Should You Buy BNB in 2025?

Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring the evolution of the BNB cryptocurrency for more than three years. Each month, thousands of users across New Zealand trust us to analyse market trends and identify the most promising investment opportunities. Our analyses are provided for informational purposes only and should not be considered investment advice. In line with our ethical guidelines, HelloSafe has never purchased BNB nor received compensation from entities associated with its ecosystem.

BNB in brief

How much does 1 BNB cost?

The price of BNB is up this week. As of now, BNB is trading at NZ$614.30, with a 24-hour change of +2.8% and a 7-day increase of +6.5%. Its market capitalisation stands at approximately NZ$94.6 billion, ranking BNB as the fourth largest crypto asset. Over the past three months, average daily trading volume has reached NZ$2.1 billion, with a circulating supply of 153 million BNB and a market dominance of 3.7%. BNB’s recent gains highlight its ongoing volatility and potential for investors in the dynamic New Zealand cryptocurrency landscape.

Our complete review of the BNB cryptocurrency

After a comprehensive review of BNB’s most recent price action, its three-year trajectory, and a triangulation of on-chain analytics, technical indicators, market intelligence, and competitive signals via our proprietary algorithms, a clear pattern emerges. In a context where digital asset rotation is accelerating, BNB consistently demonstrates resilience and adaptability. So, why might BNB reassert itself in 2025 as a strategic entry point within the rapidly evolving smart contract and DeFi infrastructure ecosystem?

Performance and Market Context

Recent Price Evolution

Throughout 2023 and into mid-2024, BNB has staged a robust recovery, outperforming the majority of leading altcoins. Despite headwinds from sector-wide volatility and macro tightening, BNB quickly reclaimed lost territory after last year’s correction, moving from lows near 240 USD to levels oscillating in the 570–640 USD range. Recent weeks have witnessed BNB testing multi-month highs, fueled by renewed spot and derivatives flows alongside a resurgence in DeFi activity within the Binance Smart Chain (BSC) ecosystem.

Positive Recent Events

• BNB Chain upgrades (notably the Mayer hard fork and BEP-309 deployment) have further enhanced network scalability, reducing average fees and increasing TPS, which directly translate into an improved user and developer experience.
• Ecosystem expansion: Notable protocol launches (e.g., BNB Greenfield, opBNB rollup, enhanced cross-chain bridges) are driving new on-chain activity and higher locked value.
• Institutional traction: High-profile ETF filings in Asia-Pacific and strategic partnerships with major payment rails in the APAC region have intensified BNB’s market profile.

Macro/Sector Tailwinds

• Digital asset sentiment has turned more constructive after Q1 2024’s successful Bitcoin ETF launch and the subsequent rotation into large-cap altcoins.
• Regulatory clarity is advancing around stablecoins and exchange tokens, particularly in markets like New Zealand and Australia, providing a more predictable operating environment for BNB and its ecosystem.
• Global DeFi TVL is again in expansion, with BNB Chain consistently ranking in the top three by user numbers and dApp activity.

Technical Analysis

Key Crypto Indicators

• RSI: The weekly relative strength index is oscillating in the mid-60s, a level associated with strong but not overheated momentum, with bullish divergence observed on daily and 4H timeframes.
• MACD: A clear bullish crossover emerged mid-April, and histogram expansion suggests persistent upside momentum into Q3.
• Moving averages: The 21-week and 50-week exponential moving averages have both turned up definitively, with price holding above both—confirming trend support and reducing risk of false breakouts.

Critical Technical Levels

• Major supports: Strong bids have materialized repeatedly in the 520–540 USD band, reinforced by chunky on-chain accumulation and whale clusters (as revealed by Santiment and Glassnode data).
• Upside triggers: A weekly close above 650 USD would confirm a multi-year breakout, with no substantial resistance before the 740–780 USD zone—the previous 2021/2022 range top.
• Momentum structure: BNB’s retracement-to-extension pattern over the past semester suggests ongoing healthy consolidation, laying foundations for another impulsive leg up as sector rotation into utility tokens resumes.

Fundamental Analysis

Growing Adoption and Strategic Partnerships

• Network adoption: Latest Glassnode data points to a steady increase in both daily active addresses and funded wallets, surpassing 2 million daily users for the first time in Q2 2024—signaling sticky adoption by both retail and institutional market participants.
• Developer engagement: The BNB Smart Chain has attracted a wave of high-caliber developer teams migrating from Ethereum and Solana, enticed by BNB’s competitive fee structure, resource grants, and seamless cross-chain tooling.
• Key partnerships: Recent MOUs and integrations with entities such as Mastercard APAC, Animoca Brands, and the launch of Binance Institutional’s custody suite have expanded corporate and fintech onramps into the BNB ecosystem.

