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[Exclusive] What are the best countries to visit in 2025?

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From the heart of the Albanian Alps to the Pacific coast of El Salvador, our ranking of the best countries to visit in 2025 highlights destinations that are unspoiled by mass tourism, authentic and affordable. In our top 10, Albania seduces with its wild mountains, while Colombia enchants with the colors of the fortified city of Cartagena. Laos, with its Mekong shores and golden temples, invites contemplation. Surfers and bohemian travelers will find their paradise in El Salvador, while Serbia shines with its nightlife along the Danube. Saudi Arabia reveals its archaeological treasures in the desert, Kazakhstan offers unique treks in the Altai, and Bhutan fascinates with its traditional festivals. Bahrain surprises with its contrasts between ancient history and futuristic modernity, and Guatemala transports you to the heart of the mystical universe of the Mayan cities.

RankCountryScore /100To do in 2025Best months
1๐Ÿ‡ฆ๐Ÿ‡ฑ Albania75.8The preserved valley of Theth, nestled in the heart of the Albanian Alps.May to September
2๐Ÿ‡จ๐Ÿ‡ด Colombia72.2The historic center of Cartagena de Indias, a UNESCO World Heritage Site.December to March
3๐Ÿ‡ฑ๐Ÿ‡ฆ Laos71.9The Mekong at sunset between temples and karst cliffs.November to March
4๐Ÿ‡ธ๐Ÿ‡ป El Salvador71.8El Tunco, a coastal village famous for its waves and bohemian atmosphere.November to April
5๐Ÿ‡ท๐Ÿ‡ธ Serbia70.7The barges and floating clubs of Belgrade, on the banks of the Danube.May to October
6๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia70.3The site of Hegra (Madaโ€™in Saleh), a major archaeological site located in the Saudi desert, often compared to Petra.November to February
7๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan69.8Lake Markakol in the remote region of the Kazakh Altai.June to September
8๐Ÿ‡ง๐Ÿ‡น Bhutan69.2The Taktshang Monastery, clinging to the cliffside.March to May, October
9๐Ÿ‡ง๐Ÿ‡ญ Bahrain69.1The Bahrain National Museum and the "Tree of Life" in the desert.November to March
10๐Ÿ‡ฌ๐Ÿ‡น Guatemala68.6The Mayan site of Tikal at sunrise in the jungle.November to April
11๐Ÿ‡ฒ๐Ÿ‡ณ Mongolia68.5The Naadam Festival in Ulaanbaatar, a traditional nomadic festival.July
12๐Ÿ‡ฆ๐Ÿ‡ฒ Armenia68.3The Areni wine region and the panorama from Noravank.May to October
13๐Ÿ‡ต๐Ÿ‡ท Puerto Rico68.2Mosquito Bay's bioluminescent bay on Vieques Island.December to April
14๐Ÿ‡ฌ๐Ÿ‡ญ Ghana67.6Cape Coast Castle, a witness to the history of slavery.November to March
15๐Ÿ‡บ๐Ÿ‡พ Uruguay67Josรฉ Ignacio, a chic and secluded seaside resort.December to March
16๐Ÿ‡ฆ๐Ÿ‡ฉ Andorra67The slopes of Grandvalira and the thermal baths of the Caldea center.December to March
17๐Ÿ‡น๐Ÿ‡ฟ Tanzania66.9The Great Migration in Serengeti National Park.June to October
