Should You Buy Sui in 2025?

Why trust HelloSafe?

At HelloSafe, our specialist has been tracking the evolution of the Sui cryptocurrency for over three years. Every month, tens of thousands of users in New Zealand rely on us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical guidelines, HelloSafe has never purchased Sui nor received compensation from organisations associated with its ecosystem.

Sui in brief

How much does 1 Sui cost?

The price of Sui is up this week. Sui is currently trading at NZ$5.29, reflecting a 24-hour gain of +8.54% and a 7-day increase of +3.52%. The market capitalisation stands at NZ$18.0 billion, with an average trading volume of NZ$1.58 billion over the past three months. Ranked #12 by market cap, Sui’s circulating supply is 3.40 billion tokens, accounting for about 1.22% of the total crypto market. As with most cryptocurrencies, Sui’s volatility presents both risks and opportunities, making it a key token to watch for investors seeking dynamic market exposure.

Our complete review of the Sui cryptocurrency

Have investors fully grasped the multifaceted momentum currently driving Sui (SUI) across Layer 1 blockchain innovation and the global smart contract sector? We have conducted a rigorous cross-analysis of Sui’s historical trends over the past three years, fusing proprietary on-chain models, technical momentum signals, aggregated market data, and forward-looking ecosystem insights. So, why might Sui in 2025 once again offer a compelling strategic entry into the next phase of high-performance blockchain infrastructure?

Performance and Market Context

Price Evolution and Recent Performance

Sui has delivered outstanding price action in the last twelve months, currently trading at $3.28 USD as of June 2025—representing a stellar +185.2% yearly rally from its 2024 levels. The asset charted an all-time high at $5.35 in January 2025 before undergoing a classic technical retracement, consolidating and now resuming its upward course. Current 24-hour volume sits at $978 million USD, validating Sui’s liquidity stature and investor engagement. Over the short and medium term, Sui’s price structure reflects ongoing accumulation: the 6-month gain of +9.7%, alongside a resilient 3.52% weekly uptick, further signals renewed market appetite.

Positive Catalysts and Macro Backdrop

A series of bullish developments underpins Sui’s momentum:

• ETF Expansion: SUI Spot ETF application’s acceptance by the SEC and 21Shares, evidencing expanding institutional credibility.
• Strategic Partnerships: Cross-industry collaborations (e.g., Adidas, Dubai VARA), accelerating Sui’s real-world and Web3 reach.
• Ecosystem Maturation: TVL growth to $1.77 billion (+70% YTD) and surging Stablecoin market cap indicate surging adoption across DeFi rails.

The wider crypto sector is benefitting from robust macro drivers—favourable interest rate cycles, accelerating enterprise blockchain adoption, and a pronounced market rotation towards scalable, efficient Layer 1 solutions. In this context, Sui emerges among the global top 12 with a market cap exceeding $11 billion, a testament to its competitive positioning.

Technical Analysis

On-Chain and Technical Momentum

All major technical indicators convey a bullish setup:

• Relative Strength Index (RSI): Current 14-day RSI of 64.06 is firmly healthy, reflecting buyer dominance but without overextension—an optimal zone for constructive rallies.
• MACD: Positive at 0.047, supporting continued upside price action.
• Moving Averages: Sui trades above its 20, 50, 100, and 200-day moving averages (all clustered between $3.12 and $3.24), which historically precedes impulsive moves. Notably, all 12 minor and major moving averages are flashing “Buy”.
• Support & Resistance: Foundational support sits at $3.02, while immediate resistance lies between $3.29 and $3.40. These levels are pivotal for tactical allocations, with a confirmed breakout above $3.40 likely catalysing a move toward historical highs.
• Market Structure: Sui’s orderly accumulation amidst strong technical bids, combined with high volume and low volatility periods, signals maturing investor faith and a situation primed for sharp upside in responsive market phases.

Short to Mid-Term Structure

Reversal signals remain absent; momentum is maintained on various timeframes. Accumulation zones around major supports suggest potential for both immediate continuation and favourable dip entries.

Fundamental Analysis

Ecosystem Adoption and Network Effects

• Surging On-Chain Activity: Sui’s blockchain just eclipsed 10 billion transactions, with a 14% rise in daily active addresses Q/Q—clear evidence of sustainable organic demand.
• DeFi and NFT Growth: Ranked #8 globally by DeFi TVL, with protocols like Cetus and NAVI anchoring a vibrant ecosystem. Sui’s $1 billion stablecoin market cap (181% increase) is a strong liquidity signal.
• Major Partnerships and Integrations: Sui’s NFT collaboration with Adidas and direct engagement with Dubai’s virtual asset authorities put it at the vanguard of real-world asset tokenization and digital commerce.
• Security and Governance: Following a successful $162 million exploit recovery and the creation of a dedicated $10 million security fund, Sui stands out in proactive risk management and governance effectiveness.