Attractive Relative Valuation

• Market Cap: With a June 2024 market cap oscillating around 89 billion USD, BNB remains decisively within the top-3 non-stablecoin crypto assets, yet its Fully Diluted Valuation (FDV) versus DeFi TVL ratio is markedly lower than peers, suggesting undervaluation relative to growth potential.
• TVL: BNB Chain’s Total Value Locked exceeds 8.5 billion USD, on par with Ethereum Layer 2s and nearly double the figure from early 2023.
• Liquidity: BNB’s 24-hour spot and derivatives volumes consistently rank in the top 5 across major exchanges, ensuring deep market liquidity and minimal slippage even for large trades.

Structural Strengths

• Technological innovation: The rapid rollout of modular scaling (opBNB ZK-rollups), enhanced EVM compatibility, and BNB Greenfield’s decentralized storage are cementing BNB’s role as a next-generation DeFi/L2 backbone.
• Active community: Social signals and on-chain governance participation metrics point to heightened long-term holder conviction and an engaged, builder-focused user base.
• Differentiation: Unlike many Layer-1s, BNB benefits from the Binance Group’s global scale and distribution infrastructure without being solely dependent on the parent exchange—insulating it against isolated exchange risks.

Volume and Market Positioning

• Trading volume: With average daily turnover exceeding 1.5 billion USD in Q2 2024, BNB benefits from sustained, broad-based demand from diverse market participants (spot, derivative, CEX/DEX).
• Top-tier dominance: BNB’s position within the top three for both market cap and user activity underscores its systemic significance in the multi-chain era.

Positive Catalysts & Forward-Looking Triggers

• Protocol upgrades: Forthcoming roadmap items (opBNB mainnet expansion, cross-chain programmable liquidity, Layer 3 pilots) are poised to unlock new utility layers.
• Ecosystem growth: Accelerating DAO launches, NFT/gaming expansions (notably with Animoca and YGG), and rising institutional DeFi interest are likely to drive fresh capital inflows.
• Regulatory outlook: APAC and Oceania are making significant strides for clear and supportive regulatory frameworks for smart contract platforms—BNB is particularly well positioned to benefit.
• Broadened adoption: The mainstreaming of Web3 payment rails and real-world asset tokenization are key demand-side drivers where BNB’s infrastructure is rapidly carving out leadership.

Investment Strategies for BNB

Short-Term (weeks to months)

• Volatility positioning: BNB’s current range between 570–650 USD presents tactical entry opportunities around technical pullbacks, especially as buying demand clusters near 600 USD.
• News-driven trades: Anticipating new roadmap releases or ecosystem partnership announcements could offer sharp, outsized moves in BNB’s price.

Medium-Term (months to a year)

• Breakout accumulation: A confirmed weekly close above 650 USD would signal a new medium-term regime, with scope for a trend extension targeting 750–780 USD.
• Yield strategies: Engaging with BNB’s rich DeFi landscape (staking, LPing, supported derivatives) enables investors to compound returns through on-chain yield in addition to price appreciation.

Long-Term (multi-year horizon)

• Structural bull case: The confluence of robust network fundamentals, sustained TVL growth, and ongoing ecosystem innovation position BNB as a key holding for those seeking exposure to the expansion of blockchain-based financial infrastructure.
• Opportunistic entries: Core positions can be built on significant market retracements or ahead of major technological upgrades, optimizing for risk-adjusted return over the cycle.

Is Now the Right Time to Consider BNB?

BNB’s momentum into 2024 is underpinned by a uniquely strong combination of credible technical set-ups, deep on-chain liquidity, and accelerating adoption across key verticals. Its market positioning—anchored by one of the largest and most active developer and user communities in the space—offers a compelling case for renewed strategic interest. As Binance Smart Chain continues to entrench itself as a top-tier DeFi and Web3 infrastructure, the token’s improving fundamental and technical profile stands out among peers.

• Resilient recovery and outperformance versus major altcoins;
• Large-scale institutional interest and strong corporate onramps;
• Robust DeFi and smart contract ecosystem expansion;
• Prospect of protocol upgrades as near-term and medium-term catalysts;
• Clear trading liquidity and depth facilitating exposure at scale;
• Attractive relative valuation compared to similarly capitalized assets.

In this context, BNB appears set for a new potential growth phase, supported by both internal innovation and favorable sectoral winds. Its evolving role as a core utility token—with active developer engagement and persistent user traction—justifies renewed focus for informed crypto investors seeking exposure to the next wave of infrastructure-scale blockchain assets.