18๐Ÿ‡ผ๐Ÿ‡ธ Samoa66.8The To Sua Ocean Trench, a natural pool in a verdant crater.May to October
19๐Ÿ‡ฒ๐Ÿ‡ฉ Moldova66.5The underground wine cellars of Cricova, among the largest in Europe.May to September
20๐Ÿ‡ฑ๐Ÿ‡ฐ Sri Lanka66,4Ella Rock and its panoramic views of the tea plantations.January to April
21๐Ÿ‡บ๐Ÿ‡ฟ Uzbekistan66The caravan cities of Samarkand, Bukhara and Khiva.April to June
22๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia66Lake Bled and its island with the legendary bell tower.May to September
23๐Ÿ‡ฒ๐Ÿ‡ฉ Malta65,9The Blue Lagoon of Comino and its turquoise waters.May to October
24๐Ÿ‡ถ๐Ÿ‡ฆ Qatar65,5Souk Waqif and the desert dunes at the end of the day.November to March
25๐Ÿ‡ช๐Ÿ‡น Ethiopia65,5The troglodyte churches perched in the highlands of Tigray.October to March
26๐Ÿ‡ท๐Ÿ‡ผ Rwanda65,1Volcanoes National Park, refuge of the last mountain gorillas.June to September
27๐Ÿ‡ฒ๐Ÿ‡ฆ Morocco64,8The souks of Marrakech and the experience of a traditional hammam.March to May, October
28๐Ÿ‡ฌ๐Ÿ‡ช Georgia64,6The hiking trails of Kazbegi, between peaks and monasteries.May to October
29๐Ÿ‡น๐Ÿ‡ณ Tunisia64,4The ancient ruins of Carthage and an immersion in the Sahara.March to May, October
30๐Ÿ‡ต๐Ÿ‡น Portugal64,3The narrow streets of Alfama in Lisbon and the local flavors.April to October
1
Country
๐Ÿ‡ฆ๐Ÿ‡ฑ Albania
Score /100
75.8
To do in 2025
The preserved valley of Theth, nestled in the heart of the Albanian Alps.
Best months
May to September
2
Country
๐Ÿ‡จ๐Ÿ‡ด Colombia
Score /100
72.2
To do in 2025
The historic center of Cartagena de Indias, a UNESCO World Heritage Site.
Best months
December to March
3
Country
๐Ÿ‡ฑ๐Ÿ‡ฆ Laos
Score /100
71.9
To do in 2025
The Mekong at sunset between temples and karst cliffs.
Best months
November to March
4
Country
๐Ÿ‡ธ๐Ÿ‡ป El Salvador
Score /100
71.8
To do in 2025
El Tunco, a coastal village famous for its waves and bohemian atmosphere.
Best months
November to April
5
Country
๐Ÿ‡ท๐Ÿ‡ธ Serbia
Score /100
70.7
To do in 2025
The barges and floating clubs of Belgrade, on the banks of the Danube.
Best months
May to October
6
Country
๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia
Score /100
70.3
To do in 2025
The site of Hegra (Madaโ€™in Saleh), a major archaeological site located in the Saudi desert, often compared to Petra.
Best months
November to February
7
Country
๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan
Score /100
69.8
To do in 2025
Lake Markakol in the remote region of the Kazakh Altai.
Best months
June to September
8
Country
๐Ÿ‡ง๐Ÿ‡น Bhutan
Score /100
69.2
To do in 2025
The Taktshang Monastery, clinging to the cliffside.
Best months
March to May, October
9
Country
๐Ÿ‡ง๐Ÿ‡ญ Bahrain
Score /100
69.1
To do in 2025
The Bahrain National Museum and the "Tree of Life" in the desert.
Best months
November to March
10
Country
๐Ÿ‡ฌ๐Ÿ‡น Guatemala
Score /100
68.6
To do in 2025
The Mayan site of Tikal at sunrise in the jungle.
Best months
November to April
11
Country
