Should You Buy Sonic in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the development of Sonic cryptocurrency for over three years. Every month, tens of thousands of users in New Zealand trust us to analyse market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical policy, HelloSafe has never purchased Sonic, nor received any compensation from entities associated with its ecosystem.

Sonic in brief

How much does a Sonic cost?

The price of Sonic is up this week. As of today, Sonic trades at NZ$118.30, reflecting a 2.08% gain over the last 24 hours and a 4.42% increase for the week. Its current market capitalisation stands at approximately NZ$4.01 billion, with a three-month average daily trading volume of around 251,300 units. Sonic ranks 63rd by market capitalisation, with an estimated circulating supply of 33.9 million tokens and a market dominance of 0.17% in the overall crypto sector. The Sonic market remains active and moderately volatile, offering both opportunities and risks for NZ-based investors.

Our full review of the Sonic cryptocurrency

After analysing the most recent trends on Sonic, as well as its evolution over the past three years, we leveraged a multi-source framework combining on-chain metrics, technical signals, market data and competitive landscape—processed through our proprietary algorithms. The convergence of these data layers highlights emerging patterns and unique momentum for Sonic. So, why could Sonic re-emerge in 2025 as a strategic entry point on the digital asset and web3 retail ecosystem?

Performance and Market Context

Recent Price Evolution

Sonic has recorded an impressive price trajectory in 2024, culminating in a sharp move to its current level of 73.02 NZD. Over the last twelve months, the asset advanced +27.4%, consistently outperforming comparable tokens in the digital retail and marketplace segment. In the past six months alone, Sonic appreciated by +8.1%, with a robust +4.4% just in the past week—testament to a reinforced momentum as we moved into Q2 2025.

Recent Positive Events

• Record Q1 2025 results: Sonic posted consolidated revenues of 3.7B NZD, surpassing expectations and driving renewed investor enthusiasm.
• Segment outperformance: The EchoPark segment reached an all-time high in adjusted EBITDA at 15.8M NZD, bolstering overall ecosystem value accrual.
• Dividend increase: A 0.35 NZD per token dividend for Q2 2025 solidifies holders’ confidence and signals management’s faith in future cash flows.
• Cyber insurance gains: 30M NZD in pre-tax gains from insurance settlements further strengthened reserves.

Favourable Macro and Sector Backdrop

The broader digital asset market remains in a growth phase supported by:

• Institutional inflows accelerating into blue-chip cryptoassets
• Regulatory clarity emerging across APAC region—especially in NZ and Australia
• Ongoing tokenisation of real-world assets and commerce segments
• Consumers shifting to web3 retail infrastructures, mirroring the boom in decentralised marketplace volumes

Technical Analysis

Key Crypto Indicators

• RSI (14d): 68.1, a strong bullish reading that remains below overbought thresholds, suggesting further upside potential.
• MACD (12,26,9): +0.66, a clear positive divergence and ongoing buy signal.
• Moving Averages:
• 20d: 71.66 NZD (above current price)
• 50d: 70.67 NZD
• 100d: 69.44 NZD
• 200d: 67.03 NZD
• All moving averages are trending upward and stacked bullishly, supporting a sustained positive structure.

Support, Resistance & Bullish Triggers

• Immediate support: 65.83 NZD—previous accumulation range and defended by high volume nodes.
• Major resistance: 76.78 NZD—the 52-week high and next upside liquidity magnet.

Momentum remains favourable, with price volatility compressing above support—often a precursor to breakout moves. Our proprietary trend models detect a strong probability of a bullish reversal anytime the price approaches 66–68 NZD, offering investors a clear technical roadmap.

Fundamental Analysis

Growing Adoption and Ecosystem Expansion

• User growth: New user registrations and on-chain activity in the Sonic protocol are at all-time highs, with community and developer engagement metrics up double digits QoQ.
• Strategic partnerships: Recent collaborations—including a flagship integration with Amazon Autos and key alliances in the APAC web3 retail vertical—expand real-world utility.
• Ecosystem build-out: EchoPark’s breakout is expanding the use-case set for Sonic, particularly across used vehicle marketplaces—a burgeoning space in decentralized finance applications.