Technological Moats and Market Differentiators

• Object-Centric, Parallel Architecture: Sui’s unique data architecture enables industry-leading transaction throughput and sub-second finality—indispensable for DeFi and advanced NFT/gaming use cases.
• Move Language & zkLogin: Native programming advancements enhance both security and user experience—critically important for enterprise and retail onboarding in a competitive Layer 1 landscape.
• Interoperability: The BitVM bridge (Bitcoin integration) and ongoing cross-chain solutions position Sui as a hub, rather than a silo, in the emerging multi-chain Web3 world.

Volume, Liquidity and Competitive Position

• Liquidity Depth: Nearly $1 billion daily volume ensures that Sui remains attractive to both private and institutional capital, minimising the impact of slippage and supporting tight spreads.
• Dominance: Sui’s #12 global ranking (market cap: $11.15B, FDV: $32.82B) and leading DeFi TVL highlight sustained relevance among top-tier Layer 1s.
• Community and Sentiment: With 77% bullish sentiment in recent polls, plus a rapidly growing developer base (ex-Meta blockchain talent and major VC backing), Sui’s network effect is accelerating.

Key Catalysts and Growth Drivers

• Regulatory Green Lights: SEC’s openness to a SUI ETF is a game-changer for North American and Asia-Pacific institutional flows.
• Protocol Upgrades: Roadmap features regular core upgrades and usability-focused enhancements (e.g., zkLogin, high-speed NFT minting) that continually expand Sui’s addressable market.
• Enterprise and Gaming Adoption: Low-fee, sub-second transactions and robust developer support are drawing not only DeFi builders but also major gaming studios and digital asset providers.
• Interoperability and Cross-Chain Expansion: Integration with the Bitcoin ecosystem and support for multi-chain DeFi/NFT activity can draw liquidity and user flows from beyond the Sui-native base.

Investment Strategies According to Time Horizon

Short-Term (Tactical/Trading Perspective)

• Sui’s current price consolidation phase, just under the $3.29–$3.40 resistance, enables entry opportunities for volatility-driven strategies. Swing traders might capitalise on technical rebounds off robust supports ($3.02), targeting a retest of the $4.26 price target as positive momentum resumes.
• Recent ETF news and imminent protocol upgrades often coincide with pre-event price build-ups: positioning ahead of these can offer attractive risk/reward dynamics.

Medium-Term (3–12 Months Outlook)

• The sustained growth in TVL, user addresses, and stablecoin activity are likely to anchor higher mid-term valuations.
• For investors seeking position trades, opportunistic entries on technical pullbacks—especially in the $3.00–$3.12 support region—look strategically sound.

Long-Term (12+ Months / Strategic Allocation)

• Sui’s track record of ecosystem expansion, developer network maturity, and pioneering protocol innovation (object-centric data, direct Web2 onboarding via zkLogin) supports the thesis of multiyear value creation.
• Long-term holders may benefit from yield via delegated staking, plus capital growth from accelerating enterprise, DeFi, and NFT adoption.
• As Sui’s market share in the Layer 1 space expands, compounding network effects and exponential address/activity growth provide a compelling case for patient strategic allocation.

Sui Price Projections (2025–2029)

Is Now the Right Time to Consider Sui?

Sui’s fundamental strengths—high-performance architecture, proactive regulatory and security posture, increasing developer engagement, and unambiguous community/institutional momentum—make its current market phase hard to ignore for investors seeking substantial upside. Technical indicators signal sustained buying pressure, while capital and liquidity inflows remain robust. Unlike many Layer 1 contenders, Sui demonstrates both rapid adoption metrics and a clear lead in transaction scalability and user experience innovation.

Major catalysts—ETF momentum, enterprise partnerships, protocol upgrades, and cross-chain expansion—combined with a resilient macro-crypto context, underpin an opportunity that stands out in a crowded sector. The risk/reward profile is further enhanced by Sui’s proven ability to recover from setbacks (as shown with the Cetus exploit response) and a governance model focused on sustainable, secure growth.

In summary:

• Multi-year outperformance and clear market leadership in key Layer 1 metrics
• Immediate and medium-term growth drivers, including rising TVL, strong partnerships, and major technical upgrades
• Attractive liquidity profile and increasingly positive institutional sentiment
• Forward-looking price trajectories that reflect the compounding power of adoption and innovation

Given all these factors, Sui’s current phase appears to represent an excellent opportunity for crypto investors aiming to capture the next significant wave in smart contract infrastructure evolution. The strong alignment of technical, fundamental, and ecosystem-specific drivers justifies renewed interest in Sui as a dynamic component of a balanced digital asset portfolio.

Sui remains a high-volatility cryptocurrency offering significant opportunities for dynamic investment strategies, requiring diligent risk management. Its recent price acceleration illustrates Sui’s capacity for powerful upward moves, while evolving macro conditions call for selective positioning. Key technical levels to watch are $3.02 as immediate support and $3.40 as critical resistance. The anticipated protocol upgrade in Q2 2025 could prove pivotal for Sui’s next market cycle.

How to buy Sui?

It is straightforward and secure to buy the Sui (SUI) cryptocurrency online via reputable, regulated platforms available in New Zealand. Two main methods are offered to private investors: spot purchase (giving real ownership of SUI tokens), or trading SUI price movements using crypto CFDs (Contracts for Difference). Each approach has its specific advantages and risks, matching different investment profiles and objectives. For a clear overview of which platforms best suit your needs and how they compare in terms of fees and trading conditions, see our platform comparison lower on this page.