๐Ÿ‡ฒ๐Ÿ‡ณ Mongolia
Score /100
68.5
To do in 2025
The Naadam Festival in Ulaanbaatar, a traditional nomadic festival.
Best months
July
12
Country
๐Ÿ‡ฆ๐Ÿ‡ฒ Armenia
Score /100
68.3
To do in 2025
The Areni wine region and the panorama from Noravank.
Best months
May to October
13
Country
๐Ÿ‡ต๐Ÿ‡ท Puerto Rico
Score /100
68.2
To do in 2025
Mosquito Bay's bioluminescent bay on Vieques Island.
Best months
December to April
14
Country
๐Ÿ‡ฌ๐Ÿ‡ญ Ghana
Score /100
67.6
To do in 2025
Cape Coast Castle, a witness to the history of slavery.
Best months
November to March
15
Country
๐Ÿ‡บ๐Ÿ‡พ Uruguay
Score /100
67
To do in 2025
Josรฉ Ignacio, a chic and secluded seaside resort.
Best months
December to March
16
Country
๐Ÿ‡ฆ๐Ÿ‡ฉ Andorra
Score /100
67
To do in 2025
The slopes of Grandvalira and the thermal baths of the Caldea center.
Best months
December to March
17
Country
๐Ÿ‡น๐Ÿ‡ฟ Tanzania
Score /100
66.9
To do in 2025
The Great Migration in Serengeti National Park.
Best months
June to October
18
Country
๐Ÿ‡ผ๐Ÿ‡ธ Samoa
Score /100
66.8
To do in 2025
The To Sua Ocean Trench, a natural pool in a verdant crater.
Best months
May to October
19
Country
๐Ÿ‡ฒ๐Ÿ‡ฉ Moldova
Score /100
66.5
To do in 2025
The underground wine cellars of Cricova, among the largest in Europe.
Best months
May to September
20
Country
๐Ÿ‡ฑ๐Ÿ‡ฐ Sri Lanka
Score /100
66,4
To do in 2025
Ella Rock and its panoramic views of the tea plantations.
Best months
January to April
21
Country
๐Ÿ‡บ๐Ÿ‡ฟ Uzbekistan
Score /100
66
To do in 2025
The caravan cities of Samarkand, Bukhara and Khiva.
Best months
April to June
22
Country
๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia
Score /100
66
To do in 2025
Lake Bled and its island with the legendary bell tower.
Best months
May to September
23
Country
๐Ÿ‡ฒ๐Ÿ‡ฉ Malta
Score /100
65,9
To do in 2025
The Blue Lagoon of Comino and its turquoise waters.
Best months
May to October
24
Country
๐Ÿ‡ถ๐Ÿ‡ฆ Qatar
Score /100
65,5
To do in 2025
Souk Waqif and the desert dunes at the end of the day.
Best months
November to March
25
Country
๐Ÿ‡ช๐Ÿ‡น Ethiopia
Score /100
65,5
To do in 2025
The troglodyte churches perched in the highlands of Tigray.
Best months
October to March
26
Country
๐Ÿ‡ท๐Ÿ‡ผ Rwanda
Score /100
65,1
To do in 2025
Volcanoes National Park, refuge of the last mountain gorillas.
Best months
June to September
27
Country
๐Ÿ‡ฒ๐Ÿ‡ฆ Morocco
Score /100
64,8
To do in 2025
The souks of Marrakech and the experience of a traditional hammam.
Best months
March to May, October
28
Country
๐Ÿ‡ฌ๐Ÿ‡ช Georgia
Score /100
64,6
To do in 2025
The hiking trails of Kazbegi, between peaks and monasteries.
Best months
May to October
29
Country
๐Ÿ‡น๐Ÿ‡ณ Tunisia
Score /100
64,4
To do in 2025
The ancient ruins of Carthage and an immersion in the Sahara.
Best months
March to May, October
30
Country
๐Ÿ‡ต๐Ÿ‡น Portugal
Score /100
64,3
To do in 2025
The narrow streets of Alfama in Lisbon and the local flavors.
Best months
April to October
icon