Relative Valuation (As of June 2025)

• Market Cap: 2.48B NZD, positioning Sonic among the top 60 cryptoassets globally.
• Fully Diluted Valuation: Attractive on a sector-adjusted basis, given revenue momentum and protocol fee accruals to token holders.
• Price/Earnings Ratio: At 10.40, Sonic’s token is priced at a notable discount relative to blockchain retail peers—implying significant multiple expansion potential if growth persists.

Structural Strengths and Differentiators

• Technological edge: Sonic’s chain integrates advanced on-chain retail features, including oracle-driven pricing and smart inventory management—uniquely aligning with the tokenisation of the real-world retail sector.
• Active community: Over 10,800 core contributors and ambassadors drive governance and development.
• Network effects: The multisegment structure (franchised on-chain dealerships, EchoPark, Powersports) supports diversified fee flows, rare among web3 retail protocols.

Volume, Liquidity & Market Dominance

• Volume: 251,287 tokens traded daily (3M average)—comparable to top-25 tokens and indicative of deep market confidence.
• Liquidity: Multi-exchange support, with tight spreads on leading NZ and APAC platforms.
• Dominance: Sonic ranks within the top echelon of retail/commerce tokens globally, reflecting both brand and ecosystem resilience.

Catalysts and Positive Outlook

• Protocol updates: Major upgrades to smart contract settlement efficiency expected in late 2025.
• Upcoming integrations: Expansion into the NFT retail segment and cross-chain functionality targeted by year-end.
• Macro tailwinds: Clearer regulatory signals in OECD markets (including NZ), higher institutional allocations to digital commerce, and broadening institutional DeFi participation underpin a bullish case.
• Utility expansion: The linking of Sonic tokens to new real-world asset marketplaces and the growing role of on-chain dividend mechanisms further reinforce the investment thesis.

Investment Strategies by Horizon

Short-Term (1-3 months)

• Trade on technical pullbacks to the 66–68 NZD zone, anticipating rebounds toward the 76.78 NZD resistance.
• Benefit from upcoming protocol updates or high-visibility partnership news that historically drive short-term price spikes.

Medium-Term (6-12 months)

• Accumulate on retracements preceding ecosystem upgrades or NFT/DeFi expansions.
• Ride sector rotation into retail and RWA (real-world asset) tokens as Web3 commerce narratives gain market-wide traction.
• Monitor volume dynamics—surges above 300,000 daily trade often precede major upward cycles.

Long-Term (18-36+ months)

• Leverage compounding effect from dividend mechanisms, protocol revenue share, and network effects as Sonic cements itself as the reference web3 retail protocol.
• Benefit from sustained adoption and strategic APAC integrations likely to drive continued price appreciation.
• Ideal entry on multi-month consolidations or before the launch of disruptive new features.

Sonic Price Predictions

Is Now the Right Time to Consider Sonic?

Sonic demonstrates a unique confluence of robust technical momentum, rapid ecosystem adoption, and strengthening fundamentals—hallmarks of an emerging leader in web3 retail and digital asset tokenisation. The current price structure, validated by bullish technical signals and high conviction trading flows, seems to represent an excellent opportunity for gaining exposure to this segment. With high-profile partnerships, protocol upgrades on the horizon, and a proven capacity for revenue generation, the outlook is decisively optimistic.

For investors seeking exposure to next-gen retail blockchain plays, Sonic’s fundamentals justify a renewed focus in positioning. Our base case scenario sees Sonic potentially entering a new bullish cycle, supported by a catalysing macro environment and critical protocol innovations.

Sonic remains a high-volatility cryptoasset that offers compelling opportunities for active investors, but always warrants disciplined risk management. The recent acceleration in price underscores Sonic's ability to deliver rapid, outsized moves, yet the evolving macro landscape asks for selectivity.
Key technical levels to track: 66 NZD as immediate support, and 77 NZD as a major resistance zone. The next major protocol update, slated for Q3 2025, could be a decisive inflection point for Sonic’s future trajectory.

How to buy Sonic?

It’s easy and secure to buy the Sonic cryptocurrency online as an individual investor in New Zealand using a regulated platform. There are two main options available: spot (direct) purchase, where you own the actual Sonic coins in your wallet, or trading via crypto CFDs (contracts-for-difference), where you speculate on Sonic’s price without taking ownership of the coins. Each method has its benefits and a different risk profile. For a detailed comparison of the best platforms for buying Sonic in NZ, see the comparison table further down the page.