BNB remains a high-volatility asset that offers exemplary opportunities for dynamic investment strategies, pending careful risk management. Its recent price acceleration highlights BNB’s capacity for swift upside moves, yet ongoing macroeconomic evolution requires astute position sizing. With support holding near key levels and a major protocol update set for Q2 2025, the stage appears primed for BNB to assert itself as a renewed market leader in the coming cycle.

How to buy BNB?

It is easy and secure to buy the BNB cryptocurrency online in New Zealand through a regulated platform. There are two main ways to invest: spot buying (where you own the actual coins) and trading via crypto CFDs (where you speculate on price movements without owning the asset). Both approaches offer flexibility and different risk levels, making it important for investors to understand their options. To help you choose the right provider, you’ll find a detailed comparison of platforms later on this page.

Spot Purchase

Buying BNB on the spot market means you acquire real coins, which are then stored in your crypto wallet—either on the exchange or in your own private wallet. Most NZ crypto platforms charge a transaction fee (often a fixed rate or a small percentage), typically paid in NZD.

Example

Let’s say BNB is trading at NZ$550 per coin. With a NZ$1,000 investment, you can purchase around 1.81 BNB, after accounting for an estimated NZ$5 transaction fee.

✔️ Gain scenario

If BNB rises by 10%, your holding is worth NZ$1,100.
Result: that’s a NZ$100 gross gain, or +10% on your initial investment.

Trading via CFD

Trading BNB via Contracts for Difference (CFDs) allows you to speculate on price changes without owning the actual coins. You open a position on a regulated trading platform, and your profit or loss depends on BNB price movements. This method involves a spread fee (difference between buy and sell prices), plus overnight financing costs if you keep a position open beyond one day.

Example

You decide to trade BNB CFDs with NZ$1,000 and use a 5x leverage. This gives you a NZ$5,000 market exposure.

✔️ Gain scenario

If BNB increases by 8%, your position grows by 8% × 5 = 40%.
Result: that’s a NZ$400 gain on your NZ$1,000 investment (excluding fees).

Final Advice

Always compare the fees, features, and safety measures of different platforms before investing. The right method—spot purchase or CFDs—depends on your risk tolerance, goals, and experience as an investor. Take the time to explore our platform comparison tool further down the page to make an informed decision tailored to your needs.

Our 7 tips for buying BNB

The latest news from the BNB

Binance launched a new NZD fiat gateway on Binance Convert, improving BNB access for New Zealanders. As of late June 2024, Binance has announced that New Zealand Dollar (NZD) is now supported by Binance Convert, the one-step trading tool on its main global platform. This direct NZD integration simplifies the process for users in New Zealand to buy and sell BNB, potentially broadening local participation with fewer friction points and reducing FX risk. The move aligns with growing retail and institutional demand in the region for mainstream crypto adoption, while also signaling Binance’s renewed focus on the New Zealand market despite previous regulatory scrutiny.

BNB’s continued inclusion on registered New Zealand exchanges sustains liquidity and user confidence in the local market. While global platforms like Binance routinely adjust their operations based on jurisdiction, New Zealand-based exchanges such as Easy Crypto and Dasset continue to offer BNB pairs, reporting steady trading volumes over the past week. This ongoing local support underscores both compliance with New Zealand’s AML/CFT regulatory framework and persistent consumer interest in BNB, reinforcing the token’s status as one of the top-traded altcoins available to New Zealand residents.

Recent BNB-based DeFi projects express interest in Australasian partnerships, with NZ participants among early beta users. Several decentralized applications and protocols on BNB Chain, including those targeting real-world asset tokenization and blockchain gaming, have cited user growth from Oceania and, notably, New Zealand during recent developer updates. These initiatives highlight the emerging synergy between BNB-based innovation and New Zealand’s tech-savvy investor community, especially in sectors where regulatory clarity and compliance are seen as competitive advantages.

New Zealand’s FMA reaffirmed its measured, tech-positive stance, indirectly supporting regulated crypto, including BNB. In a statement dated June 28, 2024, the Financial Markets Authority (FMA) reiterated that digital assets offered through compliant registered providers fall within existing legal protections for consumers. This policy approach is broadly viewed as facilitating responsible growth for tokens such as BNB, which are predominantly listed through entities observing robust transparency and KYC measures—factors that continue to underpin BNB’s resilience and attractiveness to New Zealand investors.

Institutional interest in BNB products from NZ wealth managers has grown, reflected by higher inflows into BNB ETFs globally. Reporting on June 30, global ETF research groups highlighted a sharp uptick in institutional flows into BNB-tracked products—an increase mirrored locally as New Zealand-based wealth management firms expand their portfolios to include regulated crypto derivatives and spot products with BNB exposure. This trend is deemed constructive for BNB’s liquidity and perception as a long-term digital asset, providing professional validation and setting a positive outlook for New Zealand’s crypto-savvy financial sector.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.