What criteria is this ranking based on?

The overall score is primarily based on safety and daily budget, in order to highlight countries that are both reliable and financially accessible. It then integrates tourist appeal, assessed by the recent increase in international arrivals and the enthusiasm revealed by online reviews and social media engagement; this indicator distinguishes destinations that are popular without being already saturated. Finally, a composite climate index, based on ideal temperature, generous sunshine, and low rainfall during peak season, ensures that conditions on-site favor discoveries and varied activities. For a detailed explanation of the weighting and construction of the score, consult the complete methodology presented below.

Top 10 Best Countries to Visit in Europe in 2025

Among the top-rated European destinations inโ€ฏ 2025, Albania stands out with its still largely unexplored mountainous landscapes, Ionian beaches, and excellent value for money. Serbia entices with its vibrant cultural life, especially in Belgrade, and a renowned nightlife scene in the Balkans. Andorra attracts nature and outdoor sports enthusiasts, both in summer and winter, while Moldova remains a hidden gem for travelers seeking authentic wine and rural experiences. Slovenia, Malta, Portugal, Cyprus, Bulgaria, and Bosnia and Herzegovina complete this top 10, each offering a unique combination of pleasant climate, rich heritage, and accessibility, away from the typical tourist circuits.

RankCountryScore
1๐Ÿ‡ฆ๐Ÿ‡ฑ Albania75.8
2๐Ÿ‡ท๐Ÿ‡ธ Serbia70.7
3๐Ÿ‡ฆ๐Ÿ‡ฉ Andorra67
4๐Ÿ‡ฒ๐Ÿ‡ฉ Moldova66.5
5๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia66
6๐Ÿ‡ฒ๐Ÿ‡น Malta65.9
7๐Ÿ‡ต๐Ÿ‡น Portugal64.3
8๐Ÿ‡จ๐Ÿ‡พ Cyprus63.9
9๐Ÿ‡ง๐Ÿ‡ฌ Bulgaria63.8
10๐Ÿ‡ง๐Ÿ‡ฆ Bosnia and Herzegovina63.7
1
Country
๐Ÿ‡ฆ๐Ÿ‡ฑ Albania
Score
75.8
2
Country
๐Ÿ‡ท๐Ÿ‡ธ Serbia
Score
70.7
3
Country
๐Ÿ‡ฆ๐Ÿ‡ฉ Andorra
Score
67
4
Country
๐Ÿ‡ฒ๐Ÿ‡ฉ Moldova
Score
66.5
5
Country
๐Ÿ‡ธ๐Ÿ‡ฎ Slovenia
Score
66
6
Country
๐Ÿ‡ฒ๐Ÿ‡น Malta
Score
65.9
7
Country
๐Ÿ‡ต๐Ÿ‡น Portugal
Score
64.3
8
Country
๐Ÿ‡จ๐Ÿ‡พ Cyprus
Score
63.9
9
Country
๐Ÿ‡ง๐Ÿ‡ฌ Bulgaria
Score
63.8
10
Country
๐Ÿ‡ง๐Ÿ‡ฆ Bosnia and Herzegovina
Score
63.7

Top 10 Best Countries to Visit in America in 2025

In Latin America and the Caribbean, Colombia is the most attractive country inโ€ฏ 2025 thanks to the spectacular diversity of its ecosystems, from the Sierra Nevada to the Andean coffee farms, and the cultural vitality of Cartagena or Medellin. El Salvador attracts surfers with its volcanic Pacific coast and its security renewal, while Guatemala majestically blends Mayan sites, volcanoes, and colorful markets. Puerto Rico offers a modern infrastructure combined with the colonial charms of San Juan, while Uruguay offers gentle tourism, between Atlantic beaches and gaucho culture around Montevideo. Panama, Dominican Republic, Belize, Jamaica, and Paraguay complete this ranking by combining tropical beaches, lush forests, and authentic experiences at a still reasonable travel cost.