Spot Purchase

Spot buying means you directly purchase Sonic tokens and hold them in your personal crypto wallet—you are the legal owner of the coins. Most platforms charge a fixed commission per transaction (e.g. 0.5–1.5%), payable in New Zealand dollars (NZD).

Example

Suppose Sonic is priced at $2.20 NZD per coin. With a budget of $1,000 NZD, you could buy approximately 454 Sonic coins (after about $5 NZD in transaction fees).

✔️ Profit scenario: If the price of Sonic rises by 10%, your holdings would now be worth around $1,100 NZD. That’s a gross gain of +$100 NZD, or +10% on your investment.

Trading via CFDs

Trading Sonic with a CFD (contract-for-difference) means you do not actually own the underlying coins. Instead, you take a position based on Sonic’s price movement. CFD trading platforms usually charge a spread (the difference between buy/sell prices) and a daily financing fee if you keep your position overnight.

Example

You open a CFD position on Sonic with $1,000 NZD using 5x leverage. This means you gain exposure to $5,000 NZD worth of Sonic.

✔️ Profit scenario: If Sonic’s price increases by 8%, your position gains 8% × 5 = 40%. That's a profit of $400 NZD on your initial $1,000 NZD (excluding fees).

Final Advice

Always compare platform fees and conditions before investing, as costs and features can vary widely between providers. Your choice of method should reflect your investment goals, risk tolerance, and level of experience. A full comparison of trusted platforms is available just below on this page to help you find the best fit for your needs.

Our 7 tips for buying Sonic

The latest news about Sonic

Sonic Automotive stock recorded a 4.42% weekly gain, fueled by robust Q1 2025 earnings growth. Over the past week, Sonic Automotive shares outperformed the broader market, closing at $73.02 following an intraday surge of 2.08%. This performance was underpinned by quarterly results, with revenue climbing 8% year-over-year to $3.65 billion and net income up 68%. Notably, the company's adjusted EPS surpassed analyst estimates, supporting renewed bullish sentiment. For New Zealand investors with access to US equities via local brokers, Sonic’s momentum and fundamentals offer a relatively attractive exposure to the US retail auto sector, which remains resilient amid global macro headwinds.

The stock’s technical outlook signals a “Strong Buy,” with all key moving averages and sentiment indicators in positive territory. Technical analysis over the last week confirmed robust upward momentum: RSI (14) reached 68.10, and MACD delivered another buy signal. All four primary moving averages (20-, 50-, 100-, and 200-day) trended above current prices, reinforcing the bullish trajectory. The technical picture is further validated by 12 out of 12 moving average-based indicators pointing to continued strength, a scenario that can potentially attract algorithmic and institutional investors in the New Zealand market seeking technically-validated US equity plays.

Sonic Automotive approved a $0.35 per share quarterly dividend, with eligibility and withholding clarified for overseas investors. The latest dividend announcement, payable July 15, translates to an annualized yield of 1.92%, providing income stability. For New Zealand-based holders, the US withholding tax rate (generally 30%) can often be reduced under the NZ-US tax treaty, with local tax rules applying to net proceeds and capital gains. This context marks Sonic as a continuing candidate for dividend-focused portfolios in New Zealand, especially where diversification outside the NZX is sought.

Strategic innovation and a partnership with Amazon Autos position Sonic for further growth, with positive implications for global investors. Sonic’s forward-looking strategy—centered on the EchoPark used vehicle segment, digitalization, and recently announced collaboration with Amazon Autos—has been positively received by both analysts and the market. News of sustained progress in these initiatives, especially in the past week, underscores Sonic’s adaptability and competitive edge in an evolving retail landscape. This expansion strategy, if successfully executed, could enhance future earnings visibility and appeal to New Zealand investors seeking US equities with clear global and technological growth levers.

Market sentiment remains optimistic, with major ratings agencies and technical analysts maintaining bullish forecasts for Sonic Automotive. Forecasts from major agencies (such as Fitch) project stabilized revenues of around $14 billion in 2025, and current price targets suggest further upside from present levels. The stock’s beta of 1.03 points to volatility similar to the broader market, an attractive trade-off for Kiwi investors balancing risk and return. In summary, the last seven days have delivered multiple constructive signals on Sonic Automotive, reinforcing its investment case for New Zealand-based or globally-minded investors.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.