strategies
• Potential for market-wide DeFi revival: If macro conditions hold, Nexo may outperform mid-cap cohort

Investment Strategies (By Horizon)

Short-Term (0–90 days)

• Entry on pullbacks: The $1.20–$1.24 zone has repeatedly acted as support; this remains a prime observation level for technical retracements.
• Catalyst trading: Positioning ahead of protocol upgrades or key partnership announcements could capture above-average volatility-driven upside.

Medium-Term (3–12 months)

• Momentum build-up: As Nexo consolidates above its moving averages, trend traders may find the breakout potential >$1.33–$1.50 increasingly compelling.
• Rolling yield: The competitive APY provides both price and income exposure.

Long-Term (12+ months)

• Protocol upgrades + ecosystem growth: For fundamentals-oriented investors, the expansion into new markets, sustained product innovation, and improved regulatory position build a solid case for patient, portfolio-integrated exposure.
• Scaling upside with risk control: With institutional onboarding gaining pace and DeFi verticals maturing, Nexo appears well-positioned for outsized risk-adjusted returns over a multi-year view.

Nexo Price Predictions

Is Now the Right Time to Consider Nexo?

Nexo currently combines a confluence of bullish technical signals, robust fundamentals, and clear near-term catalysts – notably, its US market relaunch and an imminent protocol upgrade. The platform’s unique blend of compliance-first innovation, substantial user growth, and attractive risk-adjusted yield justifies renewed investor attention at these levels, especially against the backdrop of a resurgent DeFi sector.

The momentum of daily trading volumes, validation from decisive regulatory outcomes, and ongoing product innovation collectively enhance Nexo’s profile among mid-cap DeFi assets. With its market cap still well below previous cycle highs, current price consolidation could presage a new phase of upward repricing, particularly as the ecosystem matures and protocol utility increases.

In summary, Nexo’s recent stabilization, strategic expansions, and robust on-chain metrics suggest that it may be uniquely positioned to outperform its cohort as sector tailwinds strengthen. For the proactively managed portfolio, Nexo could represent an excellent opportunity to capture both defensive yield and asymmetric DeFi growth. As always, risk management remains paramount, but the evolving setup argues strongly for renewed attention to Nexo’s multi-year potential.

Nexo remains a high-volatility cryptocurrency that offers excellent opportunities for dynamic investment but also requires rigorous risk management. The recent price acceleration demonstrates Nexo’s ability to generate rapid, powerful moves, but ongoing macroeconomic developments require selectivity. The key technical levels to watch are $1.20 as immediate support and $1.50 as major resistance. The next protocol upgrade, scheduled for Q2 2025, could be a decisive catalyst for Nexo’s future trajectory.

How to buy Nexo?

It’s simple and secure to buy Nexo cryptocurrency online in New Zealand by using a regulated platform. There are two main ways to get exposure to Nexo: the first is a direct spot purchase, where you actually own Nexo tokens, and the second is through trading crypto CFDs (contracts for difference), which lets you speculate on Nexo’s price movements without owning the tokens themselves. Each approach has distinct advantages and risks—read on for more information, and find our platform comparison further down the page to help you choose the most suitable option.

Spot Purchase

A spot purchase means buying Nexo tokens outright—after the transaction, you own the real NEXO coins, which you can either keep on the exchange or transfer to your private wallet. Most crypto exchanges charge a fixed commission per trade, often around 0.1%–1%, plus a small transaction fee in NZD.

Example

For example, if Nexo’s price is $1.22 USD per coin (≈ $2 NZD), with a $1,000 NZD investment (roughly €1,000), you can buy approximately 500 NEXO coins (after accounting for about $5 NZD in transaction fees).

Gain scenario

Gain scenario: If the Nexo price rises by 10%, your 500 coins are now worth $1,100 NZD—meaning you’ve made a $100 NZD gross gain, or +10% on your original investment.

Trading via CFD

With crypto CFDs, you do not own Nexo directly. Instead, you are trading a contract that tracks Nexo’s price. This allows you to open positions with leverage, so you can amplify both gains and losses. Common fees include the spread (the difference between buy/sell prices) and overnight financing fees if you hold your position open multiple days.

Example

For example, with $1,000 NZD and 5× leverage, you’re exposed to $5,000 NZD worth of Nexo price movements. If Nexo’s price rises by 8%, your position would gain 8% × 5 = 40%, resulting in a $400 NZD gross profit on your $1,000 investment (excluding fees).

Final Advice

Before you invest, it’s essential to carefully compare the fees, funding options, and terms of different platforms—costs can significantly impact your returns. The best method depends on your goals and experience: spot trading suits those who want to own Nexo directly, while CFDs are for more advanced traders comfortable with leverage and higher risk.

You’ll find our detailed platform comparison lower on this page to help guide your decision.

Our 7 tips for buying Nexo

The latest news about the Nexo

Nexo's technical setup remains constructive, with positive MACD momentum and prices above key moving averages. Over the last week, despite a slight dip of 1.62%, NEXO’s price action has held comfortably above critical short-term moving averages (20-day, 50-day), and its MACD indicator stays in positive territory. The RSI at 65.7 signals a neutral to slightly bullish posture, indicating ongoing buyer interest. These sustained technical signals are welcomed by traders, including those in NZ, as they reflect stability and a supportive environment for bullish setups, especially in volatile periods affecting global crypto assets.

Nexo continues to outperform operational expectations, reporting robust loan volumes and significant user growth in 2024. Latest data confirm that crypto loans processed exceeded $1.5 billion, while card user growth surged by +139% year-on-year and interest distributions topped $250 million. Cashback distributed also surpassed $6 million, reinforcing engagement on the platform. For New Zealand investors, strong core metrics like these support confidence in Nexo’s business model and may bolster the perceived resilience of the token in comparison to less proven competitors in the lending sector.

Nexo’s return to the US market with fully compliant offerings marks a milestone for institutional credibility and global reach. Following comprehensive regulatory fixes, Nexo officially resumed all services in April 2025 in the United States, historically among the most regulated and demanding crypto jurisdictions. This move is widely regarded as a market-positive development and sets a precedent for regulatory clarity. New Zealand-based professionals can interpret this not just as an expansion, but as a testament to Nexo’s global compliance-first approach, which may ease future partnerships or access via regulated local platforms.

Market analysts project a 63% upside for Nexo by end-2025, with consensus targets and upbeat sentiment supporting accumulation. Analyst consensus puts the one-year price target at $1.81 (about 30% above the current level) and the two-year target above $2. This outlook is buoyed by recent positive signals, constructive price action, and a growing market for decentralized finance. Such bullish expectations, accompanied by a 4.8% yield via interest distributions, make Nexo increasingly attractive to New Zealand investors who prioritize both capital appreciation and passive income within a regulated framework.

Nexo’s service accessibility and regulatory status in NZ remain stable, with availability on major global exchanges accessible to NZ residents. Nexo tokens are listed and liquid on Binance, Coinbase, Kraken and other international exchanges that accept New Zealand clients, and the company’s global compliance posture further facilitates local access. While there is no direct major NZ-specific regulation or local partnership announced in the past week, the lack of negative news and the smooth function of international platform access is regarded as positive stability for the market environment in New Zealand, keeping NEXO in play for institutional and retail adoption locally.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.