RankCountryScore
1๐Ÿ‡จ๐Ÿ‡ด Colombia72.2
2๐Ÿ‡ธ๐Ÿ‡ป El Salvador71.8
3๐Ÿ‡ฌ๐Ÿ‡น Guatemala68.6
4๐Ÿ‡ต๐Ÿ‡ท Puerto Rico68.2
5๐Ÿ‡บ๐Ÿ‡พ Uruguay67
6๐Ÿ‡ต๐Ÿ‡ฆ Panama64.2
7๐Ÿ‡ฉ๐Ÿ‡ด Dominican Republic63.4
8๐Ÿ‡ง๐Ÿ‡ฟ Belize63.4
9๐Ÿ‡ฏ๐Ÿ‡ฒ Jamaica63.3
10๐Ÿ‡ต๐Ÿ‡พ Paraguay61.5
1
Country
๐Ÿ‡จ๐Ÿ‡ด Colombia
Score
72.2
2
Country
๐Ÿ‡ธ๐Ÿ‡ป El Salvador
Score
71.8
3
Country
๐Ÿ‡ฌ๐Ÿ‡น Guatemala
Score
68.6
4
Country
๐Ÿ‡ต๐Ÿ‡ท Puerto Rico
Score
68.2
5
Country
๐Ÿ‡บ๐Ÿ‡พ Uruguay
Score
67
6
Country
๐Ÿ‡ต๐Ÿ‡ฆ Panama
Score
64.2
7
Country
๐Ÿ‡ฉ๐Ÿ‡ด Dominican Republic
Score
63.4
8
Country
๐Ÿ‡ง๐Ÿ‡ฟ Belize
Score
63.4
9
Country
๐Ÿ‡ฏ๐Ÿ‡ฒ Jamaica
Score
63.3
10
Country
๐Ÿ‡ต๐Ÿ‡พ Paraguay
Score
61.5

Top 10 Best Countries to Visit in Asia in 2025

In Asia, Laos dominates the 2025 rankings thanks to its peaceful Mekong shores, its mosaic of temples, and its karst landscapes still preserved from mass tourism. Saudi Arabia is now unveiling its Nabataean archaeological sites, the canyons of Tabuk, and the pristine shores of the Red Sea to the general public, supported by a booming tourist infrastructure. Immense and contrasting, Kazakhstan attracts lovers of treks and endless steppes, while Bhutan remains a Himalayan jewel where Buddhist festivals and "gross national happiness" shape the experience. Bahrain, Mongolia, Armenia, Sri Lanka, Uzbekistan, and Qatar complete the top 10, each offering a captivating blend of ancient heritage, natural adventures โ€” from the Gobi Desert to tea plantations โ€” and local hospitality, all within a reasonable budget.

RankCountryScore
1๐Ÿ‡ฑ๐Ÿ‡ฆ Laos71.9
2๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia70.3
3๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan69.8
4๐Ÿ‡ง๐Ÿ‡น Bhutan69.2
5๐Ÿ‡ง๐Ÿ‡ญ Bahrain69.1
6๐Ÿ‡ฒ๐Ÿ‡ณ Mongolia68.5
7๐Ÿ‡ฆ๐Ÿ‡ฒ Armenia68.3
8๐Ÿ‡ฑ๐Ÿ‡ฐ Sri Lanka66.4
9๐Ÿ‡บ๐Ÿ‡ฟ Uzbekistan66
10๐Ÿ‡ถ๐Ÿ‡ฆ Qatar65.5
1
Country
๐Ÿ‡ฑ๐Ÿ‡ฆ Laos
Score
71.9
2
Country
๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Arabia
Score
70.3
3
Country
๐Ÿ‡ฐ๐Ÿ‡ฟ Kazakhstan
Score
69.8
4
Country
๐Ÿ‡ง๐Ÿ‡น Bhutan
Score
69.2
5
Country
๐Ÿ‡ง๐Ÿ‡ญ Bahrain
Score
69.1
6
Country
๐Ÿ‡ฒ๐Ÿ‡ณ Mongolia
Score
68.5
7
Country
๐Ÿ‡ฆ๐Ÿ‡ฒ Armenia
Score
68.3
8
Country
๐Ÿ‡ฑ๐Ÿ‡ฐ Sri Lanka
Score
66.4
9
Country
๐Ÿ‡บ๐Ÿ‡ฟ Uzbekistan
Score
66
10
Country
๐Ÿ‡ถ๐Ÿ‡ฆ Qatar
Score
65.5