Spot Purchase

Spot purchase of Sui means you directly buy the real SUI tokens at the current market price, which are then stored in your wallet—either on the exchange or transferred to your own secure crypto wallet. This method lets you own and transfer the SUI coins as you wish, and gives you full exposure to the underlying asset.

Typical fees: Expect a fixed commission per transaction, often between 0.5% and 1% on New Zealand-based platforms (e.g. NZD $5–$10 on a $1,000 order).

Example

Suppose Sui costs NZD $5.30 per token. With NZD $1,000, considering around NZD $7 fees, you could buy about 187 SUI tokens:

• $1,000 - $7 fee = $993 available for purchase
• 993 ÷ 5.30 ≈ 187 SUI tokens

Profit scenario

If Sui’s price rises by 10% (to NZD $5.83 per token), your investment is worth approximately NZD $1,100.
Result: NZD $100 gross profit (+10% return on your investment).

Trading via CFD

Trading Sui via CFDs lets you speculate on Sui’s price changes—up or down—without ever owning the actual token. Instead, you enter into a contract with the trading platform that mirrors Sui’s market price. This approach often grants access to leverage, which amplifies both potential gains and risks.

Fees: CFD trades typically include a spread (the difference between buy/sell prices) and, if you keep positions open overnight, a small daily financing cost.

Example

You open a CFD position on Sui with NZD $1,000 and 5x leverage:

• Exposure: 1,000 × 5 = NZD $5,000 on Sui’s price

Profit scenario

If Sui rises by 8%, your leveraged position returns 8% × 5 = 40%.
Result: NZD $400 gain (on your NZD $1,000 investment, excluding fees and interest).

Key Advice Before Investing

Before you buy Sui tokens or trade SUI via CFD, it’s crucial to compare the fees, regulations, and services of each platform. Each method suits different styles: spot buying is for those seeking direct ownership, while CFDs suit traders looking for short-term price moves and leverage. Consider your experience, risk appetite, and financial goals—and always consult our up-to-date platform comparison further down the page before making your decision.

Our 7 tips for buying Sui

The latest news from Sui

Sui shows robust short-term and 12-month performance, supported by bullish technical and market indicators. Over the past week, Sui (SUI) has climbed 3.52% and registers an 8.54% rise in the last 24 hours, while maintaining a remarkable 185.2% gain over the past year, according to data current as of June 7, 2025. Its technical indicators, including an RSI of 64.06 and strong MACD readings, align with a “strong buy” consensus across all major timeframes and moving averages. This momentum is further reinforced by a market capitalization of $11.15 billion (ranked 12th globally) and a daily trading volume near $1 billion USD, highlighting sustained liquidity and investor engagement—features particularly relevant for New Zealand institutions and individuals seeking access to deep and globally traded markets.

Institutional validation grows as Sui advances towards ETF markets and strategic partnerships. In a significant milestone for institutional investors in New Zealand and worldwide, the SUI Spot ETF application filed by 21Shares was accepted by the SEC in the past week, signaling maturing regulatory acceptance and paving the way for potential local ETF products or indirect exposure via international funds. Additionally, Sui recently announced key global partnerships, such as collaborations with the Dubai Virtual Assets Regulatory Authority to bolster Web3 growth and an innovative Adidas NFT integration, which may inspire engagement among NZ-based fintechs and enterprises exploring blockchain-enabled digital experiences.

Sui’s DeFi ecosystem and user metrics continue rapid growth, reinforcing its long-term potential. Sui has achieved a 70% increase in its Total Value Locked (TVL), now standing at $1.77 billion and securing the 8th global rank in decentralized finance—an impressive acceleration for a Layer 1 outside the Ethereum-Solana duopoly. Daily active wallet addresses have risen 14% quarterly, and the network reports surpassing 10 billion transactions. This steady growth in fundamentals signals mounting developer and user activity—key barometers for long-term adoption relevant to New Zealand’s burgeoning DeFi scene and the interests of both retail and professional investors.

Sui demonstrates resilience with major security wins, enhancing trust for institutional and regulated markets. Only days ago, Sui recovered $162 million following a significant DeFi protocol exploit and subsequently allocated a $10 million fund to bolster security audits and platform robustness. These proactive measures, coupled with transparent incident management, reinforce governance standards likely to align with New Zealand’s increasingly vigilant financial and regulatory environment, making Sui an attractive infrastructure partner for local crypto businesses and institutional custodians.

Technical innovation leads, positioning Sui for next-generation blockchain adoption and scalability. Sui’s underpinnings—including object-centric architecture for parallel transactions, the Move programming language for smart contract safety, zkLogin onboarding for mainstream user experience, and proven high throughput—deliver unique infrastructure advantages. With headline testnet speeds exceeding 297,000 transactions per second and widespread developer support, these differentiators equip Sui to serve evolving enterprise and governmental needs, all while supporting cross-chain projects, including integration with the Bitcoin ecosystem—an area of growing interest among New Zealand blockchain stakeholders and ecosystem builders.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.