Top 10 Best Countries to Visit in Africa in 2025

In Africa, Ghana stands out in 2025 for its rich historical heritage, its Atlantic beaches and its vibrant cultural scene, especially in Accra. Tanzania, with the Serengeti and Zanzibar, continues to attract safari and paradise beach lovers, while Ethiopia seduces with its highlands, rock churches and mystical mountains. Rwanda, known for its mountain ecosystem and gorillas, as well as Morocco, rich in souks, Atlas Mountains and Mediterranean beaches, complete the ranking. Tunisia, Zambia, Malawi, Cape Verde and Botswana also offer a diversity of experiences, from safaris in the Okavango Delta to the volcanic beaches of the Cape Verde archipelago, while remaining affordable options for the savvy traveler.

RankCountryScore
1๐Ÿ‡ฌ๐Ÿ‡ญ Ghana67.6
2๐Ÿ‡น๐Ÿ‡ฟ Tanzania66.9
3๐Ÿ‡ช๐Ÿ‡น Ethiopia65.5
4๐Ÿ‡ท๐Ÿ‡ผ Rwanda65.1
5๐Ÿ‡ฒ๐Ÿ‡ฆ Morocco64.8
6๐Ÿ‡น๐Ÿ‡ณ Tunisia64.4
7๐Ÿ‡ฟ๐Ÿ‡ฒ Zambia63.1
8๐Ÿ‡ฒ๐Ÿ‡ผ Malawi63
9๐Ÿ‡จ๐Ÿ‡ป Cape Verde62.3
10๐Ÿ‡ง๐Ÿ‡ผ Botswana60.9
1
Country
๐Ÿ‡ฌ๐Ÿ‡ญ Ghana
Score
67.6
2
Country
๐Ÿ‡น๐Ÿ‡ฟ Tanzania
Score
66.9
3
Country
๐Ÿ‡ช๐Ÿ‡น Ethiopia
Score
65.5
4
Country
๐Ÿ‡ท๐Ÿ‡ผ Rwanda
Score
65.1
5
Country
๐Ÿ‡ฒ๐Ÿ‡ฆ Morocco
Score
64.8
6
Country
๐Ÿ‡น๐Ÿ‡ณ Tunisia
Score
64.4
7
Country
๐Ÿ‡ฟ๐Ÿ‡ฒ Zambia
Score
63.1
8
Country
๐Ÿ‡ฒ๐Ÿ‡ผ Malawi
Score
63
9
Country
๐Ÿ‡จ๐Ÿ‡ป Cape Verde
Score
62.3
10
Country
๐Ÿ‡ง๐Ÿ‡ผ Botswana
Score
60.9

Methodology

1. Objective and general philosophy

The study aims to identify, for the year 2025, the destinations that offer the best compromise between budget, security, climate and authentic travel experience. We favor:

  • Financial accessibility (overall cost of a complete stay);
  • Originality (destinations still unspoiled by mass tourism);
  • Objective quality of the experience (favorable weather, cultural richness, variety of activities);
  • Traveler engagement (popularity and positive perception).

The ranking is live: it will be updated every year to reflect changes in prices, the geopolitical context, tourist flows and socio-cultural trends.

2. Data sources and weighting

This study is based on the consideration of a set of objective criteria detailed below:

DomainMain indicatorSourceWeighting*
SafetyHelloSafe Safety IndexHelloSafe, 202515โ€ฏ%
BudgetAverage daily cost per traveler (accommodation, meals, local transport, activities)HelloSafe Travel Budget Reportโ€ฏ202525โ€ฏ%
AffluenceDynamics (%) of international arrivals in the countryUNWTO database20โ€ฏ%
Popularity & Sentimenta. Average TripAdvisor rating (accommodations + attractions)
b. Volume & sentiment of hashtags (#Destination) on Instagram & TikTok
c. Google Trends search volume (score 0โ€‘100)
TripAdvisor API, CrowdTangle Meta, TikTok API, Google Trends25โ€ฏ%
ClimateComposite index (ideal average temperature 18โ€‘30 โ€ฏยฐC, hours of sunshine, rainfall < 150โ€ฏmm/month high season)NOAA, World Bank Climate Data15โ€ฏ%
Safety
Main indicator
HelloSafe Safety Index
Source
HelloSafe, 2025
Weighting*
15โ€ฏ%
Budget
Main indicator
Average daily cost per traveler (accommodation, meals, local transport, activities)
Source
HelloSafe Travel Budget Reportโ€ฏ2025
Weighting*
25โ€ฏ%
Affluence
Main indicator
Dynamics (%) of international arrivals in the country
Source
UNWTO database
Weighting*
20โ€ฏ%
Popularity & Sentiment
Main indicator
a. Average TripAdvisor rating (accommodations + attractions)
b. Volume & sentiment of hashtags (#Destination) on Instagram & TikTok
c. Google Trends search volume (score 0โ€‘100)
Source
TripAdvisor API, CrowdTangle Meta, TikTok API, Google Trends
Weighting*
25โ€ฏ%
Climate
Main indicator
Composite index (ideal average temperature 18โ€‘30 โ€ฏยฐC, hours of sunshine, rainfall < 150โ€ฏmm/month high season)
Source
NOAA, World Bank Climate Data
Weighting*
15โ€ฏ%

* The sum of the weightings = 100%. The coefficients were validated by a team of data scientists.

3. Construction of the overall index (Score 0-100)

  • Normalization: Each raw indicator is transformed into a z-score and then rescaled between 0 and 100 to neutralize the units.
  • Directionality:
    • Safety, Popularity, Climate: the higher the value, the better.
    • Budget, Affluence: inverse (high cost or overtourism are penalized). We therefore apply an inverted min-max for these indicators.
  • Weighting: multiplication of each normalized score by its weight.
  • Aggregation: weighted sum = Final Score.
  • Robustness:
    • sensitivity test ยฑ5% on each weighting; the hierarchy remains stable on 92% of the destinations.
    • outlier detection via IQR: no excluded destination has influenced the final top 30 by more than 0.6 pt.

4. Data Quality and Limitations

  • HelloSafe's data is updated Q1 2025; it incorporates the latest geopolitical and public health alerts.
  • Climate data represents 20-year averages adjusted by 2022-2024 anomalies (NASA-GISS method).
  • Social metrics (hashtags, reviews) can be biased by marketing campaigns; to reduce the influence of artificial spikes, we apply an exponential decay favoring consistency over 12 rolling months.
  • Countries receiving < 50,000 arrivals/year are eligible, but their score comes with a wider confidence interval (ยฑ3 pts).

5. Recommended Use

The score of each country is not an absolute verdict but a decision-making tool:

  • For travelers: identify destinations with high quality-price potential.
  • For public actors: monitor their perceived attractiveness and adjust their strategy.
  • For professionals (agencies, insurance companies, tourist offices): calibrate offers and coverage according to the evolution of risk and flows.

6. Conclusion

By combining quantitative rigor and qualitative analysis, our methodology aims to highlight destinations that are affordable, safe, and inspiring. The ranking of the best countries to visit in 2025 emphasizes countries where the experience remains authentic and the tourist pressure is sustainable, while guaranteeing a pleasant climate and an enriching range of activities. We will continue to refine this index to support, year after year, travelers in search of responsible and balanced discoveries.

About HelloSafe

HelloSafe is a leading platform for comparing financial products (insurance, loans, investments) in over 10 countries worldwide. With proprietary, unique, and powerful technology, HelloSafe provides users around the world with hundreds of free, anonymous, and instant comparison tools and calculators, as well as expert and updated content. Our platform enables everyone to make the best decisions for their money and find the right offer at the right price.

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Alexandre Dessouter
Alexandre DessouterDirector of Public RelationsSend us a message